Tory Burch Vs Coach: Which Is The Better Brand For You? (2024)

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Making a big bag purchase soon? Before you make an investment, check out our guide on Tory Burch Vs Coach to know which brand is better for you.

If you understand the power of a high-quality, show-stopping, timeless bag, you’ve probably got a few bags from Tory Burch and Coach in your collection. Many people really underestimate the importance of a well-made handbag but as fashionable women, we rely on them every day.

Whether you’re stuffing them with snacks as you fly out the door to work or shoving your school books into them on the way to class, they serve a purpose as a fashion statement.

Tory Burch Vs Coach: Which Is The Better Brand For You? (1)

Coach and Tory Burch are two of the most popular affordable luxury brands in the fashion industry today and they’re known for their variety of excellent quality tote bags, travel bags, wallets, small accessories, and other unique items.

Because both brands produce such top-quality pieces, purchasing a bag from either brand would be a smart decision and a wise investment for you. However, there are several differences between the brands that might sway you in a particular direction.

Both fashion companies originated in America and strive to empower women by providing them with handbags and accessories that can be used to express themselves.They are what the fashion industry calls “attainable luxury”.

In terms of style, Tory Burch and Coach each have bold, fashion-forward collections along with more subtle, neutral offerings as well. Because both brands have such a wide variety of handbags and accessories, there is really something for everyone, no matter what their personal style.

If you’re on the fence about where to spend your next paycheque, we’ve explored the backgrounds of both brands, and the differences between them, and have compared some of their most popular items, so keep on reading!

All About Tory Burch

The brand Tory Burch hails from New York City and was founded in 2004 by a wonderful and ever-so-fashionable woman named Tory Burch. The company’s mission was to empower women and female entrepreneurs.

When it comes to the brand’s style and design, Tory Burch is inspired by the founder’s love of travel, bright colors, and the timeless American style.

Fashionistas looking to spruce up their current handbag collection with some color should most definitely take a trip to the brand’s website or one of the retail stores. Along with carrying brightly colored bags and accessories, Tory Burch handbags also have all of the neutral staples you’ll need as well.


Like every designer brand, Tory Burch has an intricate, one-of-a-kind logo that’s placed on all products. When Tory first launched her brand, she created an emblem that was intended to be a graphic design element. The double T draws inspiration from Moroccan architecture and bold graphics straight out of the 60s and 70s.

Once the brand achieved success, Tory launched the Tory Burch Foundation, which empowers female entrepreneurs as Tory experienced many of the struggles businesswomen encounter in her own endeavors.

The foundation provides female entrepreneurs with financial support, education, mentorship, networking opportunities, and more.

Many people describe the Tory Burch brand’s style to be preppy-bohemian as everything is feminine, effortless, and easy to wear. While many people associate Tory Burch’s fashion label with handbags and small leather goods, the brand also offers a wonderful selection of high-quality clothing.

Get To Know Coach

When wandering around town or the mall, you’ll likely notice tons of women carrying handbags or accessories with a tiny “C” on them, Coach’s signature logo.

Coach dates back to 1941, making it a much older, more experienced brand than Tory Burch. The company was started by Lillian and Miles Cahn, both of who found inspiration in the intricate design of a leather baseball glove.

From there, the duo went on to create an initial collection of 12 handbags that were made from leather and featured top-quality stitchwork and craftsmanship.


While Coach isn’t considered to be a luxury brand like Gucci, Prada, or Louis Vuitton, it’s considered “affordable luxury” along with Tory Burch, Dooney & Bourke, Marc Jacobs and others.

In terms of style, Coach uses real leather and monogrammed fabrics to create its handbags and wallets. The brand most definitely plays around with designs and colors but it also carries classic, sophisticated styles that won’t be uncool by the end of the season.

If you’re itching to own a Coach bag but don’t feel comfortable spending a lot of money, it also has a sale collection filled with discounted handbags, plus of course the Coach Outlet. We suggest frequenting this section as you can occasionally find a steal!

Differences Between Tory Burch Vs Coach

There are a few significant and main differences between both brands but no matter what designer you opt for, you’ll have a bag that won’t go out of style or fall apart quickly.

The first difference between Tory Burch Vs Coach is the distinct style of the brands. While Tory Burch’s handbags and accessories are classic, they’re also slightly romantic, whereas Coach’s are more structured and even equestrian.

If you’re conservative with your style and don’t like to wear hyper-feminine dresses, blouses, or skirts, you might be happier with a bag from Coach. Coach’s bags are perfect for young professionals that need a reliable yet trendy bag to take to the office each day.

