Top E-Commerce Retailers in The USA by Their Market Share (2024)

As the world gears up through the prosperity and connectivity of Industry 4.0, e-commerce has had the best journey. The number of internet users is increasing tremendously by the day with more and more efforts to make people stay connected online and get things done virtually.

With over 63% of people using the internet across the United States of America, e-commerce has grown by 50% during the pandemic alone. E-commerce, due to the exposure that it provides for small businesses and the visibility that all businesses get even in the remote areas of the country, is getting bigger by the day.

The US is one of the most developed marketplaces for e-commerce companies with this particular segment accounting for more than $1 trillion in annual retail sales across the country.

This article will discuss some popular e-commerce companies in the USA based on their market share. Most of these companies or not only popular in the USA but are also the best globally.

Amazon
Walmart
Apple
eBay
Target
The Home Depot
Best Buy
Costco
Carvana
Kroger
Wayfair
Chewy
Macy’s

Amazon

Founded1994
HeadquartersSeattle, Washington, US
Revenue$513.98 Billion (2022)
Websiteamazon.com
Top E-Commerce Retailers in The USA by Their Market Share (1)

Amazon is the undisputed leader in the industry with a market share of 41% as per the reports that came in the year 2022. They have a whopping 2.1 billion visits on January 2022 which they proudly flaunt. Amazon was founded in the US in the year 1994 as an online marketplace for books from where it has expanded into a multinational technology company that focuses on e-commerce, digital streaming, and artificial intelligence.

It is one of the big five American information technology companies at par with Alphabet, Apple, Meta, and Microsoft. Jeff Bezos owns this e-commerce company, which generates revenue of $470 billion, and employs more than 15,44,000 people globally. Amazon is often referred to as "one of the most influential economic and cultural forces in the world”.

Top E-Commerce Retailers in The USA by Their Market Share (2)

Walmart

Founded1962
HeadquartersBentonville, Arkansas, US
Revenue$570 Billion (2022)
Websitewalmart.com
Top E-Commerce Retailers in The USA by Their Market Share (3)

This American multinational retail corporation was in fact the world's largest one of its kind that operates a plethora of departmental stores, grocery stores, and hypermarkets.

Headquartered in Bentonville, Arkansas, Walmart was founded by Sam Walton and James Walton in 1962. They account for 6.3% of the market share to gain $393.25 billion in 2022 from $369.96 billion in 2021. Not surprisingly, they were also the world’s largest private employer with 2.2 million people working for them.

Apple

Founded1976
HeadquartersCupertino, California, US
Revenue$394.328 Billion (2022)
Websiteapple.com
Top E-Commerce Retailers in The USA by Their Market Share (4)

Apple.com, the retail store by Apple Inc, holds 3.9% of the market share through its net sales across its online store. They sell a range of their products from personal computers, smartphones, tablets, digital media players, etc. The first Apple store was opened in 2001 by Apple CEO Steve Jobs.

Apple proudly holds its online retail stores as it was widely speculated that these stores would fail. Decades after its launch, apple stores continue to be one of the top e-commerce companies across the globe and in the United States of America.

It also became the fastest company to make more than 1 billion in sales within three years of its launch to be the first company to do so. Their success as top-tier online retailers becomes sweeter due to the fact that they only sell Apple products.

eBay

Founded1995
HeadquartersSan Jose, California, US
Revenue$10.8 Billion (2021)
Websiteebay.com
Top E-Commerce Retailers in The USA by Their Market Share (5)

Since its inception in 1995, eBay has never had to look back as it continued to expand its business globally in more than 20 countries. It was founded by an Iranian American named Pierre Omidyar and the first item to be sold on the auction website was a broken laser printer.

They were in fact the pioneers of the e-commerce segment. This California-based company allows both consumer-to-consumer and business-to-consumer sales through its website. It holds 3.5% of the market share in the US.

