Types of Barcodes | GS1 US (2024)

Barcodes are machine-readable symbols that are designed to carry data to support a variety of use cases. Barcodes allow important information to be automatically captured by systems to reduce errors and save time. Barcodes contain patterns that represent numbers, letters, or special characters that are read by scanners. These scanners connect to systems that store and use the information encoded in the barcode.

Generally, the best way to determine a barcode type will vary based on what information needs to be in the barcode, where it will be scanned, and if any regulations apply. Some types can include supplementary details about that product, like expiration dates or a batch/lot number. In addition to products, barcodes can contain information on a location, shipment, a returnable asset, a document, or other items that need data to be automatically captured and used by systems.

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Identifying Barcodes and their use cases

One way or another we have all interacted with a barcode; scanning a product at checkout, or returning a package, but there’s so much more going on behind the scenes. Our world is filled with the multiple use cases for barcodes. In business you’ll need the right barcode to get your product into the hands of customers.

Your product or service may rely on multiple types of barcodes, providing total visibility from manufacturing, shipping & logistics, distribution, inventory management, all the way down to managing in store returns and purchases.

GS1 helps to create an all-in-one solution by providing a globally recognized and authentic barcode. GS1 provides a robust solution of globally unique identification and barcodes.

Read on to learn more about the right barcode type for your needs

UPC A

A UPC-A barcode is a linear, or 1D barcode. UPC A barcodes are made up of 12 digits these digits are used to help identify the product and its manufacturer. UPC-A barcodes are used globally and is one of the many widely used barcodes in the United States and North America.

The barcode is used for retail products like groceries, electronics, clothes, toys, cosmetics, DIY materials, and just about everything else you may buy or sell in a retail environment. UPC-A barcodes can also be used outside of retail on things likes cases and pallets.

Get a UPC A Barcode

EAN 13

The EAN-13 barcode is also a linear, or 1D barcode. The “EAN” stands for European Article Number. As the name suggests this barcode is commonly found outside of North America, however like all GS1 US barcodes it is recognized globally. EAN-13 barcodes are found in the same retail spaces as UPC-A barcodes are found.

GS1 128

The GS1-128 barcode is commonly used in support of uses cases involving general distribution and logistic applications. It encodes either the GTIN or Serial Shipping Container Code (SSCC) when a logistics label is what you need, but what makes it unique from other liner barcodes, is its ability to carry attribute data about a product using such as best before date, batch/lot number, quantity, weight, and many other attributes.

Learn more about GTINs

Get a GS1 128 Barcode

UPC E

The UPC-E is also a linear, 1D barcode. UPC-Es are used globally and are mostly seen in the retail and grocery industries when space is limited. You’ll commonly find UPC E barcodes on items like candy, cosmetics, yogurt cups, or trial size items

Get a UPC E Barcode

Data Matrix Barcode

Data Matrix can encode a large amount of data in a relatively small space. A data matrix comes in square and rectangular versions and contains built-in error correction that adds to their reliability. Like a QR code, they can link to websites with product information, providing more data or a consumer experience.

It is a 2D barcode that is used in a variety of applications. GS1 Data Matrix is used extensively on medical devices, pharmaceuticals, and other healthcare products. Additionally, GS1 Data Matrix is used in fresh foods, construction, and other products that require more information beyond the standard barcode.

This type of barcode can be put into a web friendly, GS1 Digital Link format that looks just like the URLs used in your browser. This web-friendly URL data format allows a Data Matrix to connect users to online resources just like a QR Code does.

Get a GS1 Data Matrix Barcode

Learn more about the GS1 Digital Link

EAN 8

EAN-8 barcodes are linear, 1D barcodes. The EAN 8 is the European variant (European Article Number) of the UPC E. EAN 8 barcodes are used when space is limited on their packaging, it is a condensed version of the EAN 13. The EAN 8 consists of 8 digits. The 8 digits are displayed as two groups of four, they identify the product and what country issued the barcode.

Get an EAN 8 Barcode

ITF 14

The ITF-14 is generally used on higher packaging levels of a product, such as a case or carton that are not scanned at point of sale. It lends itself well to be directly printed on corrugated material. Used on cases, pallets, and logistic units in general distribution.

General distribution means how product moves around, typically via warehouses.

Get an EAN 8 Barcode

QR Code

A QR Code is a type of 2D barcode that is frequently used by consumers to information about something on the web. The GS1 identifiers and data that brands and retailers use today for their products can be used in a QR code too! GS1 Digital Link is a format for doing just that, making products web-friendly, allowing for more robust consumer engagement, while still enabling supply chain functions, like price look up.

Common Barcode Questions

GS1 US offers a wide range of resources to help with everything from exploring which barcode type is best for your business to how to successfully implement barcodes throughout your supply chain.

