Versace to open 300 stores by 2022, with added focus on Asia (2024)

Versace, housed by Capri Holdings after the US$2.12 billion acquisition last year, will be opening 300 stores by 2022. During an investor day presentation, John Idol, CEO at Capri Holdings said after buying in Versace, the company aims to be consistent with its luxury competitors and increase its global retail footprint, with slightly more stores in the Asia region.In addition, the company also will be banking heavily on enhancing the iconic brand’s marketing. According to Idol, more will be spent on marketing for Versace, from campaigns to how the brand can drive consumers to its site. Versace’s CEO Jonathan Akeroyd added during the presentation that the marketing team at Versace is restructuring its strategy.“Marketing and advertising took an old school execution previously, driven by fashion shows, advertising campaigns and top photography talents,” he added. Versace will now be taking a 360 marketing approach, first with its fashion shows and campaigns, while pushing towards product placements and in-store executions by the end of 2019. This will see a new organisational approach to marketing, in a bid to align customer touch-points for brand moments and product pushes.The growth initiatives for Versace also include capitalising on menswear and relaunching the men’s underwear business, while banking on signature house codes and logo each season for stronger brand value. Akeroyd highlighted that the brand will be elevating “brand codes” such as the Medusa and gold barocco prints that Versace is well-known for. The team at Versace aims to bring out the brand codes to create a contemporary look for all its products.This comes following the company’s strategy to accelerate eCommerce and omni-channel development. Capri Holdings’ Idol said while the brand is “very far behind” in the eCommerce side of business, it aims to have a platform to leverage by next year. Capri Holdings also house Jimmy Choo and Michael Kors. Both brands will also be expanding and increasing retail footprints globally. Similarly to Versace’s initiatives, the other two luxury brands will be leveraging eCommerce and omni-channel development to ultimately reach US$8 billion revenue target.Marketing has reached out to Versace for more information on its Asia and menswear initiatives.News of the Versace’s acquisition sparked backlash from consumers last year, who have urged the brand not to sell to Michael Kors, now known as Capri Holdings. Comments were also left on Donatella Versace’s Instagram posts telling her not to sell the brand. Donatella Versace is currently the chief designer of Versace Group, and sister of its founder.According to Capri Holdings, the name is inspired by the island in Italy’s Bay of Naples which is recognised as an iconic, glamorous and luxury destination. The island’s three rock formation, formed over 200 million years ago, symbolises the “timeless heritage and strong foundation” that is at the core of each of the three founder-led brands in Capri Holdings.

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Follow

Versace to open 300 stores by 2022, with added focus on Asia (2024)

FAQs

Versace to open 300 stores by 2022, with added focus on Asia? ›

The brand now plans to increase the number of global stores to 300 by the year 2022, and yet again the focus is on Asia. The brand has made it clear that it will be investing a lot on its marketing as it now plans to go beyond its apparel products and focus on accessories as well.

What are the future plans for Versace? ›

Versace will debut a new pattern for clothes, handbags and other products next month that executives believe can singlehandedly rejuvenate the Capri Holdings Ltd. -owned label as the luxury market looks to recover from a pandemic-fueled decline.

Does Michael Kors own Versace? ›

After rumors of the acquisition, Michael Kors Holdings officially confirmed its purchase of Versace for $2.12 billion. In its acquisition of the brand, Michael Kors Holdings will now officially be named Capri Holdings.

Who currently owns Versace? ›

Capri Holdings

How much did Donatella sell Versace for? ›

WWD talked to the designer Tuesday, just after Michael Kors Holdings agreed to buy Versace for $2.1 billion.

Who is the face of Versace 2023? ›

EXCLUSIVE: Emily Ratajkowski Leads the Versace Pack in Vibrant Pops of Purple for New Spring 2023 Campaign Celebrating Powerful Silhouettes. The brand's new campaign was shot by fashion photography duo Mert & Marcus.

Who will take over Versace after Donatella? ›

Donatella Versace
Succeeded byJorge Saud
Chief executive officer of Versace
In office 1997–2004 Serving with Santo Versace and Jorge Saud
PresidentSanto Versace
24 more rows

Who is the richest Versace? ›

Today, Gianni Versace's niece Allegra, 31, remains the largest shareholder of the company after she inherited 50 percent of her uncle's empire on her 18th birthday. Other notable shareholders include Versace's brother, Santo, 73, and his sister, Donatella.