The other difference is price. While it’s not an outrageous difference between the two, Tory Burch sells its pieces for a little more than Coach, but still within a reasonable price range. However, like Coach, Tory Burch has a sale collection where you can find its stunning bags for affordable prices.

Both brands have flourishing online boutiques, as well as department stores where you can find the crossbody bag of your dreams for around $300.

Since Coach has been in business for longer than Tory Burch, shoppers appreciate its timeless and classic style that can be worn for all four seasons. So if you’re looking for a chic leather bag at an affordable price, we suggest choosing a bag from Coach. Its bags are just as high-quality as Tory Burch’s but cost less.

Our Top Picks From Tory Burch Vs Coach

1. Crossbody Bags

Tory Burch Vs Coach: Which Is The Better Brand For You? (2)
Tory Burch Vs Coach: Which Is The Better Brand For You? (3)

A crossbody bag is a must-have item for all women, no matter what they do on a daily basis. Even though they are often small, they are sure mighty and can carry your phone, makeup, and cards from point A to point B.

When shopping for a crossbody bag, try to go for the smallest option as it will be more comfortable than the larger, chunkier ones.

The Eleanor Small Bag ($648) from Tory Burch is the most classic crossbody bag that you’ll ever lay your eyes on. It’s incredibly structured and is made with finely-grained leather, the brand’s signature emblem and a gold twisted rope chain that can be adjusted.

The chain can be doubled up so that the crossbody bag can function as a shoulder bag or it can be worn at its original length, perfect for everyday use.

The Hayden Crossbody from Coach is much more affordable than the Tory Burch crossbody option as it only costs $195.

It’s made from polished pebble leather and features a snap closure with the brand’s signature emblem on the flap. The sophisticated bag also has an adjustable strap so it can be worn as a shoulder bag or crossbody bag.

2. Tote Bags

Tory Burch Vs Coach: Which Is The Better Brand For You? (4)
Tory Burch Vs Coach: Which Is The Better Brand For You? (5)

Even though they may seem like a hassle to carry around, tote bags are incredibly practical. Instead of picking only a few items to take with you for the day, you can throw everything you could ever need inside. When searching for a larger tote, be sure to read up on the straps as padded ones will be much more comfortable.

Tory Burch’s Perry T Monogram Triple-Compartment Tote ($448) is flashy but not over-the-top as it is made with a navy fabric that’s covered in the brand’s double T logo.

The tote bag is trimmed with fine leather and is lined with a very soft microsuede. The inside of the bag is filled with pockets that will help you stay organized and it can even fit a laptop. It’s the perfect combination of function, style, and high fashion.

The Willow Tote in Colorblock Leather ($350)from Coach is timeless in style and is made from brown, polished pebble leather that won’t wear easily. It’s not too big and not too small; it’s really the perfect carry-it-all tote for your laptop and essentials.

With this said, please measure your laptop before making a purchase because there’s truly nothing worse than having to cram something into a handbag!

3. Wallets

Tory Burch Vs Coach: Which Is The Better Brand For You? (6)
Tory Burch Vs Coach: Which Is The Better Brand For You? (7)

We believe all women need at least two wallets that they can rotate depending on the occasion and size of their bag. Plus, if you find the perfect large wallet, it can also double as a clutch for coffee dates, brunch with your best friends, special occasions, or shopping trips at the mall.

It’s a great option for those days when you don’t feel like lugging around a shoulder bag or satchel.

Tory Burch’s Kira Quilted Continental Wallet ($248) comes in black, tan, and sand, and adorns a zip closure with the signature double T graphic on the front. It’s made with good quality luxurious leather and is filled with plenty of slots for all of your credit cards.

The Wyn Continental Wallet from Coach is a sleek cross grain leather wallet that has lots of space for your cards, cash and coins, and can even fit your phone if need be, doubling up as a clutch. This classic, sophisticated wallet can be yours to use for $175.

4. Backpacks

Tory Burch Vs Coach: Which Is The Better Brand For You? (8)
Tory Burch Vs Coach: Which Is The Better Brand For You? (9)

Backpacks have been making a big comeback in the last few years and we are here for it! They are perfect for wearing to school, work, or when you go traveling as you can stuff them with souvenirs.

Before pressing the “checkout” button, make sure that the backpack has comfortable straps and plenty of room inside. A small backpack that can hardly fit anything is pretty pointless.