Target

Founded1902
HeadquartersMinneapolis, Minnesota, US
Revenue$26.12 Billion (2022)
Websitetarget.com
Top E-Commerce Retailers in The USA by Their Market Share (6)

Headquartered in Minnesota, Target is a big box department store that is considered the seventh largest retailer in the United States of America. Their e-commerce segment was launched in 2010 when they partnered with Amazon before independently launching itself.

In 2020 alone their business grew by 144.7 %. They hold 2.1% of the e-commerce sale in the country as of June 2022. It was established as a discount division of the Dayton department store in 1962. This Fortune 500 listed company has 1948 stores across the USA.

The Home Depot

Founded1978
HeadquartersAtlanta, Georgia, United States
Revenue$151.2 Billion (2022)
Websitehomedepot.com
Top E-Commerce Retailers in The USA by Their Market Share (7)

Home Depot is an online platform for all sorts of home improvement needs including appliances, bathroom decorating ideas, kitchen remodeling, patio furniture, and so on. They have employed more than 500,000 employees globally.

They have been able to significantly integrate the nuances of both online and offline shopping by providing a seamless customer experience. They hold 2.1% of the US e-commerce market. In the financial year 2021, they achieved the milestone of making $150 billion in sales.

Additionally, its personalized omnichannel strategy and revamped investments in areas like artificial intelligence and augmented reality have further improved its online presence.

Best Buy

Founded1966
HeadquartersRichfield, Minnesota, US
Revenue$51.761 Billion (2022)
Websitebestbuy.com
Top E-Commerce Retailers in The USA by Their Market Share (8)

Founded by Richard M. Schulze and James Wheeler in 1966, Best Buy was initially an audio specialty store that grew into a multinational consumer electronics retailer. They are the largest specialty retailer in the consumer electronics retail industry.

It holds 1.6% of the market share and was ranked number 17 in the Fortune 500 list of the top state corporations in the United States based on the total revenue generated. They have also integrated virtual shopping experiences into their midst to improve customer experience further. They hope to enrich the lives of people through the innovative and efficient use of technology.

Costco

Founded1983
HeadquartersIssaquah, Washington, US
Revenue$226.954 Billion (2022)
Websitecostco.com
Top E-Commerce Retailers in The USA by Their Market Share (9)

Costco was first opened in 1976 in a converted airplane hangar in San Diego. It used to be a small endeavor that served only small businesses. In fact, Costco was the first company that got a whopping $3 billion in sales within six years.

As of 2020, Costco Wholesale is the fifth largest retailer in the world and holds 1.6% of e-commerce sales in the USA. As of today, Costco is an American multinational corporation that operates a chain of membership-only big-box retail stores.

They are listed as one of the Fortune 500 companies and continue to grow through its strong entrepreneurial drive for excellence and a strong backbone cemented by employees who are highly loyal to the company due to their excellent workplace culture which attracts energetic, positive, and talented employees.

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Carvana

Founded2012
HeadquartersTempe, Arizona, US
Revenue$3.386 Billion (2022)
Websitecarvana.com
Top E-Commerce Retailers in The USA by Their Market Share (12)

Founded in 2012, Carvana has emerged as the most online growing used car retailer in the United States. It was started by Ernest Garcia III, Ryan Keeton, and Ben Huston and is most popular for its multi-story car vending machines.

As of 2021, Carvana operates in over 250 markets across the United States and has become one of the largest used car retailers in the country. Being a young company, Carvana was able to get its name featured in the Fortune 500 list (2021) and is known to hold 1.5% of the total e-commerce market share in the US.

Kroger

Founded1883
HeadquartersCincinnati, Ohio, U.S.
Revenue$137.888 Billion (2022)
Websitekroger.com
Top E-Commerce Retailers in The USA by Their Market Share (13)

Introduced in 1883, Kroger is an American retail company that operates supermarkets and multi-department stores in the United States. Kroger holds 1.4% of the total e-commerce market in the US.