Who owns most of Versace? ›

Blackstone owns 20 percent of the company; while the Versace family remains at its heart, with Ms. Allegra Versace Beck, Ms. Donatella Versace and Mr. Santo Versace all playing important roles in the company.

Who wears Versace? ›

“We see Gen X and older Millennials—who grew up with Versace on icons of the time, from '90s supermodels to J. Lo at the 2000 Grammys—hunting for vintage Versace,” she says. “At the same time, we have Gen Z and younger Millennials, who've been exposed to Versace through current celebrities like Bella Hadid and Lizzo.”

Who is the face of Versace? ›

Anne Hathaway talks with Derek Blasberg and Chloe Fineman about becoming the face of Versace and working with the inimitable Donatella on her stunning Met Gala dress.

What does Versace mean? ›

Definitions of Versace. Italian fashion designer (1946-1997) synonyms: Gianni Versace. example of: clothes designer, couturier, designer, fashion designer. someone who designs clothing.

Who has more money Versace or Gucci? ›

Gucci Has A Higher Net Worth Than Versace

For example, Gucci has a value of more than $7 billion in 2017, and its net worth is increasing continuously. On the other hand, Versace, which is currently managed by Donatella Versace, the sister of Gianni Versace, has a total value of around $1.7 billion.

Is Versace still profitable? ›

In 2020, the net income was a loss of $8 million. The net income turned positive in 2021, reaching $21 million. In 2022, Versace's net income increased significantly to $185 million.

Who is the richest designer? ›

15 Richest Fashion Designers In The World [2023]
  • #15 Tommy Hilfiger – $450 Million. ...
  • #14 Roberto Cavalli – $500 Million. ...
  • #13 Vera Wang – $650 Million. ...
  • #4 Miuccia Prada – $4.2 Billion. ...
  • #2 Giorgio Armani – $6.6 Billion. ...
  • #1 Ralph Lauren – $6.8 Billion.
Mar 29, 2023

Who was Versace favorite model? ›

Versace invited some of her brother's favorite models, the ones who had been most associated with his glamazon ideal — Cindy Crawford, Claudia Schiffer, Helena Christensen, Naomi Campbell and Carla Bruni (or Carla Bruni-Sarkozy, as she is now) — to create a finale tableau for the show that mimicked a 1994 ad campaign ...

Who is the youngest face of Versace? ›

Cindy Crawford's 10-Year-Old Daughter Is the Face of Young Versace. Cindy Crawford's 10-year-old daughter, Kaia Gerber, has been tapped as the face of Young Versace, the label's new line for kids.

Who is the Versace male model? ›

The face of luxury fragrance Versace Eros, model Brian Shimansky has no problem channeling his inner Versace adonis for the Italian fashion house's Versace Eros …

What is the difference between Versace and Gianni Versace? ›

Gianni Versace S.r.l., usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The company produces upmarket Italian-made ready-to-wear and accessories, as well as haute couture pieces under the Atelier Versace brand.

Did Michael Kors take over Versace? ›

With the acquisition of Versace, we have now created one of the leading global fashion luxury groups in the world,” John Idol, Chairman and Chief Executive Officer of Michael Kors Holdings, said in a statement.

Who did Versace leave his fortune? ›

In his will, Versace left 50% of his fashion empire to his niece, Allegra Versace. She and her younger brother, Daniel, inherited Versace's rare artwork collection. Allegra inherited her stake, worth approximately $500 million, when she turned 18 in 2004.

How can you tell fake Versace? ›

To make sure that you can easily verify the authenticity of Versace items we have developed an online authentication system. You may authenticate each item you have purchased through its product label by tapping the NFC tag with your phone.

Are there fake Versace? ›

A popular brand, Versace has a great reputation for producing quality products. However, there are some counterfeit versions of Versace sunglasses that are difficult to distinguish. To determine if your Versace sunglasses are real, you need to look for a serial number on the lens.

Does Versace hold its value? ›

The startup found that Chanel, Christian Louboutin, and Hermès hold their value the longest. Tod's and Versace lose their value the fastest. Perhaps more surprising is which brands carry the highest and lowest resale value.

How much does Versace CEO make? ›

He'll replace Marco Gobbetti, who is leaving to run Salvatore Ferragamo SpA. Akeroyd would earn an annual salary of 1.1 million pounds ($1.5 million) plus bonuses, and would be granted cash and share payments worth about 6 million pounds for incentives he forfeits at Versace, Burberry said.