The Flap Nylon Backpack from Tory Burch ($298) looks very similar in style to Prada’s best-selling Re-Nylon backpack, and is an affordable option if you love the look but don’t want to spend $2,000. This stylish backpack has plenty of room for your laptop, snacks, makeup, and wallet.

The ultra-lightweigh backpack is soft and unstructured with pockets on the inside and outside, and has comfortable straps made from webbing so that your shoulders won’t be aching.

Coach’s Charter Backpack is surprisingly more expensive than the Tory Burch option and costs around $470 because of its popular style. The backpack is made from the brand’s classic polished pebble leather and was designed for every adventure or journey that you have in mind.

It has tons of room on the inside, along with zip pockets and space for a 15-inch laptop. Like the Nylon Zip Backpack from Tory Burch, this backpack also has an old-school, retro silhouette.

Tory Burch Vs Coach: Conclusion

Overall, we’re pretty biased toward Tory Burch, as their designs are feminine, their prices are reasonable and even their logo is beautifully designed. (Not to mention, Tory Burch herself is a true role model to women everywhere!)

However, putting our personal bias aside, we feel that Coach is probably the better choice for most fashionistas who care just about quality and price rather than the modernity of a brand. Tory Burch bags are certainly newer and trendier, but if you are simply looking for a sophisticated, high-quality bag in mature colors, check out the more affordable options at Coach first.

However, if you’re into preppy, feminine designs and colors and don’t mind paying a bit of extra money, Tory Burch is going to have more handbags in its collection that appeal to you.

But before you pull the trigger on purchase from either designer, think long and hard about what type of handbag your current collection is lacking. We suggest stocking up on a few timeless designs in neutral colors before branching out into pink, purple, or blue handbags.

While funky colors are fun, you might not end up getting your money’s worth out of the purchase as it won’t match your entire wardrobe. If you’re looking for a colorful statement bag, check out the sale sections at Tory Burch and Coach. This way you won’t need to feel guilty if you don’t wear the statement bag as much as you intended to.

We hope you enjoyed our analysis of Tory Burch Vs Coach! If you’re interested in more luxury fashion ideas, check out the related posts below!

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Tory Burch Vs Coach: Which Is The Better Brand For You? (2024)

FAQs

Is Coach higher than Tory Burch? ›

Coach's brand is ranked #497 in the list of Global Top 1000 Brands, as rated by customers of Coach. Their current market cap is $3.29B. Tory Burch's brand is ranked #373 in the list of Global Top 1000 Brands, as rated by customers of Tory Burch.

Is Tory Burch considered a high end brand? ›

While it won't compete against the likes of Louis Vuitton or Prada, it's within the same brand category as Coach and Kate Spade. It's an 'attainable luxury' or mid-tier brand. You'll spend more on a Tory Burch piece than a bag from Zara, but you'll get a higher-quality item and brand name recognition. What is this?

What brand is equal to Tory Burch? ›

Tory Burch competitors include Coach, Michael Kors, Fullbeauty Brands, Alex and Ani and Brooks Brothers. Tory Burch ranks 2nd in Product Quality Score on Comparably vs its competitors.

What level is Coach brand? ›

FAQs about the Coach Brand

It's a mid-range luxury brand that produces high-quality products. The quality of some items is even better than their price points.

Who is Coach biggest competitor? ›

Coach competitors include Movado Group, Chico's FAS, Michael Kors, Gumroad and Kit and Ace. Coach ranks 1st in CEO Score on Comparably vs its competitors.

Is Coach higher than Michael Kors? ›

Overall, the Coach collection is generally more expensive than the Michael Kors. Having said that, Coach outlet items are cheaper, meaning the affordability gap between the two brands fluctuates.

What age range is Tory Burch? ›

69% of Tory Burch employees are between the ages of 20-30 years. The least common age range of Tory Burch employees is less than 18 years.

Is Tory Burch mid luxury? ›

Tory Burch LLC is an American mid-luxury fashion label based in Manhattan, New York, United States. It was founded by American designer Tory Burch in 2004.
...
Tory Burch LLC.
TypePrivate
IndustryFashion
FoundedFebruary 2004
FounderTory Burch
HeadquartersNew York, New York, U.S.
4 more rows

What is the most high end brand? ›

Gucci is the hottest brand online, again. Its share of search interest continues to decline, however (from 17.5% in 2020 to 15.2% in 2021 and now 14.8% in 2022).
...
The top 15 most popular luxury brands online.
RankBrandIndustry
1GucciFashion
2DiorFashion
3ChanelFashion
4Louis VuittonFashion
11 more rows
Mar 31, 2023

Does Tory Burch make good handbags? ›

The quality is fantastic. I still use that handbag (their Everly Leather Tote, pictured below) on a nearly daily basis. Despite the amount of wear and tear that bag has gotten over the years, it still looks brand new. I've also been putting Tory Burch's Ella beach bag to the test on vacations.

