V&A · Introducing Cristóbal Balenciaga (2024)

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Famed for his exquisite craftmanship and innovative designs, Spanish couturier Cristóbal Balenciaga was known as 'The Master' of haute couture. An inspiration to those who follow in his footsteps, his work continues to shape fashion today.

Haute couture is like an orchestra whose conductor is Balenciaga. We other couturiers are the musicians and we follow the direction he gives.

Christian Dior

Meet 'The Master'
Born in 1895 in Getaria, a small fishing village in the Basque region of northern Spain, Cristóbal Balenciaga was introduced to fashion by his mother, who was a seamstress. Her clients included the most fashionable and glamorous women in the village. Aged just twelve, he began an apprenticeship at a tailor's in the neighbouring fashionable resort of San Sebastian, where in 1917 he established his first fashion house, named Eisa – a shortening of his mother's maiden name.

V&A · Introducing Cristóbal Balenciaga (1)

Balenciaga opened fashion houses in Barcelona and Madrid before moving to Paris in 1937. The house on Avenue Georges V quickly became the city's most expensive and exclusive couturier. His early training set him apart from other couturiers of the time. He knew his craft inside out and was adept at every stage of the making process, from pattern drafting to cutting, assembling and finishing a garment. For him, the design process started with the fabric rather than with a sketch, "it's the fabric that decides" he stated, proving that he knew how to exploit materials to the very best effect.

Balenciaga alone is a couturier in the truest sense of the word. Only he is capable of cutting material, assembling a creation and sewing it by hand, the others are simply fashion designers.

Coco Chanel

V&A · Introducing Cristóbal Balenciaga (2)

Balenciaga's Spanish heritage influenced many of his most iconic designs. His wide-hipped 'Infanta' dresses from the late 1930s drew on the portraiture of the 17th-century Spanish artist Diego Velázquez. Flamenco dresses, matador outfits and black lace – seen in the traditional mantilla shawls worn by women at special ceremonies and during Spanish Holy Week – were also frequent motifs.

V&A · Introducing Cristóbal Balenciaga (3)

Shaping fashion
In the 1950s, the later phase of his career, Balenciaga pioneered new shapes never before seen in women's fashion. These radical designs evolved gradually as he refined and reworked the same ideas from season to season. Volume filled the 'balloon hems' of his early 1950s dresses, and was then used at the back of his 'semi-fit' lines in the mid-50s – dresses and jackets fitted at the front but with loose voluminous backs. In 1957 he shocked the fashion world with the introduction of the 'sack dress', a straight up and down shift dress which completely eliminated the waist. At a time when Christian Dior's hour-glass shaped New Look was still dominant, the 'sack' was initially met with hostility from both clients and press. "It's hard to be sexy in a sack!" cried the Daily Mirror. Like many of Balenciaga's most radical designs, this look eventually filtered into the mainstream. The sack dress was the forerunner of the ubiquitous mini-dress of the 1960s – and remains a fashion staple today.

V&A · Introducing Cristóbal Balenciaga (4)

The baby doll dress, also from the late 1950s, continued the theme of abstracting the body, with its trapeze-like shape skimming the waist. This abstraction reached a pinnacle in his designs of the late 60s, as can be seen in the dramatic four-pointed 'envelope dress', shown the year before he closed the house. A sculptural form, moulded from his favourite fabric – stiff but lightweight silk gazar. Although a big hit with the fashion press, only two were sold and one was returned because the client couldn't figure out how to go to the bathroom in it.

V&A · Introducing Cristóbal Balenciaga (5)

Balenciaga dressed some of the most glamorous women of the 1950s and 60s including Hollywood actress Ava Gardener, fashion icon Gloria Guinness and Mona von Bismarck, one of the world's wealthiest women, who commissioned everything from ball-gowns to gardening shorts from the couturier. He liked to dress women who had a strong sense of style and his clients were often extremely loyal. When his fashion house closed in 1968 the news shocked his clinetele who experienced a real sense of loss – Mona von Bismarck supposedly shut herself in her room for three days straight.

Balenciaga's legacy
Unlike some other high-profile designers of the era, Balenciaga was a very private individual. He refused to court the press, giving only one interview during his 50-year career. Despite his allusive nature, Balenciaga led a revolution in fashion, and has consistently been revered by his contemporaries, including the likes of Christian Dior and Coco Chanel, and the fashion leaders of today. French designer Emanuel Ungaro, who trained with Balenciaga, said it was he who "laid the foundations of modernity" in fashion, and both Ungaro and Andre Courrèges, another Balenciaga protégé, took forward their teacher's minimalist aesthetic into the space-age chic of the 1960s.

V&A · Introducing Cristóbal Balenciaga (6)

Cristóbal Balenciaga, the father of Contemporary fashion, is dead, but his influence remains.