Who is richest man in the world? ›

Who is the richest man in the world? As of May 1, 2023, the richest man in the world is Bernard Arnault, the CEO and chairman of LVMH of France; he's worth nearly $237 billion. He moved into the number one spot after Elon Musk's fortune fell in late 2022 as shares of electric carmaker Tesla fell.

Does Beyonce have more money than Jay Z? ›

What is Beyonce's net worth? Beyoncé's net worth is $500 million, according to Celebrity Net Worth. Beyoncé is worth $800 million less than her husband, Jay-Z, who is worth $1.3 billion, according to Celebrity Net Worth.

Who is the brand ambassador of Versace? ›

Please help me i wanna be a brand...

Why is Versace so popular? ›

Popular for its high fashion designs and rich brand heritage, Versace Jeans Couture is a go-to label for those looking for a luxury but affordable handbag.

What is the Versace motto? ›

"Don't be into trends. Don't make fashion own you, but you decide what you are."

Did Michael Jackson wear Versace? ›

Gianni Versace designed Michael's iconic gold outfit on the HIStory Tour and the outfits that Michael and Paul McCartney wore in the “Say Say Say” video. What other designs did Versace create for Michael?

What celebrities are endorsed by Versace? ›

In the past, icons like Madonna, Elton John, Jennifer Lopez, and Lady Gaga have featured in Versace's seasonal imagery, and for fall/winter 2021, Dua Lipa joins the illustrious club. Photographed by Mert Alas and Marcus Piggott, Lipa embodies the luxury and audaciousness we've come to expect from the label.

Who is the girl model in Versace on the floor? ›

The video features several models, including Candice Swanepoel and Adrian Chabada, along with Versace herself. They lip-sync and dance in "extravagant clothes from the designer".

Who are the Versace girls? ›

Versace Golden Girls: Original supermodels Naomi Campbell, Cindy Crawford, Helena Christensen, Claudia Schiffer and Carla Bruni return to the catwalk.

Who is the blonde girl in Versace? ›

Actress Gina Gershon steps into the role of the very blond and very Italian Donatella, whose distinct voice and mannerisms Maya Rudolph spoofed during her time at Saturday Night Live.

Is Versace Made in China? ›

Almost all of Versace's products are made in Italy through every step of the production process.

Why is there a Medusa on Versace? ›

But why did Versace choose the Medusa? Wasn't she a monster? Quite simply, Versace chose the Gorgon from Greek mythology as his logo because she was a woman of such beguiling beauty that she captivated everyone around her. Once anyone looked at her, they could not turn away.

What's better Armani or Versace? ›

Armani's brand is ranked #362 in the list of Global Top 1000 Brands, as rated by customers of Armani. Their current valuation is $2.55B. Versace's brand is ranked #64 in the list of Global Top 100 Brands, as rated by customers of Versace.

Is Burberry higher than Versace? ›

However, Versace tends to be slightly more expensive than Burberry since its designs are typically more ornate and feature more branding elements.

What is the most overrated luxury brand? ›

Here's the 15 most overrated companies and brands heading into 2023.
  • Champion, by Hanesbrands Inc. (NYSE:HBI) ...
  • Starbucks Corporation (NASDAQ:SBUX) Trustpilot Rating: 2.4 (Poor) ...
  • Dunkin' Donuts. Trustpilot Rating: 2.3 (Poor) ...
  • Gucci. Trustpilot Rating: 2.1 (Poor) ...
  • Victoria's Secret & Co. ...
  • Prada. ...
  • Southwest Airlines Co. ...
  • Supreme.
Dec 18, 2022

How much is it to rent the Versace mansion in Miami? ›

Rates start at $749 per night.

What is the target market age for Versace? ›

Demographic Segmentation The Versace target consumer is a 25 to 44 year old woman.

Is Versace a franchise? ›

Stefano Versace Gelato franchise is built around their signature product - traditional Italian gelato. It is a delicious creation based on generations of unparalleled quality and craftsmanship.
...
Facts & Figures.
Liquid capital required$250,000
Investment$300,001 - $400,000
Franchise fee$25,000

Who is the richest man luxury? ›

The world's richest man Bernard Arnault has received a boost after his luxury goods company LVMH reported a 17% rise in global sales. The group, which owns brands including Moët, Hennessy and Louis Vuitton, recorded revenue of €21bn (£18.5bn) in the first quarter of 2023.

