Valentino Beauty makes a bold entrance into cosmetics (2024)

There is an evident synergy between Valentino beauty and Valentino fashion. While that statement may seem like a given, the truth is that the economic potential ofcosmeticsandperfumeresults in many fashion brandslaunching beauty lines with commercialism, rather than craft, in mind.

That's not the case with Valentino's cosmetics, which havebeen created under the auspices of the brand's creative director Pierpaolo Piccioli. Since assuming the entire creative mantle of Valentino in 2016, includingmenswear, womenswear, and couture, Piccioli has proven that his vision for the brand is nothing if not comprehensive.

Valentino Beauty makes a bold entrance into cosmetics (1)

(Image credit: Valentino)

‘Beauty and fashion are in a constant and symbiotic evolution,' says Piccioli. ‘The work we are doing in Valentino is guided by the values we trust in, we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature.'

Indeed, Valentino's inclusive ethos is as key to its beauty line as it is to its fashion. The collection features 40 foundation shades, developed through extensive research on the skin tones of 5000 women in eight countries across every continent. It's an ultra-light, semi-matte cream that is specially formulated for each shade to ensure there is never an ashy residue.

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(Image credit: Valentino)

The collection's lipstick range is equally voluminous, with 50 different shades ranging from reds, pinks, and plums, to modern nudes made to suit a variety of skin tones, a consideration that is unfortunately not always the case in cosmetic lines. The range even includes vibrant oranges and rich corals, and an edgy purple and blue.

Piccioli's collections have always evidenced an extraordinary mastery of colour, and the same is true for Valentino beauty. There are peridot greens, deep blues, acidic yellows, bubblegum pinks, and more to experiment and play with.

(Image credit: Valentino)

The entire collection includes thefoundations and lipsticks; as well as eyeshadows, blushes, eyeliners, a brow trio and even glitter.It's an extensive and exuberant makeup range, making it well-suited to the growing trend for anti-perfectionist, self-expressionistic beauty we're seeing today.

As Piccioli puts it, ‘beauty is directly connected to the intensity of our feelings, the more we love, the more we are connected to our true self, the more it shows and glows on the outside. Valentino beauty is for the dreamers.'

INFORMATION

selfridges.com

As an enthusiast and expert in the intersection of fashion and beauty, I've closely followed the dynamic relationship between Valentino beauty and Valentino fashion. My knowledge is grounded in a comprehensive understanding of the industry, including the economic dynamics, creative processes, and the strategic decisions that fashion houses make when venturing into cosmetics.

The evidence of the seamless synergy between Valentino beauty and fashion is compelling. The creative force behind both realms, Pierpaolo Piccioli, has been at the helm of Valentino since 2016, overseeing not only menswear, womenswear, and couture but also guiding the brand's foray into cosmetics. This comprehensive approach to creative direction showcases Piccioli's visionary stance for the brand.

Valentino's distinctive approach sets it apart from other fashion brands entering the beauty market primarily for commercial reasons. The emphasis on craftsmanship and artistry is evident in the cosmetics line, a stark contrast to the trend of launching beauty products solely for commercial gains.

Piccioli's philosophy emphasizes the symbiotic evolution of beauty and fashion, moving from exclusivity to inclusivity and transitioning from a two-dimensional vision of beauty to a three-dimensional one. This evolution considers emotions, dreams, and individuality as pivotal elements in both fashion and beauty.

Valentino's inclusive ethos extends to its beauty line, particularly evident in the extensive foundation collection. Developed after thorough research on the skin tones of 5000 women across eight countries, the collection boasts 40 foundation shades. The formulation ensures an ultra-light, semi-matte cream tailored for each shade, avoiding any ashy residue.

The lipstick range is equally impressive, featuring 50 shades designed to suit various skin tones. This inclusivity is a distinctive characteristic, addressing a gap often found in cosmetic lines. The collection goes beyond traditional colors, incorporating vibrant oranges, rich corals, edgy purples, and blues.

Piccioli's mastery of color, evident in Valentino fashion collections, is mirrored in the beauty line. The makeup range includes eyeshadows, blushes, eyeliners, a brow trio, and even glitter, showcasing an extensive and exuberant selection. This aligns with the current trend favoring anti-perfectionist, self-expressionistic beauty.

The connection between beauty and emotion is a central theme for Piccioli, who expresses that "beauty is directly connected to the intensity of our feelings." Valentino beauty, according to Piccioli, is designed for dreamers, aligning with a broader trend in beauty that emphasizes authenticity and self-expression.

In conclusion, the evidence of Valentino's commitment to a comprehensive, artistic, and inclusive approach to beauty is apparent in the details of its cosmetics line. The extensive range and thoughtful considerations in shade diversity showcase a brand that understands and embraces the evolving landscape of beauty.

For those interested in exploring Valentino beauty, the collection is available at selfridges.com, offering a platform to experience firsthand the visionary intersection of fashion and beauty curated by Pierpaolo Piccioli.

Valentino Beauty makes a bold entrance into cosmetics (2024)
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