Spending
Women make up a larger share of this spending than men, spending more than men on the majority of clothing categories in 2021. The clothing category women spent the most money on was sweaters, shirts, tops, and vests, with an average annual expenditure of 143.90 U.S. dollars in 2021. Pants and shorts followed behind, at 95.91 dollars. These were also the top two categories for men, who spent just over 75 dollars on both categories. Men actually spent more on footwear than they did any type of clothing, at almost 120 U.S. dollars in 2021.
Favorite brands
Consumers choose the brands they spend their money on for several reasons, the style, the cost, the functionality, to name a few. The brands that the American public generally had the most positive opinion of were Hanes, Fruit of the Loom, and Levi’s. Among young people in America, Nike is extremely popular. In a 2022 survey, it was the most popular brand for both footwear and apparel by a considerable margin. Brands that Gen Z had a particularly higher affinity with than the general population included Urban Outfitters, Supreme, and The North Face.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Key insights
- Revenue of the U.S. apparel market
- 312bn USD
Detailed statistics
Revenue of the apparel market worldwide by country 2022
- Monthly retail sales of U.S. clothing stores in May 2023
- 18.95bn USD
Detailed statistics
U.S. retail: apparel store sales on a monthly basis 2017-2023
- U.S. apparel company with the highest revenue
- TJX companies
Detailed statistics
United States: leading apparel retailers 2022, by retail sales
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Apparel market overview
6
- Premium Statistic Revenue of the apparel market worldwide by country 2022
- Premium Statistic Forecast revenue of the U.S. apparel market from 2018-2028
- Premium Statistic Clothing store sales in the United States from 1992-2021
- Premium Statistic U.S. retail: apparel store sales on a monthly basis 2017-2023
- Premium Statistic Footwear store monthly sales U.S. from 2017 to 2023
- Premium Statistic United States: leading apparel retailers 2022, by retail sales
Apparel market overview
- Premium Statistic Revenue of the apparel market worldwide by country 2022
Revenue of the apparel market worldwide by country 2022
Revenue of the apparel market worldwide by country in 2022 (in billion U.S. dollars)
- Premium Statistic Forecast revenue of the U.S. apparel market from 2018-2028
Forecast revenue of the U.S. apparel market from 2018-2028
Forecast revenue of the apparel market in the United States from 2018 to 2028 (in billion U.S. dollars)
- Premium Statistic Clothing store sales in the United States from 1992-2021
Clothing store sales in the United States from 1992-2021
Clothing store sales in the United States from 1992 to 2021 (in billion U.S. dollars)
- Premium Statistic U.S. retail: apparel store sales on a monthly basis 2017-2023
U.S. retail: apparel store sales on a monthly basis 2017-2023
See AlsoFor shopping, phones are common and influencers have become a factor – especially for young adultsMonthly retail sales of U.S. clothing stores from January 2017 to June 2023 (in million U.S. dollars)
- Premium Statistic Footwear store monthly sales U.S. from 2017 to 2023
Footwear store monthly sales U.S. from 2017 to 2023
Monthly retail sales of shoe stores in the United States from January 2017 to June 2023 (in million U.S. dollars)
- Premium Statistic United States: leading apparel retailers 2022, by retail sales
United States: leading apparel retailers 2022, by retail sales
Sales of selected apparel retailers in the United States in 2022 (in billion U.S. dollars)
Spending
6
- Premium Statistic U.S. household expenditure on men's apparel 2022, by category
- Premium Statistic U.S. household expenditure on women's apparel 2022, by category
- Premium Statistic U.S. household expenditure on boys' apparel 2022, by category
- Premium Statistic U.S. household expenditure on girls' apparel 2022, by category
- Premium Statistic U.S. household expenditure on footwear in 2022, by category
- Premium Statistic Impact of COVID-19 on apparel spending in the United States in 2022, by generation
Spending
- Premium Statistic U.S. household expenditure on men's apparel 2022, by category
U.S. household expenditure on men's apparel 2022, by category
Average annual expenditure on men's apparel per consumer unit in the United States in 2022, by category (in U.S. dollars)
- Premium Statistic U.S. household expenditure on women's apparel 2022, by category
U.S. household expenditure on women's apparel 2022, by category
Average annual expenditure on women's apparel per consumer unit in the United States in 2022, by category (in U.S. dollars)
- Premium Statistic U.S. household expenditure on boys' apparel 2022, by category
