Travel Through Style: H&M Spring Summer 2023 Collection (2024)
Fashion house H&M unveiled its Spring Summer 2023 campaign, inspired by the freedom of a mythical island Isla Hennes, captured by photographer Tom Johnson. In charge of styling was Jorden Bickham, with casting direction from Piergiorgio Del Moro, and production by North Six. Beauty is work of makeup artist Marcelo Gutierrez. Stars of the session are top models Mica Argañaraz, Nora Attal, Paloma Elsesser, Rebecca Leigh Longendyke, Amelia Gray, Caren Jepkemei, and Ruiqi Jiang.
At H&M, we see identity as a spectrum of possibilities. We hope this collection encourages our customers to travel through different aesthetics and that they’re as inspirited by the elevated and eclectic pieces as we are. – Eliana Masgalos, H&M Concept Designer
“Isla Hennes is the style destination for Spring 2023. With charisma, adventure and creativity around every corner, the island calls for experimentation, encouraging you to try something new. Azure waters promote vivid colour palettes, while inviting meadows are reminiscent of the collection’s botanical influences. Will the island’s art biennale sculptures inspire you to style a contemporary 3D silhouette? Or may the wild flora tempt you to try a graphic print? Travel the island to find unique styles, ideas and inspiration. This is a destination for transformation.” – from H&M
Fashion house H&M unveiled its Spring Summer 2023 campaign, inspired by the freedom of a mythical island Isla Hennes, captured by photographer Tom Johnson. In charge of styling was Jorden Bickham, with casting direction from Piergiorgio Del Moro, and production by North Six. Beauty is work of makeup artist Marcelo Gutierrez. Stars of the session are top models Mica Argañaraz, Nora Attal, Paloma Elsesser, Rebecca Leigh Longendyke, Amelia Gray, Caren Jepkemei, and Ruiqi Jiang.
At H&M, we see identity as a spectrum of possibilities. We hope this collection encourages our customers to travel through different aesthetics and that they’re as inspirited by the elevated and eclectic pieces as we are. – Eliana Masgalos, H&M Concept Designer
“Isla Hennes is the style destination for Spring 2023. With charisma, adventure and creativity around every corner, the island calls for experimentation, encouraging you to try something new. Azure waters promote vivid colour palettes, while inviting meadows are reminiscent of the collection’s botanical influences. Will the island’s art biennale sculptures inspire you to style a contemporary 3D silhouette? Or may the wild flora tempt you to try a graphic print? Travel the island to find unique styles, ideas and inspiration. This is a destination for transformation.” – from H&M
H&M Studio Spring/Summer 2023 is a creative new take on Hollywood glamour and the joy of dressing up, starring rising pop music icon Kali Uchis. She talked to us about confidence, her love of Latin American style, growing up with two cultures and healing her inner child through fashion.
April 2021) H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.
To bring the H&M Holiday 2023 collection to life, the campaign centres around 'togetherness' and features names such as Mila Jovovich, Bobby Gillespie and Paloma Elsesser with their families. Photographed by Mikael Jansson and styled by Suzanne Koller, the campaign will launch globally on November 9.
LOW-RISE WAISTS. It's official, the nineties' favourite low-slung waist is back in fashion. With everything from jeans to suiting, shorts to evening skirts having been given the low-rise treatment, it seems our beloved high-rise may be taking an extended sabbatical for summer 2023.
For this H&M Studio Spring/Summer campaign featuring Kali Uchis, we were provided an iconic 1960s American R&B/soul track as a reference. Responding to this direction, our creative team suggested Jackie Shane's 1963 track 'Comin' Down'.
The classic jewelneck cardigan like the J. Crew Jackie Cardigan is a classic for a reason but may feel wrong with 2023 fashion. Try wearing it buttoned up like a shirt; either alone or over a tank, fitted tee, or camisole. 2023 versions of this cardigan will be shorter, hitting anywhere from cropped to high-hip.
Out with Overly Structured Silhouettes, In with Relaxed Fits
In 2023, heavily structured silhouettes that were once seen as sophisticated gave way to relaxed and comfortable fits. Rigid tailoring and ultra-fitted styles were discarded for looser, more flowy designs.
Zara jumps ahead of H&M to become second largest apparel brand in Europe. GlobalData's Apparel Market in Europe to 2027 report shows that Inditex-owned retailer Zara has overtaken Swedish fashion retailer H&M to become the continent's second-largest apparel brand, behind sports brand Nike.
It was founded by Erling Persson in Vasteras in Sweden in 1947 and is now run by his son (and majority shareholder) Stefan Persson, along with his grandson Karl-Johan Persson.
The store was originally called Hennes (“hers” in Swedish) and only offered women's wear. In 1968 the company acquired Mauritz Widforss, a hunting apparel company, which led to the store offering men's apparel and the change of the name to Hennes & Mauritz.
The estimated total pay range for a Fashion Model at H&M is $38K–$72K per year, which includes base salary and additional pay. The average Fashion Model base salary at H&M is $51K per year. The average additional pay is $0 per year, which could include cash bonus, stock, commission, profit sharing or tips.
Pete Davidson stars in new H&M campaign capturing the fresh energy in menswear. H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful connection between clothes and the confidence it gives men when taking on everyday life.
Target audience: The target customers for H&M is the youth. Even though H&M offers clothing and accessories for all ages for both men and women, their target market is women.
The fast-fashion brand posted an image of two young girls in gray school uniform dresses with text that read, “Make those heads turn in H&M's Back to School fashion.” H&M caught backlash for using this image of two school-aged girls with the tagline, “Make those heads turn in H&M's Back to School fashion.”
H&M Innovation Stories was launched in early 2021 and comprises a series of themed collections dedicated to promoting more sustainable materials, technologies and production processes.
In the fourth quarter of fiscal 2023, H&M's profits increased to 1.6 billion Swedish kronor (141.8 million euros), or 0.97 Swedish kronor per share (0.086 euros), from minus 864 million Swedish kronor (minus 76.6 million euros) in the same period of last year, or minus 0.54 Swedish kronor (0.048 euros) per share.
In response to the ultra unpractical mini skirts of 2022, maxi skirts have dominated 2023. In line with the aforementioned cargo and denim trends, expect lots of low-rise, pocket-adorned silhouettes and floor-grazing jean skirts, as well as styles in various prints and unexpected materials like velvet.
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