Kroger's headquarters are placed in Cincinnati, Ohio. Today, Kroger operates over 2,700 grocery stores in 35 states under various brand names, including Kroger, Ralphs, Fred Meyer, and Fry's. In addition to groceries, Kroger stores offer a range of products and services, including pharmacy services, fuel stations, and online shopping options.

The company is also known for its private label products, which are sold under various brand names, such as Simple Truth and Private Selection. Kroger is committed to sustainability and has implemented several initiatives to reduce waste, conserve energy, and promote social responsibility.

Wayfair

Founded2002
HeadquartersBoston, Massachusetts, US
Revenue$13.708 Billion (2021)
Websitewayfair.com
Top E-Commerce Retailers in The USA by Their Market Share (14)

Previously known as CSN stores, Wayfair is an American e-commerce company that specializes in selling furniture, decor, home goods, and other household items online. It was founded by Niraj Shah and Steve Conine in 2002 with its headquarters being placed in Boston, Massachusetts. The company holds 1.1% of the total e-commerce market share of the United States.

Wayfair operates through several online retail websites, including Wayfair.com, Joss & Main, AllModern, and Birch Lane. Its website offers 14 million items from more than 11,000 global suppliers. Wayfair has operations in North America, Europe, and Australia, and as of 2021, employs over 16,000 people.

Chewy

Founded2011
HeadquartersPlantation, Florida, US
Revenue$8.891 Billion (2022)
Websitechewy.com
Top E-Commerce Retailers in The USA by Their Market Share (15)

Chewy was introduced in 2011 by Ryan Cohen and Michael Day with the name "MR. Chewy". The company was later on acquired by PetSmart in 2017. Chewy is an American online retailer of pet food and supplies that offers a wide range of pet-related products, including food, treats, toys, medication, and accessories for dogs, cats, birds, fish, and other small animals.

The company operates through its e-commerce website, Chewy.com, which offers a variety of search options and filters to help customers find the products they need.

Chewy has grown rapidly in recent years and as of 2021, Chewy has 13 fulfillment centers across the US. It also holds % of the total market share of the US e-commerce market.

Macy’s

Founded1858
HeadquartersNew York City, US
Revenue$25.292 Billion (2022)
Websitemacys.com
Top E-Commerce Retailers in The USA by Their Market Share (18)

They are an American chain of high-end department stores with a long legacy that can be traced back to 1858 since its launch by Rowland Hussey Macy. They account for 0.9% of the US commerce retail sales.

Headquartered in New York, Macy’s is known for its high-quality products with a nationwide footprint which gives a hassle-free shopping experience to the customers. They believe in and strive towards creating a brighter future with bold representation.

Conclusion

E-commerce industries are sprouting up not only in the USA but also across the world at a fast pace. Tracing the patterns of the top e-commerce companies, it can be understood that two things that all successful e-commerce companies did were to provide excellent customer service and cater to all their needs.

As long as the customers are happy the company can rest assured of its growth. However, there is no doubt that e-commerce industries offer a plethora of opportunities for young entrepreneurs to make their mark.

FAQs

What is the top US e-commerce company?

Undoubtedly, Amazon is the top US e-commerce company.

How many online retailers are there in the US?

As per the data shared by Zippia, the US is home to around 1.8 million online retailers.

Which country is number one in e-commerce?

China is number one in the e-commerce sector owing to its large population providing the opportunity of having the biggest marketplace.

How big is the US e-commerce market?

The US e-commerce market is the second largest e-commerce market in the world with a revenue of 862.4 billion in 2021.

Top E-Commerce Retailers in The USA by Their Market Share (2024)

FAQs

Which e-commerce has the largest market share? ›

Online shopping

Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Alibaba, ranked first with a market share of 24 percent in 2021. With 13 percent market share, the American e-retailer giant Amazon came as a second.