U.S. household expenditure on boys' apparel 2022, by category
Average annual expenditure on boys' apparel per consumer unit in the United States in 2022, by category (in U.S. dollars)
- Premium Statistic U.S. household expenditure on girls' apparel 2022, by category
U.S. household expenditure on girls' apparel 2022, by category
Average annual expenditure on girls' apparel per consumer unit in the United States in 2022, by category (in U.S. dollars)
- Premium Statistic U.S. household expenditure on footwear in 2022, by category
U.S. household expenditure on footwear in 2022, by category
Average annual expenditure on footwear per consumer unit in the United States in 2022, by category (in U.S. dollars)
- Premium Statistic Impact of COVID-19 on apparel spending in the United States in 2022, by generation
Impact of COVID-19 on apparel spending in the United States in 2022, by generation
How coronavirus has impacted the overall clothing and footwear spending habits of consumers in the United States in 2022, by generation
Brand preferences
5
- Premium Statistic Most popular clothing and footwear brands in the U.S. Q1 2023
- Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
- Premium Statistic Clothing market: Top brands amongst U.S. teens 2023
- Premium Statistic Top footwear brands amongst U.S. teens as of fall 2023
- Premium Statistic Fashion brands with a higher affinity with Gen Z consumers in the U.S. 2022
Brand preferences
- Premium Statistic Most popular clothing and footwear brands in the U.S. Q1 2023
Most popular clothing and footwear brands in the U.S. Q1 2023
Leading clothing and footwear brands in popularity among consumers in the United States as of the 1st quarter 2023
- Basic Statistic Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
Leading apparel stores in the U.S. Q1 2022, by consumer loyalty score
Apparel store retailers with the highest consumer loyalty score in the United States in the 1st quarter of 2022
- Premium Statistic Clothing market: Top brands amongst U.S. teens 2023
Clothing market: Top brands amongst U.S. teens 2023
Top clothing brands amongst teenagers in the United States as of Spring 2023
- Premium Statistic Top footwear brands amongst U.S. teens as of fall 2023
Top footwear brands amongst U.S. teens as of fall 2023
Leading footwear brands amongst teenagers in the United States as of fall 202
- Premium Statistic Fashion brands with a higher affinity with Gen Z consumers in the U.S. 2022
Fashion brands with a higher affinity with Gen Z consumers in the U.S. 2022
Fashion brands which fashion-engaged Gen Z consumers have a high affinity with compared to other fashion-engaged consumers in the United States in 2022
Purchasing behavior
4
- Premium Statistic Factors in U.S. apparel shoppers purchase decisions in 2023
- Premium Statistic Consumers' main means of expression through fashion in the U.S. in 2022
- Premium Statistic Breakdown of U.S. consumers' closets as of 2012-2032, by purchase channel
- Premium Statistic United States: share of consumers spending more or less in fashion, by channel 2022
Purchasing behavior
- Premium Statistic Factors in U.S. apparel shoppers purchase decisions in 2023
Factors in U.S. apparel shoppers purchase decisions in 2023
What apparel and footwear shoppers in the United States look for when deciding whether to purchase an apparel product in 2023
- Premium Statistic Consumers' main means of expression through fashion in the U.S. in 2022
Consumers' main means of expression through fashion in the U.S. in 2022
Most important means of expression fashion consumers wish to convey through their clothing in the United States in 2022
- Premium Statistic Breakdown of U.S. consumers' closets as of 2012-2032, by purchase channel
Breakdown of U.S. consumers' closets as of 2012-2032, by purchase channel
Share of the average consumer's closet in the United States from 2012 to 2032, by purchase channel
- Premium Statistic United States: share of consumers spending more or less in fashion, by channel 2022
United States: share of consumers spending more or less in fashion, by channel 2022
Share of consumers planning to spend more or less money in fashion in the next five years in the United States from 2022, by channel
Trends
7
- Premium Statistic Main colour schemes consumers are wearing in the U.S. in 2022
- Premium Statistic Consumers who would consider buying secondhand fashion in selected countries 2021
- Premium Statistic Second hand luxury item purchasing intention by category in the US 2021
- Premium Statistic U.S. consumers who bought clothing outside their gender identity 2022, by generation
- Premium Statistic U.S. consumers considering buying more gender-fluid clothing in 2022, by generation
- Premium Statistic Reasons U.S. consumers bought clothing outside their gender identity 2022
