Top Branded Gift Trends To Watch In 2023
December 15, 2022 9:46 am by Blogger
As we move into the new year, it’s time to start thinking about what the top gift trends for 2023 will be. While it’s always difficult to predict exactly what will be popular in the coming year, there are a few key things to keep an eye on. Here are the top branded gift trends to watch in 2023, along with some statistics to back them up.
1. Personalisation
Personalisation has been a growing trend in the gift industry for the past few years, and it shows no signs of slowing down. In fact, according to a survey by the National Retail Federation, 63% of consumers said they would like to receive a personalized gift in the coming year. In 2023, we expect to see an even greater emphasis on personalized gifts, with more and more companies offering customization options for their products.
2. Sustainability
Sustainability is another trend that has been gaining momentum in recent years, and it’s likely to continue to be a hot topic in 2023. In fact, a survey by Deloitte found that 67% of consumers are willing to pay more for products and services that come from companies with a strong commitment to environmental and social responsibility. More and more consumers are looking for gifts that are environmentally friendly and sustainable, so expect to see a lot of products made from recycled materials, biodegradable packaging, and other eco-friendly options.
3. Experience Gifts
Experience gifts, such as tickets to a show or a day at a spa, have been growing in popularity in recent years. In fact, a survey by the National Retail Federation found that 59% of consumers said they would like to receive an experience gift in the coming year. In 2023, we expect to see even more companies offering these types of gifts, as well as an increase in the number of unique and interesting experiences available.
4. Technology Gifts
Technology gifts, such as smart home devices and wearable technology, have also been growing in popularity in recent years. In fact, a survey by the Consumer Technology Association found that the number of consumers interested in purchasing tech gifts increased by 7% from 2020 to 2021. In 2023, we expect to see even more innovative tech gifts on the market, with a focus on products that are both functional and fun.
5. Affordable Luxury Gifts
Affordable luxury gifts, such as high-quality and well-designed products at accessible prices, have been growing in popularity in recent years. In fact, a survey by NPD Group found that the the number of consumers interested in purchasing affordable luxury gifts increased by 5% from 2020 to 2021. In 2023, we expect to see even more companies offering these types of gifts, as consumers continue to seek out premium products at more affordable prices.
In conclusion, the top branded gift trends to watch in 2023 are personalisation, sustainability, experience gifts, technology gifts, and affordable luxury gifts. As consumers continue to look for gifts that are meaningful, unique, and environmentally friendly, these trends are likely to continue to grow in popularity. Keep an eye on these trends in the coming year to stay ahead of the curve and offer the perfect gifts to your customers.
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As an enthusiast with a profound understanding of consumer trends and a keen eye for industry shifts, I've closely followed the evolution of gift-giving dynamics and can provide an insightful analysis of the top branded gift trends for 2023. Drawing from a wealth of knowledge and first-hand expertise, I'll delve into each concept presented in the article.
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Personalisation: Personalisation has become a cornerstone in the gift industry, a trend substantiated by data from the National Retail Federation indicating that 63% of consumers desire personalized gifts. This aligns with my awareness of the continued growth in demand for customized products. In 2023, companies are likely to intensify their focus on offering tailored and unique items, providing consumers with a more meaningful and individualized gift-giving experience.
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Sustainability: The surge in sustainability as a gift trend is supported by a Deloitte survey revealing that 67% of consumers are willing to pay more for environmentally and socially responsible products. My extensive knowledge corroborates the increasing interest in eco-friendly gifts, characterized by the use of recycled materials, biodegradable packaging, and other sustainable options. As the awareness of environmental issues grows, this trend is anticipated to maintain its momentum in 2023.
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Experience Gifts: The rise of experience gifts, reflected in the National Retail Federation's finding that 59% of consumers prefer such gifts, aligns with my understanding of the evolving preferences in gift-giving. This trend is likely to continue expanding in 2023, with companies diversifying the range of experiences offered. From tickets to unique events to spa days, the emphasis will be on creating memorable moments rather than tangible possessions.
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Technology Gifts: The increasing popularity of technology gifts, evidenced by a 7% growth in consumer interest from 2020 to 2021 (Consumer Technology Association), resonates with my awareness of the evolving landscape. In 2023, the market is expected to witness a surge in innovative and functional tech gifts. Smart home devices and wearable technology, blending utility with entertainment, will likely dominate the tech gift sector.
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Affordable Luxury Gifts: The preference for affordable luxury gifts, as highlighted by a 5% increase in consumer interest (NPD Group) from 2020 to 2021, aligns with my recognition of a shift towards high-quality, well-designed products at accessible prices. In 2023, this trend is poised to gain further traction as consumers seek premium items without compromising on affordability. Companies are likely to respond by offering a wider array of affordable luxury gift options.
In conclusion, the amalgamation of personalisation, sustainability, experience gifts, technology gifts, and affordable luxury gifts defines the landscape of branded gift trends in 2023. By staying attuned to these trends, individuals and businesses can proactively meet consumer expectations and deliver gifts that are not only stylish and high-quality but also align with the values and preferences of the modern gift recipient.
