Under Armour (2024)

FAQs

What is Under Armour's message? ›

Under Armour believes that the power of sport can unite, inspire, and change the world.

Under Armour Weaknesses

Limited Diversification: Compared to competitors like Nike and Adidas, Under Armour has less diversification in sports offerings and lifestyle products, which can limit market appeal.

At its core, Under Armour is an athlete-first brand, creating state-of-the-art products engineered to make competitors better.

Under Armour, Inc.'s UAA focus on strengthening its brands through enhanced customer connections, effective innovations, better price points and a loyalty program should help it to stand firmly in the challenging operating market. The company has been progressing smoothly on its multi-year transformation plan.

Under Armour was founded with a mission: to make all athletes better through passion, design, and the relentless pursuit of innovation. Today, Under Armour is a leading developer, marketer, and distributor of branded performance apparel, footwear, and equipment.

Under Armour, Inc. (NYSE: UA, UAA) today announced that Kevin Plank will become President & Chief Executive Officer, effective April 1, 2024. Plank will succeed Stephanie Linnartz, who will be stepping down as President & Chief Executive Officer and member of the Board. In connection with Plank's appointment, Dr.

Shares of Under Armour plunged about 12% after the retailer announced that CEO Stephanie Linnartz would be stepping down after barely a year on the job. Following the announcement, both Williams Trading and Evercore ISI downgraded Under Armour and lowered their price targets.

Under Armour competitors include Callaway Golf, lululemon, Nike, adidas and Fruit of the Loom. Under Armour ranks 4th in Product Quality Score on Comparably vs its competitors.

2- Poor Marketing Strategy and Unplanned Decisions

Plank chose brand exposure over brand image. He partnered with discount retailers that were known for selling products of lower quality. Thus, he failed to position Under Armour as a high-end brand with premium products.

The Securities and Exchange Commission today charged sports apparel manufacturer Under Armour Inc. with misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects. Under Armour has agreed to pay $9 million to settle the action.

Is Under Armour still cool? ›

Under Armour's misalignment with the contemporary consumer culture surrounding sneaker consumption and disengagement with the prominent crowdcultures (like the drop culture, sneakerheads) are the main reasons why Under Armour is not perceived to be “a cool kid” anymore.

Under Armour has launched "2024 Brand Campaign: My Everything From Under." The SS24 collection, released alongside the campaign video, showcases Under Armour's new sports style.

In the fiscal year ended March 31, 2023, Under Armour's apparel segment generated approximately 3.87 billion U.S. dollars in net sales, making it the company's largest product segment.

“The dip in North American sales continues to be a concern as this is Under Armour's largest market by some margin, and is also a region where consumer spending has, generally, held up quite well.”

Passion for athletic performance: Under Armour's target audience is driven by a desire to perform at their best, whether they are professional athletes or casual exercisers. They seek out products that can enhance their performance and help them achieve their goals.

Under Armor's USP is "Performance solutions you never knew you needed and can't imagine living without." Under Armor is a retailer that specializes in sports apparel, footwear, and accessories.

Our goal is to ensure that 75% of our fabrics are made of low-shed materials by 2030, as defined by industry-leading guidance on fabric shedding that we will work collectively to shape.

We are especially focused on performance-driven innovations that help solve problems athletes face in their journeys to compete. We have developed hundreds of patents for technology through the years designed to enable athletes to perform at the top of their game.