What brand is the same as Gucci? ›

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent.

Is Tory Burch preppy? ›

Tory Burch is a fashion and accessories brand known for its preppy sporty and bohemian style. The brands logo, a geometric pattern of the letter T, has gained recognition as an emblematic notion for contemporary American fashion.

Why is Coach not considered luxury? ›

In other words, Coach is really hard to “walk and talk” like a luxury brand. But at the same time, many people will argue that it cannot be considered one because of its prices, making Coach bags and accessories much more affordable than other luxury brands. Therefore you see them more often in the streets.

Who wears Coach purses? ›

#5 Who wears Coach bags? Coach bags have been a firm favourite in celebrities' collections for years. Ambassadors for the brand have included Selena Gomez and actresses Jemima Kirk from Girls and Yara Shahidi from Grown-ish. Jennifer Lopez is the face of the brand, regularly seen with a Tabby under her arm.

What is the most overrated luxury brand? ›

44 per cent of people believed the Louis Vuitton brand to be the most over-rated, closely followed by Gucci (38 per cent) and Hermes (37 per cent). Nordstrom's was the most owned or experienced brand and was found to be the least overrated brand (12 per cent).

What are the 4 types of Coach? ›

While every coach is unique, most common coaching styles fall into one of four major categories: democratic, autocratic, laissez-faire, and holistic. Those interested in pursuing a career in coaching need to understand the strengths and weaknesses of each style.

What brands are competing with Coach? ›

coach.com's top 5 competitors in January 2023 are: katespade.com, coachoutlet.com, gucci.com, prada.com, and more.

Why did Coach decline? ›

But sales at its own stores open at least a year fell 1.7 percent in North America, where Coach is competing with fast-growing brands like Michael Kors Holdings Ltd (KORS. N) and Fifth & Pacific's kate spade. Coach's decline stemmed from weak sales in its bread-and-butter business - women's handbags.

Do people still wear Coach? ›

While Coach has undergone several rebrands over the years, it's remained true to its heritage. After several years of being confined to department stores and outlet malls, Coach has made its way back into the forefront of the fashion industry.

Is Michael Kors low end? ›

From the perspective of the entire brand, the answer is that Michael Kors is at the upper end of affordable luxury. What is this? They are not in the same category as legacy fashion houses like Louis Vuitton or Prada. As an affordable luxury, Michael Kors is comparable to brands such as Kate Spade and Guess.

What rank is Michael Kors? ›

Leading fashion brands in the U.S. 2021

Michael Kors Collection came in second place with 52.73 index points and Tiffany & Co., recently bought out by LVMH Group, was third with an index value of 33.94 points.

What is Tory Burch most famous for? ›

Timeless and versatile clothing and accessories that epitomize classic American style. Presented every season during New York Fashion Week, the collection reflects Tory's love of color, travel and unique details. Timeless and versatile clothing and accessories that epitomize classic American style.

What age range is Gucci for? ›

in term of the demographic segmentation, Gucci makes products for both genders, with some unisex products. However, the age of the targeted people is between 20 and 50 years old, but they have recently included children in their market.

What age group buys Prada? ›

Target Market and Consumer Profile Prada's primary target market consists of men and women ages 18-34, but consumers of a variety of ages are attracted to the brand.

Where does Tory Burch rank? ›

Tory Burch is ranked #47 in Fashion and Beauty Brands.

What brands are mid to luxury? ›

Fashion. Fashion brands identified as mid-luxury in the U.S. market include Brooks Brothers, Coach, Hugo Boss, Zac Posen, Tommy Hilfiger, and Ralph Lauren.

Is Coach a luxury brand? ›

Coach New York, commonly known as Coach, is a luxury American fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear.

What is the number 1 leading brand? ›

In 2022, Apple was the most valuable brand in the world with an estimated brand value of about 355.1 billion U.S. dollars. Amazon, which was the second leading brand in the world, had a brand value of about 254.2 billion U.S. dollars that year.