Women's Wear Daily, March 1972

The closure of Balenciaga's fashion house in 1968, and his death four years later, marked the end of an era. Yet the master's innovative pattern cutting, use of new materials and bold architectural shapes have remained greatly influential. In 1986 the Balenciaga label re-launched under a series of Creative Directors. Of particular note are Nicolas Ghesquière – widely credited for reviving the label from 1997 to 2012 – and Demna Gvasalia, the current Creative Director who ensures the name Balenciaga is on everybody's lips today. Both designers have worked closely with the Balenciaga House archives, looking to the original designs by The Master for inspiration in cut, shape and materials. As Gvasalia said of his latest collection, which drew heavily on iconic pieces by the house-founder "It is important to know the past in order to build the future".

V&A · Introducing Cristóbal Balenciaga (7)

Balenciaga at the V&A
The V&A holds the largest collection of Balenciaga garments and hats in the UK. Many pieces were sourced for the Museum by society photographer Cecil Beaton, who used his contacts to assemble a prestigious collection of 20th century couture. This filled a significant gap in the Museum's archive, and in 1972 formed the basis of the groundbreaking 1972 exhibition Fashion: an Anthology by Cecil Beaton. Today our Balenciaga pieces are some of the most frequently studied in our Fashion collections, remaining a constant source of inspiration for the next generation of fashion designers.

V&A · Introducing Cristóbal Balenciaga (8)

Find out about our major 2017 exhibition, Balenciaga: Shaping Fashion

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V&A · Introducing Cristóbal Balenciaga (9) This fully revised and extended edition of Balenciaga offers a thorough examination of the Spanish-born couturiers designs and business practice 25.00
V&A · Introducing Cristóbal Balenciaga (10) Balenciaga gown, fashion illustration Balenciaga gown fashion illustration of haute couture fashions on a catwalk by Francis Marshall 80.00
V&A · Introducing Cristóbal Balenciaga (11) This drawing was used for illustration in The Lady magazine in 1953 and 1954 80.00
V&A · Introducing Cristóbal Balenciaga (2024)

FAQs

Why is Cristóbal Balenciaga closed? ›

In 1968, Balenciaga decided to close his fashion house at the age of 74. He had worked in Paris for more than 30 years and was ready to retire. He closed his stores in Paris, Barcelona and Madrid. When Balenciaga closed his doors, he believed that fashion was going in a different direction.

What is the importance of Cristóbal Balenciaga? ›

A true fashion innovator, Cristobal Balenciaga radically altered the fashionable silhouette of women in the mid-twentieth century. With the methodical skill of an expert tailor, he created garments of fluidity and grace.

What is the introduction of Balenciaga brand? ›

Founding to 1980. Cristóbal Balenciaga opened his first boutique in San Sebastián, Spain, in 1919, and expanded to include branches in Madrid and Barcelona. The Spanish royal family and the aristocracy wore his designs. When the Spanish Civil War forced him to close his stores, Balenciaga moved to Paris.

Did Cristóbal Balenciaga create Balenciaga? ›

Cristóbal Balenciaga Eizaguirre (Basque: [kɾisˈtoβal βalens̻iaɣa eis̻aɣire]; 21 January 1895 – 23 March 1972) was a Spanish fashion designer, and the founder of the Balenciaga clothing brand.

Why people stopped buying Balenciaga? ›

On Twitter and Instagram, users said the fashion brand was glamorizing child p*rnography and abuse. Fashion commentary outlets, like Diet Prada, picked up the story.

What was disturbing of Balenciaga? ›

Disturbing Balenciaga Ad Campaign Sparks Controversy Around Child p*rnography. Balenciaga's recent campaign has stirred controversy surrounding child abuse allegations and pedophilic images. In late November 2022, the brand released an advertisem*nt for a teddy bear in bondage being held by different child models.

What is the mission statement of Balenciaga? ›

Balenciaga is committed to empower the imagination of all talents. Our mission as a brand and as a company is to promote creativity by supporting talents from everywhere and it is the reason why we want to collaborate with people from diverse locations, experiences, and backgrounds.

What makes Balenciaga so special? ›

What is Balenciaga known for? Balenciaga is most known for revolutionizing women's fashion with never-before-seen shapes in the mid-20th century, such as the “ballroom hems” of the early 1950s, the “semi-fit” lines of the mid-50s and the introduction of the “sack dress” in 1957.

Why does Balenciaga use black? ›

Black emphasised the geometry and sculptural quality of Balenciaga's bold designs, such as the balloon and the envelope. "He used black more than any other designer, and he used it in a very different way," Madelief Hohé, the exhibition's curator, tells BBC Culture.

Who is Balenciaga target market? ›

Audience composition can reveal a site's current market share across various audiences. balenciaga.com's audience is 52.85% male and 47.15% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

What was the inspiration for Balenciaga? ›

Balenciaga was inspired by the short bullfighter jackets, characterized by their style and by the intricate decoration in braids and beads, inherited from the 18th-century clothing of the majos.