- Premium Statistic Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021
Trends
- Premium Statistic Main colour schemes consumers are wearing in the U.S. in 2022
Main colour schemes consumers are wearing in the U.S. in 2022
Share of consumers in the United States wearing selected color schemes in 2022
- Premium Statistic Consumers who would consider buying secondhand fashion in selected countries 2021
Consumers who would consider buying secondhand fashion in selected countries 2021
Share of consumers open to purchasing secondhand fashion in selected countries in 2021
- Premium Statistic Second hand luxury item purchasing intention by category in the US 2021
Second hand luxury item purchasing intention by category in the US 2021
Consumer intention to make a second hand luxury item purchase in the United States in 2021, by product category
- Premium Statistic U.S. consumers who bought clothing outside their gender identity 2022, by generation
U.S. consumers who bought clothing outside their gender identity 2022, by generation
Share of consumers who have already purchased a fashion item outside their gender identity in the United States as of 2022, by generation
- Premium Statistic U.S. consumers considering buying more gender-fluid clothing in 2022, by generation
U.S. consumers considering buying more gender-fluid clothing in 2022, by generation
Share of consumers in the United States thinking of shopping for gender neutral fashion more in the future in 2022, by generation
- Premium Statistic Reasons U.S. consumers bought clothing outside their gender identity 2022
Reasons U.S. consumers bought clothing outside their gender identity 2022
Main reasons for purchasing a fashion item outside one's gender identity in the United States in 2022
- Premium Statistic Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021
Interest in purchasing digital fashion assets among Gen Pop in the U.S. 2021
Level of interest in purchasing digital assets from luxury and mass fashion companies among Gen Z, Gen Y and Gen X consumers in the United States in 2021
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I am an expert in the field of market research and statistics, particularly in the areas of consumer goods, retail, and apparel. My expertise is grounded in a thorough understanding of data sources, research methodologies, and industry trends. I have conducted extensive analyses of various markets, providing actionable insights for businesses and decision-makers.
Now, let's delve into the concepts mentioned in the provided article:
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Statista Platform:
- The article refers to Statista, a statistical and market research platform available across various domains (statista.com, statista.es, statista.de, statista.fr).
- It offers a wide range of statistics, reports, and insights on diverse topics, including Consumer Goods & FMCG, Internet, Media & Advertising, Retail & Trade, Sports & Recreation, Technology & Telecommunications, Transportation & Logistics, and Travel, Tourism & Hospitality.
-
Apparel Market Overview:
- The article discusses the apparel market, providing key insights such as the revenue of the U.S. apparel market, monthly retail sales of U.S. clothing stores, and leading apparel retailers in the United States.
-
Consumer Spending on Apparel:
- It details U.S. household expenditure on men's, women's, boys', and girls' apparel in 2022, highlighting average annual expenditures per consumer unit.
-
Brand Preferences:
- The article explores consumer preferences for clothing and footwear brands in the U.S. It mentions popular brands like Hanes, Fruit of the Loom, Levi’s, and Nike, as well as brands with higher affinity among Gen Z like Urban Outfitters, Supreme, and The North Face.
-
Purchasing Behavior:
- Factors influencing U.S. apparel shoppers' purchase decisions in 2023 are discussed. The breakdown of consumers' closets by purchase channel and the impact of COVID-19 on apparel spending, segmented by generation, is also covered.
-
Trends in the Apparel Industry:
- The article highlights current trends, including the main color schemes consumers are wearing, interest in purchasing secondhand fashion, considerations for more gender-fluid clothing, and the interest in digital fashion assets among different generations.
-
Statista Services:
- The article mentions various services provided by Statista, including customized research and analysis projects, business plan export, and content and design services.
In conclusion, this article from Statista provides a comprehensive overview of the apparel market in the United States, covering spending patterns, brand preferences, purchasing behavior, and emerging trends. The inclusion of statistical data enhances the credibility of the information, making it a valuable resource for industry professionals and businesses.
