As of April 2019, 68 percent of female U.S. online shoppers had purchased clothes, shoes, or accessories online in the past month. Additionally, 58 percent of male online buyers in the United States also made digital fashion purchases in the preceding month. Online apparel shopping has become more simple due to shopping solutions like "try before you buy" services and buy online, pick up in-store, as well as detailed product information. These solutions have contributed to the growing e-retail market.