Which retailer has the greatest online market share? ›

Amazon. Amazon is the undisputed leader in the industry with a market share of 41% as per the reports that came in the year 2022. They have a whopping 2.1 billion visits on January 2022 which they proudly flaunt.

Which is the biggest ecommerce store in USA? ›

Amazon is the current leader in ecommerce in the USA with 1.704 billion visits in February 2023 alone. Who is the largest ecommerce company?

Who is the largest retail marketer in the U.S. in terms of market share? ›

Retail sales are part of consumer spending. The biggest retail company, with TTM revenue of $600.1 billion, is Walmart.

Who is the number 1 largest e-commerce company? ›

Amazon.com, Inc. (NASDAQ:AMZN) is the largest e-commerce company in the world in terms of both market cap and revenue. With its international operations, Amazon beats China's market leaders in terms of revenue. While in Asia, Alibaba Group Holding Limited (NYSE:BABA), Pinduoduo Inc.

What is the 3rd largest ecommerce company? ›

Top ecommerce companies in the world
#DomainTop country
1amazon.comUnited States
2samsung.comIndia
3ebay.comUnited States
4rakuten.co.jpJapan
11 more rows
Apr 10, 2023

What is the share of online retail in USA? ›

E-commerce sales in the first quarter of 2023 accounted for 15.1 percent of total sales. On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the first quarter of 2023 totaled $253.1 billion, a decrease of 16.5 percent (±0.7%) from the fourth quarter of 2022.

Which country is no 1 in e-commerce? ›

China. China is the world's biggest e-commerce market, led by e-commerce subsidiaries of the Alibaba group – Taobao, Alibaba.com and Tmall.

What percentage of US retail is Amazon? ›

Amazon cops 10.40 percent of the retail market share in the United States.

What is the fastest growing ecommerce USA? ›

Amazon will once again hold first place by a wide margin in 2023, with 37.6% of US retail ecommerce sales compared with the 6.4% of No. 2 Walmart Inc. Amazon has lost share since last year, but that will change in 2024, when its share will increase to 38.0%.

Which is a USA based popular e-commerce company? ›

Some of the most famous e-commerce stores in the country based on the number of visitors per month are Amazon, eBay, Walmart, Etsy, and many more.

Who is by far the largest US e retailer? ›

Amazon is by far the leading U.S. company in the e-commerce space.

Who is the #1 retailer? ›

Walmart Inc

What is America's largest retail? ›

The latest data from the National Retail Federation shows that Walmart continues to lead as the top US retailer. In 2021, the company brought in retail sales of $459.51 billion in the US—a 6.6 percent year-over-year increase.

Who is the single largest retailer of its kind in the United States? ›

This ranking depicts the leading 100 American retailers in 2021, based on U.S. retail sales. Once again, Walmart was the leading American retailer. That year, the company accounted for retail sales of about 460 billion U.S. dollars. Walmart was founded by Samuel Moore Walton (1918-1992) in 1962.

Who are the biggest eCommerce players USA? ›

Amazon, Walmart, Apple, and eBay will remain the largest US ecommerce companies in terms of sales. But several retailers will find themselves in new positions within the top 15, including Target, The Home Depot, Costco Wholesale, Carvana, Best Buy, Lowe's, and Wayfair.

What are the highest grossing eCommerce stores? ›

Search results
#NameGlobal revenue eCommerce net sales refer to the year 2022
1 (1)amazon.com Amazon.com, Inc.US$133,460.0m
2 (4)walmart.com Walmart, Inc.US$53,920.9m
3 (3)apple.com Apple, Inc.US$59,315.6m
4 (6)target.com Target CorporationUS$22,006.0m
21 more rows

Who is the largest B2B e commerce? ›

Amazon Business and Alibaba are both great examples of B2B brands. Alibaba is the largest B2B ecommerce company in the world: it has nearly 20 million buyers and sellers from around 240 countries. In 2021, the company's revenue reached 110 billion dollars. Let's discover more examples of such businesses below.

