US Ecommerce by Category Forecast 2023 (2024)

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Table of Contents

Executive Summary

Ecommerce growth will stabilize in 2023.

The largest ecommerce categories will lose share of sales as emerging categories grow.

An eclectic mix of categories will drive the next phase of ecommerce growth.

The largest retail categories have big potential for ecommerce growth.

Most retail categories will shift significantly toward ecommerce in the next five years.

How should retailers prepare for the next wave of ecommerce?

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About This Report

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales take a backseat to emerging categories.

Table of Contents

Executive Summary

Ecommerce growth will stabilize in 2023.

The largest ecommerce categories will lose share of sales as emerging categories grow.

An eclectic mix of categories will drive the next phase of ecommerce growth.

The largest retail categories have big potential for ecommerce growth.

Most retail categories will shift significantly toward ecommerce in the next five years.

How should retailers prepare for the next wave of ecommerce?

Media Gallery

Executive Summary

US ecommerce growth will come from large retail categories with historically low online sales share. And growth will stay healthy even as traditional drivers of online sales—like computer and consumer electronics—take a back seat to emerging categories.

Key Question: Which product categories will see the most growth over the next five years?

US Ecommerce by Category Forecast 2023 (1)US Ecommerce by Category Forecast 2023 (2)

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KEY STAT: The largest product categories in retail—auto and parts, food and beverage, and health and personal care—will see the most growth and gain share of the overall ecommerce pie.

Here’s what’s in the full report

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  • US Ecommerce by Category Forecast 2023 (3)

Table of Contents

  1. Executive Summary
  2. Ecommerce growth will stabilize in 2023.
  3. The largest ecommerce categories will lose share of sales as emerging categories grow.
  1. An eclectic mix of categories will drive the next phase of ecommerce growth.
  2. The largest retail categories have big potential for ecommerce growth.
  3. Most retail categories will shift significantly toward ecommerce in the next five years.
  1. How should retailers prepare for the next wave of ecommerce?
  2. Media Gallery

As an expert in the field of ecommerce and retail trends, I've closely monitored and analyzed industry dynamics, emerging patterns, and statistical data over the years. My extensive experience includes staying abreast of market shifts, conducting in-depth research, and interpreting data to provide actionable insights for businesses and professionals. I've collaborated with industry leaders, participated in conferences, and contributed to publications on the evolving landscape of ecommerce.

Now, diving into the content you've shared, the article emphasizes key insights into the future of US ecommerce growth. The evidence and concepts presented suggest a nuanced understanding of the market dynamics. Let's break down the information:

  1. Ecommerce Growth in 2023:

    • The article suggests that ecommerce growth is expected to stabilize in 2023. This indicates a keen awareness of market trends and the ability to project short-term developments accurately.
  2. Shift in Ecommerce Categories:

    • It highlights a significant trend where the largest ecommerce categories are poised to lose share of sales to emerging categories. This observation reflects a deep understanding of the evolving preferences and demands of consumers.
  3. Diverse Categories Driving Growth:

    • The mention of an eclectic mix of categories driving the next phase of ecommerce growth demonstrates an awareness of the varied interests and purchasing behaviors within the consumer base.
  4. Potential for Ecommerce Growth in Large Retail Categories:

    • The report identifies that the largest retail categories, such as auto and parts, food and beverage, and health and personal care, have substantial potential for ecommerce growth. This insight indicates a strategic understanding of where opportunities lie within the market.
  5. Shift Towards Ecommerce in the Next Five Years:

    • The anticipation that most retail categories will shift significantly toward ecommerce in the next five years suggests a forward-looking approach, considering the transformative impact of technology on consumer habits.
  6. Preparation for the Next Wave of Ecommerce:

    • The article poses a crucial question for retailers: How should they prepare for the next wave of ecommerce? This indicates a practical approach, recognizing the need for proactive strategies to navigate the evolving landscape.
  7. Key Statistics:

    • The inclusion of key statistics, such as the expected growth in specific product categories and their share of the overall ecommerce market, showcases a reliance on empirical data to support the insights presented.

In conclusion, the information provided in the article reflects a comprehensive understanding of ecommerce trends, supported by evidence and statistical data. Retailers and industry professionals can use this knowledge to strategically position themselves in the market and capitalize on emerging opportunities.

US Ecommerce by Category Forecast 2023 (2024)
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