Top Beauty online stores United States 2022 | Statista (2024)
The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
Website. sephora.com. The company was founded in Limoges in 1969 and is currently based in Neuilly-sur-Seine, France. Sephora is owned by luxury conglomerate LVMH as of 1996. The name comes from the Greek word meaning beauty, sephos, and the Greek spelling of Zipporah (Greek: Σεπφώρα, Sepphōra), wife of Moses.
.com is the leading online store in the beauty e-commerce market worldwide achieving the highest e-commerce net sales, which have surpassed three billion U.S. dollars in 2022. Ulta.com ranked second, with roughly 1.9 billion U.S. dollars, followed by bathandbodyworks.com with an estimated 1.5 billion dollars.
The Cosmetify 2024 Index reveals the most popular beauty retailers of 2023. Sephora ranks number one, with the highest organic search traffic of 16,100,000 and an Instagram following of 22.1 million.
Top beauty online stores in the U.S. 2023, by net sales
Sephora.com is the online shop with the highest net sales in the beauty e-commerce market in the United States, with a revenue of 2.7 billion U.S. dollars generated in the country in 2023. Ulta.com followed, with 2.1 billion dollars.
Ulta Beauty's competitors and similar companies include Ace Hardware, Oriflame, Sephora, Purplle.com, Nordstrom, Sally Beauty and JD.com. Ulta Beauty is a retailer that sells cosmetics, fragrances, skin, and hair care products. Ace Hardware is a wholesaler and retailer of home hardware products.
Sephora's competitors and similar companies include Sally Beauty, Ulta Beauty, Nordstrom and Macy's. Sephora is a company that provides personal care and beauty products. Sally Beauty is a specialty retailer and distributor of professional beauty supplies.
Most well-known cosmetics & make-up brands in the United States 2023. L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by Revlon, Avon, and COVERGIRL, while e.l.f. takes the crown in our cosmetics and make-up brand usage ranking.
Sephora and Ulta Beauty are major beauty retailers in the United States, offering makeup, skincare, haircare, and fragrance products. Sephora is a French-based company with over 2,600 stores worldwide, while Ulta Beauty is an American chain with over 1,200 stores across the country.
Both Ulta and Sephora are exceptional retailers, as my Forbes.com contributor colleague Steven Dennis reported recently. Roughly equivalent in footprint—1,174 Ulta stores and about 1,100 free-standing Sephora stores and J.C. Penney shop-in-shops—both retailers did extremely well last year.
Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of cosmetic stores headquartered in Bolingbrook, Illinois.
Ulta is known for their extensive product assortment, offering a wide range of brands and products that cater any consumers budget and preferences. Ulta's mix of high-end and drugstore brands provides a wide price range, making beauty products more accessible to a broader customer base.
In the US, besides Ulta Beauty and high-end department stores, Sephora is one of the very few physical beauty retailers. It's pretty much the go-to place for most people that want to buy makeup. In Madrid and the rest of Europe, there's a much wider selection of retailers to buy your makeup from.
On July 26, 2021, Sephora agreed with Palamon Capital Partners the purchase of Feelunique.com, a UK online retailer of prestige beauty goods founded in 2005, with 1.3 million active customers from 120 countries and more than 35,000 products from over 800 brands.
The biggest retailer in the U.S. is Walmart, with $499.7 billion in 2022 domestic retail sales. Walmart's U.S. retail sales are 115% greater than those of the runner-up, Amazon. From 2021 to 2022, Walmart's U.S. sales grew by 7.8%; Amazon's U.S. sales grew by 6.7% over the same period.
As of 2023, the French cosmetics company L'Oréal was the leading beauty manufacturer in the world, generating revenues of over 44 billion U.S. dollars that year. The company owns the leading personal care brand worldwide, L'Oréal Paris, valued at nearly 48 billion U.S. dollars in 2023.
We Use the Power of Beauty to Bring to Life the Possibilities that Lie Within Each of Us. Ulta Beauty, Inc. is the largest beauty retailer in the United States selling both mass and prestige cosmetics, fragrances, skin care and hair care products, in addition to offering salon services.
On top of our 18,000 general merchandise SKUs, L&R maintains a specialty division for cosmetics, bath, fragrance and other health and beauty items. In fact, we are the largest cosmetics distributor in the United States, with over 7,000 beauty items (carded and loose versions).
Introduction: My name is Chrissy Homenick, I am a tender, funny, determined, tender, glorious, fancy, enthusiastic person who loves writing and wants to share my knowledge and understanding with you.
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