Who is the most powerful man in fashion? ›

Meet Edward Enninful, the most powerful man in fashion.

Do celebrities pay the designers? ›

If an actor has a deal with a brand or is an ambassador, they are often required to sport a designer's gowns on the red carpet per their contract. (These contracts are often worth millions and millions of dollars.) Jennifer Lawrence, the face of Dior, often wears the brand to the Oscars.

What are the goals of Versace? ›

What is Versace Mission Statement? Versace's mission statement is "Versace will pursue its sales goals on national and international markets through the offer of fashion, luxury and high quality products at competitive conditions and in compliance with laws designed to protect competition."

What are Versace brand goals? ›

A WINNING FORMULA FOR A MODERN GENERATION, THE VERSACE VALUES PROCLAIM VICTORY, CONSCIOUSNESS, UNITY, POSITIVITY, DIVERSITY, ADVENTURE AND INTEGRITY - IDEALS AT THE HEART OF VERSACE.

Is Versace doing well? ›

Compared to the first quarter of 2021, vintage Versace sales in the first quarter of 2022 have more than doubled, with the strongest demand for '90s and early 2000s Versace, up 206 percent year over year.

What is Versace Vision? ›

Vision Statement: “To make women and men feel beautiful and empowered, the House of Versace is an established fashion force that continues to inspire both trends and people.”

Who is versaces biggest competitors? ›

Versace competitors include TomboyX, canada goose, Gucci, louis vuittion and Armani. Versace ranks 2nd in CEO Score on Comparably vs its competitors.

Who is the target consumer of Versace? ›

Psychographic Segmentation Versace is a luxury brand, therefore the target consumer is a luxury woman with a high income or a high net worth.

Who is versaces target audience? ›

About Versace
Versace Overview
SegmentationUrban people with extremely high taste and an appeal for the most innovative and luxury products
Target MarketUrban upper class individuals
PositioningVersace is a brand having a luxury feel along with chic and sophisticated design along with modern aesthetics
6 more rows

Why is Versace so special? ›

Gianni Versace was a talented couturier; the way he created his designs was truly unique: he sculpted directly on mannequins giving much relevance to his pieces' forms. He added many details that had a personal meaning for him.

What is the slogan of Versace? ›

Best Gianni Versace quotes

Don't make fashion own you, but you decide what you are."

What is Versace most iconic product? ›

That famous “Jlo dress” at the 42nd Grammy Awards in 2000 is undoubtedly one of the most stunning pieces ever to be created.

Who is bigger Gucci or Versace? ›

Gucci Has A Higher Net Worth Than Versace

Both of these brands are successful worldwide, selling thousands of products in big fashion stores around the globe. However, we can see that there is a clear difference when it comes to the total net worth of each brand.

Which is better Armani or Versace? ›

Armani's brand is ranked #362 in the list of Global Top 1000 Brands, as rated by customers of Armani. Their current valuation is $2.55B. Versace's brand is ranked #64 in the list of Global Top 100 Brands, as rated by customers of Versace.

Is Versace losing value? ›

The startup found that Chanel, Christian Louboutin, and Hermès hold their value the longest. Tod's and Versace lose their value the fastest. Perhaps more surprising is which brands carry the highest and lowest resale value.

What is the meaning of Versace in English? ›

example of: clothes designer, couturier, designer, fashion designer. someone who designs clothing.

Do they make fake Versace glasses? ›

AUTHENTICITY. At Versace we take great pride in combining outstanding design with flawless manufacturing. This is how we ensure that our creations meet the top standard you expect from us, a unique quality that is unattainable by counterfeiters.

Who is the global ambassador of Versace? ›

ANNE HATHAWAY IS THE NEWEST GLOBAL AMBASSADOR FOR VERSACE!!

Top Articles
Latest Posts
Article information

Author: Annamae Dooley

Last Updated:

Views: 6695

Rating: 4.4 / 5 (45 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Annamae Dooley

Birthday: 2001-07-26

Address: 9687 Tambra Meadow, Bradleyhaven, TN 53219

Phone: +9316045904039

Job: Future Coordinator

Hobby: Archery, Couponing, Poi, Kite flying, Knitting, Rappelling, Baseball

Introduction: My name is Annamae Dooley, I am a witty, quaint, lovely, clever, rich, sparkling, powerful person who loves writing and wants to share my knowledge and understanding with you.