What is the number 1 expensive brand in the world? ›

Louis Vuitton Moet Hennessy

What is the 2nd most expensive brand? ›

A Full Breakdown of the Most Valuable Brands
RankBrandCountry
1AppleUnited States
2AmazonUnited States
3GoogleUnited States
4MicrosoftUnited States
6 more rows
Oct 27, 2022

Where does Coach rank in luxury brands? ›

What rank is Coach brand. As of my knowledge cutoff in 2021, Coach was ranked as the 22nd most valuable luxury brand in the world, according to the annual report by BrandZ. The brand was valued at $7.02 billion at the time.

What brands are under Coach? ›

Our Brands
  • Coach.
  • Kate Spade New York.
  • Stuart Weitzman.

What brands compete with Coach? ›

20 Brands like Coach
  • Tory Burch. Get this on Nordstrom. Get this on Nordstrom. ...
  • Kate Spade. Get this at Neiman Marcus. ...
  • Marc Jacobs. Get this on Nordstrom. ...
  • Guess. Get this on Guess. ...
  • Dooney and Bourke. Get this on Dooney and Bourke. ...
  • Rebecca Minkoff. Get this on Nordstrom. ...
  • Cuyana. Get this on Cuyana. ...
  • Longchamp. Get this on Nordstrom.
Feb 2, 2023

Who are Coach shoes competitors? ›

The other five competitors in the top 10 list are dior.com (14.4M visits in February 2023), toryburch.com (5.3M visits in February 2023), marcjacobs.com (2.2M visits in February 2023), tedbaker.com (4.1M visits in February 2023), and farfetch.com (28.8M visits in February 2023).

Are Coach bags still in style 2023? ›

Yes, one would be remiss not to mention the handbags, as they've been a signature for the brand, since its inception. During Coach's Spring/Summer 2023 show, its cult-favorite Tabby Bag, took centerstage, and subsequently became a TikTok sensation.

Who is the leading luxury brand? ›

Gucci is the hottest brand online, again. Its share of search interest continues to decline, however (from 17.5% in 2020 to 15.2% in 2021 and now 14.8% in 2022).
...
The top 15 most popular luxury brands online.
RankBrandIndustry
1GucciFashion
2DiorFashion
3ChanelFashion
4Louis VuittonFashion
11 more rows
Mar 31, 2023

Is Coach a premium brand? ›

Coach New York, commonly known as Coach, is a luxury American fashion house specializing in leather handbags, luggage, and accessories, as well as ready-to-wear.

Who wears Coach shoes? ›

Coach is one of the most beloved brands from the early 2000's and they are making a huge comeback in today's fashion. Celebrities such as Zoe Kravitz, Kyla Pratt, Gwyneth Paltrow, Kristen Bell, and Taylor Swift to name a few, were some of the most popular celebrities who repped the brand in the early 2000's.

Is Coach owned by Kate Spade? ›

American fashion designer Kate Spade founded Kate Spade New York in 1993. It was initially similar to the Coach company. The company was purchased by Coach in 2017 in a $2.4 billion deal.

Is Coach a classy brand? ›

Conclusion. After considering all these details and important factors about the Coach brand, we see Coach as a mid-range, accessible luxury brand, not a true luxury brand in the upper echelon of premium brands.

Is Coach still in style? ›

YES! Coach is still in style. I immediately became sucked into their new Coach handbags because of a Facebook ad. In this blog post, I'm going to be highlighting what is the most popular coach bag that you can add to your wardrobe this season.

What celebrities are sponsored by Coach? ›

Stuart Vevers tapped Jennifer Lopez, Michael B. Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Kiko Mizuhara, Cole Sprouse, Hari Nef, Rickey Thompson, Wisdom Kaye, Kim Gordon (and her daughter Coco), KJ Apa, Bob the Drag Queen, and more (more!) to model the new collection.

Is Coach made in China? ›

China is where the majority of Coach bags and wallets are made. However, you may discover some Coach bags are manufactured in Vietnam and two other countries. Third-party manufacturers are common and the only way to ascertain where a purse was made is to look either on the Coach creed or seam tag found in your purse.

Are Coach and Kate Spade competitors? ›

Kate Spade competitors include Poshmark, Coach, Cole Haan, Alex and Ani and Brayola. Kate Spade ranks 1st in Product Quality Score on Comparably vs its competitors.

Are real Coach shoes made in China? ›

Where and what is Coach footwear made from? Coach shoes and boots are made from Italian suede and leather, usually made in China the American brand prides itself on the highest quality accessories and shoes.

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