You've probably being hearing a lot of Lala Kent for her fierce loyalty to Ariana Madix amid the great Scandoval (I'm all for women supporting women!). However, Lala has had quite the last few years herself.
The 32-year-old Vanderpump Rules star was first introduced to fans in 2014, and has since created a name for herself—on and off the show. From the end of her engagement with Randall Emmett in 2021, to writing a book, to launching a successful beauty brand, Lala is kind of the ultimate girl boss.
When she's not stirring the pot in the VPR confessional, Lala keeps busy loading up her wallet. Here's everything to know about the star's net worth, and how she earns it.
She obviously earns a lot from her main gig.
You know Lala from VPR, but do you know how much she earns? According to the Hollywood Reporter, the Vanderpump Rules cast at one point earned around $10,000 per episode. In 2017 (right around when Lala became a full cast member), negotiations brought the total to at least $25,000. That means Lala brought in at least $425,000 just for VPR during Season 9, which had 17 episodes.
She wrote a book.
ICYDK, Lala released a memoir in 2021 called Give Them Lala. The title went on to be a National Best Seller. At around $18 each, it's likely Lala makes a decent income from the book sales.
She has a podcast.
If you don't already listen to the Give Them Lala podcast, you should def start. Lala launched her pod in 2020 (at the time, with Randall), and now regularly produces episodes. It's not totally clear how much Lala makes from her show, but she probably rakes in at least a few thousand dollars every episode, according to estimates by Wired Clip.
She has a few brands.
Lala basically has passive income down to a science. In addition to her role on VPR, the reality star owns her own beauty brand, Give Them Lala Beauty. (FYI: celebs have beauty brands because they can make a lot of cash from them). And since it launched in 2017 Give Them Lala has also expanded to skincare and even baby clothes, per Page Six. Plus, Lala also sells merchandise (do you own a Send It To Darrell hoodie?).
In addition to her own brands, Lala doesn't shy away from endorsem*nt deals, either. The reality star has made Instagram posts for all kinds of companies, from SkinTight Aesthetics to Bellesa. Lala also reportedly just penned a five-figure deal with fashion brand PrettyLittleThing, per The Daily Mail, so her income is about to really take off.
It's not clear exactly how much cash Lala gets from these hustles, but most celebs with a following like Lala's can earn over $100,000 per post, according to L'Officiel. As for her own brands, Lala seems pretty actively invested, meaning her share of profits is probably pretty high.
She owns property.
The VPR star previously lived in a home with her ex, Randall Emmett, which was listed for a whopping $6.3 million in 2022, per PEOPLE. Following the couple's split, Lala lived in an apartment for while, but officially purchased a house of her own in March 2023.
Lala's favorite part of her new space is that it's just hers (and, of course, her daughter Ocean's). "That’s what I think I love most about it. It’s very calm. I’m all about energy,” she told Bravo.
The Palm Springs mansion is 2,314 square feet, and was built in 2014. Lala spent $1.35 million on the turn-key property (meaning she not only scored the house, but the furniture, too!) The purchase also makes her next door neighbors to her fellow VPR star Scheana Shay, per Dirt.
Her net worth is reportedly $2 million.
Yup, it's no question that Lala's got bank. The VPR star's net worth is around $2 million, according to Celebrity Net Worth. It looks like starting some drama from time to time can, in fact, pay off.
Olivia Evans
News Editorial Assistant
Olivia Evans (she/her) is an editorial assistant at Women’s Health. Her work has previously appeared in The Cut and Teen Vogue. She loves covering topics where culture and wellness intersect. In her free time, she enjoys cooking, running, and watching rom-coms.
