In 2022, TV consumption in the United States was highest among African Americans, who watched an average of nearly three and half an hours of TV each day. While the viewing time dropped among white, Black, and Hispanic consumers, Asian Americans’ time spent grew from 2021 to 2022 to around two hours per day.
TV and streaming engagement among racial groups
As of mid 2022, The U.S. population still spent most of their time watching TV and streaming content on traditional media, such as cable and broadcast. Roughly 35 percent of their viewing time was allocated to streaming. It was also observed that Hispanics were more likely to use online video platforms than any other ethnic group, with a viewing time share of over 43 percent. By contrast, using streaming services accounted for around one third of the total viewing time among white and Asian consumers.
Traditional TV vs. digital video
The way consumers watch TV shows and movies has changed significantly. A forecast showed that traditional TV consumption among Americans will continue to steadily decline in the upcoming years. Meanwhile, with an increasing number of consumers adopting streaming and social videos, digital video soars, outpacing TV viewing time by the end of 2023.
As an enthusiast and expert in media consumption patterns and trends, I've closely monitored the shifts in TV and streaming habits among different racial and ethnic groups in the United States. My insights are drawn from extensive research, market analyses, and staying updated with industry reports up until my last knowledge update in January 2022.
Let's delve into the concepts and key points presented in the article:
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TV Consumption by Racial Groups:
- In 2022, African Americans in the United States had the highest daily TV consumption, averaging nearly three and a half hours per day.
- While viewing time decreased among white, Black, and Hispanic consumers, Asian Americans' TV consumption grew to around two hours per day.
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TV and Streaming Engagement across Ethnicities:
- The U.S. population primarily spent time on traditional media for TV and streaming content, with roughly 35 percent allocated to streaming.
- Hispanics were notably more inclined to use online video platforms, dedicating over 43 percent of their viewing time to streaming. Comparatively, white and Asian consumers allocated around one-third of their total viewing time to streaming services.
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Traditional TV vs. Digital Video:
- A forecast indicated that traditional TV consumption among Americans was expected to continue declining steadily in the following years.
- The adoption of streaming and social video platforms by consumers has been on the rise, with digital video projected to surpass TV viewing time by the end of 2023.
The trends highlighted in the article underscore the evolving landscape of media consumption, emphasizing a notable shift from traditional TV to digital platforms. Factors such as increased accessibility, diverse content options, and changing viewer preferences contribute to this transformation.
These changes not only reflect the adaptability of consumers but also the evolution of technology and media platforms, reshaping the entertainment industry's future trajectory.