Why did Balenciaga change their logo? ›

When Demna Gvasalia became the Balenciaga creative director, he decided to change the brand's philosophy, making it more street-style and easy, and the logotype was redrawn according to these new principles. It was maximally shortened and simplified.

What does Balenciaga mean? ›

Definitions of Balenciaga. Spanish fashion designer known for his stark elegant designs (1895-1972) synonyms: Cristobal Balenciaga. example of: clothes designer, couturier, designer, fashion designer. someone who designs clothing.

What does the Balenciaga logo mean? ›

The emblem demonstrates an unusual approach to creating fashionable looks. The Balenciaga logo breaks all stereotypes about what beauty and style look like. The elements allude to the connection between past and future from which the house collections are born.

Who owns Balenciaga now? ›

What celebrities are boycotting Balenciaga? ›

Some of the celebrities that fans are demanding speak out against Balenciaga for their problematic advertisem*nts portraying kids carrying teddy bears clothed in bondage-style harnesses include Bella Hadid and Kim Kardashian. In response to criticism, the high-end fashion label dropped the divisive campaign on Tuesday.

Has Balenciaga lost followers? ›

Balenciaga has deactivated its Twitter account, losing one million followers should it be permanently deleted. The Paris-based luxury house did not explain its exit from the troubled social media channel, but the platform's woes under new owner Elon Musk are thought to be the reason.

Why Balenciaga is too expensive? ›

Due to the impressive historical namesake, innovations with trends, quality craftsmanship, mainstay fashion offerings, status, and continued relevance in the fashion industry, Balenciaga can maintain high price points. Despite being expensive, there are ways to save and make money with Balenciaga bags.

What did Balenciaga do against children? ›

The campaigns

One of the ads showed kids posing with teddy bear-shaped bags. The problem was that the bears were wearing bondage outfits. One of the teddy bears had studs on it, while the other in fishnets and leather belts had “bruised-like” eyes with a chain locked on its neck.

Does Balenciaga have a bad reputation? ›

Balenciaga was accused of sexualizing children in two controversial ad campaigns — and the backlash has been swift. Here's everything to know. This article was originally published on November 23, 2022 and has been updated. Below, FASHION outlines the developments that have taken place since the initial backlash.

What did Balenciaga apologize for? ›

Balenciaga's creative director apologizes for 'wrong artistic choice of concept' The luxury fashion company was criticized over an advertising campaign that featured young children posing with "bondage" teddy bears.

What is Balenciaga accused of promoting? ›

Balenciaga Accused of Promoting Child Sexual Abuse in Controversial Ad Campaigns. On November 3, 2022 Balenciaga released a series of pictures for their Baleciaga x Adidas Spring 2023 campaign.

What is Balenciaga brand slogan? ›

Live to Love” is the tagline that concludes Balenciaga's Fall 20 collection campaign, filmed in Berlin early January. The video is made up of heartwarming vignettes directed by Maurus vom Scheidt, who is known primarily for his commercial work with international non-fashion brands.

What did Kim Kardashian say about Balenciaga campaign? ›

"And then as soon as I saw what everyone was seeing on the Internet and the reality of the situation, I completely spoke out and gave my - my thoughts on child p*rn and completely denounced it. But because I didn't say 'F--- Balenciaga, that's it. ' People got mad at that."

Did Balenciaga drop their lawsuit? ›

Balenciaga drops lawsuit as the bondage bear scandal continues: the fashion house retracted its attack on the company behind the shocking teddy ads, as creative director Demna apologises on Instagram.

What happened adidas Balenciaga? ›

Last month, Balenciaga received backlash for its holiday photo campaign that featured images of children holding teddy bears and dressed in what appeared to be bondage gear. The photo set also included a Supreme Court opinion in a child p*rnography case. The fashion label has since issued an apology for the ad.

Who dropped Balenciaga? ›

Kanye West dropped by Balenciaga

“Balenciaga has no longer any relationship nor any plans for future projects related to this artist,” Kering, Balenciaga's parent company, said in a statement to WWD. Kering did not respond to CNN Business' requests for comment.

Who quit Balenciaga? ›

Balenciaga seems to be cutting problematic people out of its life. One month after the luxury fashion house became the first company to drop its association with Ye, Balenciaga has now quit Elon Musk.

What is the latest scandal with Balenciaga? ›

More On: balenciaga

The fashion house came under fire at the end of 2022 for two disturbing ad campaigns. One featured young children holding teddy bears in bondage gear — while another showed a bag on a desk strewn with legal documents from a Supreme Court case on child p*rnography.

Are Balenciaga being investigated? ›

Luxury fashion house Balenciaga is suing the production company behind its Spring 2023 ad campaign after paperwork about a Supreme Court ruling on child p*rnography was identified in one of the images.

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