What is the second largest ecommerce company? ›

Alibaba

What is the market share of Shopify in the US? ›

Companies using Shopify for ecommerce-platform are majorly from United States with 199324 customers. 54.70% of Shopify customers are from the United States. Other top countries using Shopify are United Kingdom and Canada with 35479(9.74%) and 25640(7.04%) customers respectively.

Who is the second largest online retailer? ›

Worldwide: Top 10 online stores

Amazon.com is leading the global e-commerce market, with a revenue of US$131,019 million in 2021 worldwide, followed by jd.com with US$118,515 million. Third place is taken by apple.com with a revenue of US$51,950 million.

What city buys the most online? ›

Top 10 Cities for Online Purchases
  • New York.
  • Los Angeles.
  • Houston.
  • Chicago.
  • Phoenix.
  • Dallas.
  • Washington, DC.
  • Miami.

Who has higher sales Walmart or Amazon? ›

Amazon.com, Inc. (NASDAQ:AMZN) and Walmart Inc. (NYSE:WMT) are the two largest retailers in the world by Market Cap. On a strictly retail revenue basis, Walmart is much bigger than Amazon with retail revenue of $600 billion versus AMZN's $280 billion.

Who is more profitable Walmart or Amazon? ›

In 2022, Amazon closed its divide in terms of total revenue, as it generated over $513 billion in revenue, compared to over $572 billion in revenue from Walmart.

What percent of US retail is Walmart? ›

Walmart.com owns 6.3% of the market share in the United States. International stores of Walmart generated net sales of $81.1 billion. There were 2.3 million associates appointed worldwide, and 1.6 million associates are in the United States. Walmart's e-commerce increased by 74% during the pandemic.

What does America buy the most online? ›

5 Most Popular Consumer Goods in the US
  • Clothing. Perhaps unsurprisingly, clothing is the most popular category of consumer goods that Americans buy online. ...
  • Shoes. ...
  • Accessories. ...
  • Fitness products. ...
  • Cosmetics and perfumes. ...
  • Watch out for credit card fraud. ...
  • Make sure that your URL is secure. ...
  • Provide customer support.
Apr 4, 2023

What is the fastest growing e business? ›

What is the fastest growing e-commerce industry? The fastest-growing e-commerce industry is the online grocery and food delivery segment.

What are the three fastest growing companies in the US? ›

List of The Americas' Fastest Growing Companies 2023
RankCompany
1CDL 1000 Employees 2021 63Employees 2018 5
2Axonics Employees 2021 517Employees 2018 87
3VAST Data Employees 2021 321Employees 2018 59
4Athletic Brewing Company Employees 2021 185Employees 2018 7
6 more rows

Which companies are successfully using e commerce? ›

What are the most successful ecommerce businesses?
  • Amazon.
  • IKEA.
  • Alibaba Group Holding Ltd.
  • Rakuten Group.
  • eBay Inc.
  • Groupon.
Dec 2, 2022

What is the ecommerce capital of USA? ›

San Bernardino County California: The E-Commerce Capital of America | Site Selection Ma.

Who is the number 2 online retailer? ›

As of June 2022, Amazon accounted for 37.8 percent of the U.S. e-commerce market, making it by far the leading online retailer the country. Second place was occupied by the e-commerce site of retail chain Walmart, with a 6.3 percent market share, followed in third place by Apple, with 3.9 percent.

Which e-commerce business is best? ›

The eight profitable eCommerce business ideas that they suggest you try are:
  • Beauty and health products.
  • Selling second-hand products.
  • Smartwatches.
  • Smart home products.
  • Online educational courses.
  • Selling eBooks.
  • Content writing.
  • Kids toys and games.
Mar 15, 2023

What retailer has the most stores in the US? ›

Dollar General operates the most stores in the United States, with 17,348 currently in operation.

