Topic: Gen Z and the beauty industry in the United States (2024)

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The skin care routine trend: a Gen Z favorite Brand values and new priorities Key insights Editor’s Picks Current statistics on this topic Current statistics on this topic Related topics Recommended Recommended statistics Market overview Market overview Beauty brands Beauty brands Skin care Skin care Consumer behavior Consumer behavior Digital behavior Digital behavior Brand values, sustainability, and diversity Brand values, sustainability, and diversity Further reportsGet the best reports to understand your industry Get the best reports to understand your industry Contact
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    • The term Generation Z (or zoomer) refers to any person born between 1997 and 2012, following the so called “millennials” generation. This is the generation that was raised with internet and is the newest entry in the job market, making up around 20 percent of the entire population in the United States. Despite being composed mostly of very young people, their average annual household expenditure was estimated to be approximately 36 million U.S. dollars in 2020. With the rise of social media and the increasing digitalization of our world, it comes as no surprise that companies recently shifted their focus on this new generation, given that the group is the most knowledgeable about technology and thus, likely to become aware of current events quickly. In other words, marketing and advertising strategies are now targeting Gen Z, trying to respond to their needs, and attempting to adapt to an ever-evolving digital space. This change of focus can be seen in thee cosmetics industry, for example: reaching a revenue of over 14.7 billion U.S. dollars in the United States alone in 2021, this industry is forecast to grow even further by 2026, with Gen Z clearly being its newest trend setter and target audience.

    The skin care routine trend: a Gen Z favorite

    In the past few years, skin care trends have taken over the internet: beauty influencers and make-up artists share their secrets about skin care routines and review the newest products on the market. Moreover, with the outbreak of the COVID-19 pandemic and the use of face masks, skin care has started to replace make-up, and became essential for people’s self-care. The United States is the most lucrative region for the skin care market, generating over 18 billion U.S. dollars in revenue in 2021, with face care as its most successful segment. Although millennials are the most serious about their skin care routines, Gen Z shoppers are the ones that purchase skin care products the most. According to the results of a recent survey, 38 percent of Gen Z participants stated that their average spend on a single skin care product was between 21 and 50 U.S. dollars. CeraVe and The Ordinary can be found among Gen Z’s favorite skin care brands and are the most followed skin care brands on TikTok.

    Brand values and new priorities

    Despite their early age, zoomers are very invested when it comes to current issues, whether they are related to society or the environment. Sustainability has become a major purchase criterion for beauty shoppers belonging to this generation, which also considers diversity and inclusion as extremely important. Cruelty-free products are chosen by around 50 percent of Gen Z consumers, and an interest in vegan beauty and in natural products had recently been observed. Brand values and responsibilities play a significant role for Generation Z and highly influence their purchasing habits, and for this reason, beauty brands are expected to meet these needs more and more.

    This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

    Dominique Petruzzi

    Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.

    Get in touch with us now

    Published by Dominique Petruzzi, Mar 30, 2022

    See Also
    Which country spends the most on cosmetics?Marketing Beauty Products in the Philippines - C Small SolutionsEvolving Perspectives of Beauty: GenZ, Millennials and Boomers

    Key insights

    Skincare share of the global cosmetic market
    41%

    Topic: Gen Z and the beauty industry in the United States (2)

    Detailed statistics

    Breakdown of the cosmetic market worldwide 2011-2022, by product category

    Revenue of the face skincare segment in the U.S.
    12.6bn USD

    Topic: Gen Z and the beauty industry in the United States (3)

    Detailed statistics

    Skin care market revenue in the United States 2022, by segment

    Revenue of the global cosmetics market
    93.05bn USD

    Topic: Gen Z and the beauty industry in the United States (4)

    Detailed statistics

    Revenue of the cosmetics industry worldwide 2015-2028

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    Editor’s Picks Current statistics on this topic

    Current statistics on this topic

    Related topics

    Recommended

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    Recommended statistics

    Market overview

    Beauty brands

    Skin care

    Consumer behavior

    9

    Consumer behavior

    Digital behavior

    Brand values, sustainability, and diversity

    11

    Brand values, sustainability, and diversity

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    Topic: Gen Z and the beauty industry in the United States (2024)
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