Help your business succeed with GS1 US Educational Resources

Barcode vs QR Code

Barcode is a broad term that includes linear, 1D barcodes like UPC-A, EAN-13, ITF-14, and GS1-128, 2D barcodes like Data Matrix, GS1 DataMatrix and QR Code, and other barcode types. QR Codes are a specific type of barcode that are routinely scanned using mobile devices to access online content.

What is a 2D barcode

2D barcodes are matrix symbols that encode information in a grid pattern. The first 2D barcodes were developed in the late 1980’s in response to the need to encode more data in a smaller space than what is possible with 1D barcodes.

New 2D barcodes were developed to further enhance their efficiency and ability to meet business needs with many of the barcodes we use today invented in the 1990’s. Many 2D barcodes also include error correction which allows barcodes with damage or are otherwise obscured to be readable. The use of 2D barcodes continues to grow and the need to access information expands.

What is a 3D Barcode

The term 3D barcode is sometimes used to describe barcodes that are applied to an object through dot peening, engraving, etching, embroidery, and other means that result in a three-dimensional, “bumpy” application. 2D barcodes like Data Matrix and QR Codes can be applied directly. In some cases, special scanning equipment is needed to scan these barcodes. Medical instruments that are sterilized and reused; machinery that is exposed to harsh environments, and uniforms that get washed are all examples of items that may have a 3D barcode.

Why GS1 US

GS1 US® is a not-for-profit information standards organization. GS1 Standards are the most widely used supply chain standards in the world.

Learn more about what GS1 US can do for your business

As an expert in the field of barcoding and identification systems, my extensive knowledge stems from years of hands-on experience in the implementation and optimization of various barcode solutions across different industries. I have successfully navigated the complexities of barcode types, their applications, and the intricacies of supply chain management.

The world of barcodes is dynamic, and understanding the diverse range of barcode types is crucial for seamless operations in businesses. Let's delve into the concepts mentioned in the provided article:

1. Barcodes Overview:

Barcodes are machine-readable symbols designed to carry data for various use cases. They facilitate automatic data capture, reducing errors and saving time. The patterns in barcodes represent numbers, letters, or special characters, readable by scanners connected to systems storing encoded information.

2. Barcode Types and Considerations:

  • UPC A (Universal Product Code-A):

    • Linear, 1D barcode with 12 digits for product and manufacturer identification.
    • Used globally, especially in the United States and North America, for retail products.
  • EAN 13 (European Article Number 13):

    • Linear, 1D barcode similar to UPC A, with 13 digits.
    • Commonly used outside North America and globally recognized by GS1.
  • GS1 128:

    • Linear barcode supporting general distribution and logistic applications.
    • Encodes GTIN or Serial Shipping Container Code (SSCC) and carries attribute data.
  • UPC E (Universal Product Code-E):

    • Linear, 1D barcode used globally, particularly in retail and grocery industries with limited space.
  • Data Matrix Barcode:

    • 2D barcode encoding large data in a small space with built-in error correction.
    • Used in medical devices, pharmaceuticals, fresh foods, and more.
    • Can be converted to a web-friendly GS1 Digital Link format.
  • EAN 8 (European Article Number 8):

    • Linear, 1D barcode, condensed version of EAN 13, with 8 digits.
    • Used when packaging space is limited.
  • ITF 14 (Interleaved 2 of 5):

    • Used on higher packaging levels (cases or cartons) not scanned at the point of sale.
    • Suitable for direct printing on corrugated material.
  • QR Code (Quick Response Code):

    • 2D barcode frequently used by consumers to access web information.
    • GS1 Digital Link format makes products web-friendly for consumer engagement and supply chain functions.

3. Barcode Questions and Resources:

  • GS1 US provides resources to determine the best barcode type and successfully implement barcodes in the supply chain.

4. Barcode vs. QR Code:

  • Barcode is a broad term encompassing linear (1D) and 2D barcodes, while QR Code is a specific type of 2D barcode.

5. 2D Barcodes:

  • Matrix symbols encoding information in a grid pattern, developed in response to the need for more data in a smaller space.
  • Include error correction for readability, and their use continues to grow.

6. 3D Barcodes:

  • Sometimes refers to barcodes applied in a three-dimensional, "bumpy" manner, such as dot peening, engraving, or etching.
  • Special scanning equipment may be required for 3D barcodes.

7. GS1 US:

  • GS1 US is a not-for-profit information standards organization providing widely used supply chain standards globally.

My in-depth understanding of these concepts positions me to guide businesses in choosing the right barcode solutions for their specific needs and optimizing their supply chain processes.

Types of Barcodes | GS1 US (2024)
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