What are the big three retailers? ›

The top three global retailers all held on to their spots: Walmart is number one, with US $559.15 billion in retail revenue, followed by Amazon (US$213.57 billion), and Costco ($166.76 billion).

Who is the 1st fastest growing retailer in the world? ›

For more than two decades, Walmart has topped the list of the world's Top 250 global retailers. The company's retail sales increased by 1.9% year over year in FY2019, fuelled primarily by increases in comparable stores sales in the US.

What store makes the most money in USA? ›

In terms of retail, the leading company in the world was Walmart, which generated retail sales of up to 530 billion U.S. dollars in 2018.

What store has the most customers? ›

Walmart is the most popular store in America. More than half of all shoppers in the country visit a Walmart location in a given month. No other U.S. store can claim a majority of Americans as customers.

Who is the biggest retailer on earth? ›

Perhaps unsurprisingly, the largest players are Amazon.com, Inc. (NASDAQ:AMZN), CVS Health Corporation (NYSE:CVS), and Walmart Inc. (NYSE:WMT). We conducted thorough research to pick the biggest retail companies in the world and then ranked them by their latest twelve month revenue.

What is America's biggest and largest e-commerce or online retailer company? ›

Founded in 1994 by Jeff Bezos, Amazon has expanded to almost every country worldwide. Amazon is not only the USA's leading e-commerce store but also the leading e-commerce store worldwide.

Who has the largest eCommerce market revenue? ›

The revenue ranking in the e-commerce market is led by China with 1.3 trillion U.S. dollars, while the United States is following with 856.77 billion U.S. dollars. In contrast, Indonesia is at the bottom of the ranking with 47.54 billion U.S. dollars, showing a difference of 1.3 trillion U.S. dollars to China.

Is Shopify the biggest eCommerce platform? ›

As you saw, Shopify powers 24, 268 websites among the top 1m eCommerce websites and posits just behind Woocommerce, which powers 29 438 websites (2.94%). And Magento comes third with 8871 websites. If we take a deep look, Shopify is not far behind Woocommerce as far as the study by BuitWith is concerned.

Is Amazon the largest e-commerce store? ›

Amazon.com is leading the global e-commerce market, with a revenue of US$131,019 million in 2021 worldwide, followed by jd.com with US$118,515 million.

What is the number 1 online store in USA? ›

Search results
#NameMain country / share
1 (1)amazon.com Amazon.com, Inc.United States 97.6%
2 (4)walmart.com Walmart, Inc.United States 100.0%
3 (3)apple.com Apple, Inc.United States 50.3%
4 (6)target.com Target CorporationUnited States 100.0%
21 more rows

Who is the market leader in e-commerce? ›

Top five online stores in India by net sales 2022

The biggest player in the Indian eCommerce market is ajio.com. The store had a revenue of US$2,082.5 million in 2022.

Who uses Shopify the most? ›

Shopify registered a revenue of $5.6 billion in 2022. Shopify is used in over 175 countries globally. Shopify's biggest market is U.S.A. Second biggest is The United Kingdom.

Do any large companies use Shopify? ›

Owned by luxury company Moët Hennessy Louis Vuitton (LVMH), Sephora is another cosmetics giant that uses Shopify for its ecommerce platform. Sephora's online shop includes a vast number of products from various brands, perhaps one of Shopify's largest product catalogues.

How popular is Shopify in the USA? ›

Over 4.39 million ecommerce sites are built with Shopify. (Source: Builtwith.com.) Shopify is used by online sellers in over 175 countries around the world, with 63% of Shopify stores estimated to be based in the US.

Who is the number 1 retailer in the world? ›

Walmart Inc

Which is a USA based popular e commerce company? ›

1. Amazon. Founded in the US in 1994, today, Amazon is the undisputed leader in the retail segment across the world. The platform started as an online bookstore that later diversified to a range of products, including electronics, apparel, media, furniture, food, toys, and jewelry.

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