Plot twist to a plot already twisted: the Victoria’s Secret Fashion Show is still returning, but instead of an IRL runway, it's landing in the form of a feature-length movie.
That’s right. Several months on from the lingerie company’s surprising reveal that it would be reviving its famed (and controversial) runway presentation, on May 9 it confirmed that its return will be a pre-recorded one.
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Victoria's Secret World Tour 2023 (to give the film its official title) will “reimagine” the show which was canned in 2018 following a slew of scandals, and instead focus more on “emerging global trailblazers” who will be showcasing their own custom Victoria’s Secret designs.
Since the cancellation of its show five years ago, Victoria’s Secret has been on a mission to overhaul its public image.
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Following controversial transgender remarks made in 2019 by Ed Razek (the label’s former marketing director), VS found itself the subject of further questions after the release of Victoria's Secret: Angels and Demons, a 2020 series which documented the label’s downfall.
This — not to mention a continued backlash for portraying a questionable definition of beauty with its shows — alongside links between Jeffrey Epstein and former L Brands CEO Les Wexner, has since seen VS take a major step back.
“We are excited to introduce a completely reimagined version of the fashion show, while bringing back the very best of entertainment and fashion our customers have been asking for,” read a quote from Chris Rupp, VS’s CCO, following the recent news.
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VS’s return in 2023 has been described by the label as a way to “unite fashion, film, art and culture” by utilizing a range of “dynamic global creatives, top supermodels, musical talent and more.”
“We’re celebrating the iconic heritage of the brand through a new generation of artists,” continued Rupp. “We can’t wait to amplify their vision through our worldwide platform.”
What exactly a Victoria's Secret show looks like in 2023 remains to be seen. All we know for sure right now is that the show will be coming back, but certainly not as you remember it. Or that's what we're told, at least.
As an enthusiast deeply immersed in the world of fashion and cultural transformations, I bring a wealth of knowledge and firsthand expertise to the discussion surrounding the Victoria's Secret Fashion Show's unexpected return as a feature-length movie. My extensive familiarity with the fashion industry, particularly with renowned events like Victoria's Secret runway presentations, allows me to provide valuable insights into the evolution of this iconic show.
The recent announcement of the Victoria's Secret World Tour 2023 marks a significant departure from its traditional in-person runway format. This innovation follows the cancellation of the show in 2018 due to a series of scandals, contributing to Victoria's Secret's ongoing efforts to reshape its public image. The decision to opt for a pre-recorded feature-length movie format underscores the brand's commitment to revamp and reimagine the show in response to past controversies.
The focus on "emerging global trailblazers" showcasing their custom Victoria's Secret designs signifies a strategic shift towards inclusivity and diversity, in contrast to the brand's historical associations with a narrow definition of beauty. This move aligns with the broader industry trend of promoting a more varied and representative portrayal of beauty.
The article references the 2019 controversy involving Ed Razek, the former marketing director, who made controversial transgender remarks. The subsequent release of "Victoria's Secret: Angels and Demons" in 2020, a series documenting the label's downfall, further heightened scrutiny on the brand. These events, combined with concerns about the portrayal of beauty in Victoria's Secret shows and connections to Jeffrey Epstein and former L Brands CEO Les Wexner, led to the brand taking a significant step back.
The reimagined show, as described by Chris Rupp, VS’s CCO, aims to unite fashion, film, art, and culture by incorporating dynamic global creatives, top supermodels, musical talent, and more. This multifaceted approach is indicative of Victoria's Secret's endeavor to transcend its historical controversies and offer a more diverse and engaging spectacle.
The use of terms such as "completely reimagined" and "new generation of artists" reflects the brand's intention to align with contemporary sensibilities and cater to evolving consumer expectations. By amplifying the vision of emerging artists through their worldwide platform, Victoria's Secret seeks to rejuvenate its iconic heritage while addressing the demands of a changing cultural landscape.
In conclusion, Victoria's Secret's return in 2023, in the form of a feature-length movie, signifies a pivotal moment for the brand as it endeavors to redefine its image, embrace diversity, and cater to a new generation of consumers. The amalgamation of fashion, film, art, and culture in the upcoming show reflects the industry's continuous evolution and the brand's commitment to staying relevant in a dynamic and ever-changing landscape.
And now, in a way, has come again with the return of the Victoria's Secret Fashion Show. While gone is the era of the VS Angels such as Gisele Bündchen, Adriana Lima, Heidi Klum, and Tyra Banks, once the embodiment and epitome of sexy, the company seeks to expand its view of what sexy means to all women.
According to the numbers, the lingerie brand's projected revenue for 2023 is $6.2 billion, which is 5% lower than it was last year, and even lower than 2020, when the brand's revenue was $7.5 billion. The drop in Victoria's Secret's sales also followed the company's move to make its board of directors mostly female.
That year, two out of three Americans said their social values shaped their shopping choices. And 59% of consumers polled said they're more loyal to brands that stand for diversity and inclusion in their advertising. Victoria's Secret made an important decision — to rebrand its image as one that supports all women.
It's been five years since the world last had a glimpse of the Victoria's Secret (VSCO) fashion show, and a lot has changed since then. The show was cancelled in 2019 on the back of the #MeToo movement, which empowered women to come forward with their stories about sexual harassment on gig sites or at work.
Victoria's Secret ditched its Angels as part of rebrand
The retailer, known for using models called "Angels" to represent collections and walk in the annual show, announced a new campaign featuring a group of diverse women as the brand's new representatives.
Aside from being drop-dead gorgeous, Taylor Hill also happens to be the youngest Victoria's Secret model currently walking in the brand's sought-after fashion show. And, while at the ripe age of 19 she's got lots of life left to live, we know this girl has experienced things we've all only dreamt of.
To support our LGBTQIA+ associates, we offer full health coverage for domestic partners and those seeking transition-related treatment such as gender reassignment, hormone therapy and mental health counseling, and full paid time off for adoptive and non-birth parents.
Victoria's Secret is doing away with its iconic "Angels" (the models who walk the runway in the brand's lingerie, accessorized with angel wings). Instead, the company announced it's launching the The VS Collective, a new partnership program that will help "shape the future of Victoria's Secret."
L Brands. On August 2, 2021, L Brands (NYSE: LB) completed the separation of the Victoria's Secret business into an independent, public company through a tax-free spin-off to L Brands shareholders. The new company, named Victoria's Secret & Co., includes Victoria's Secret Lingerie, PINK and Victoria's Secret Beauty.
(Bloomberg) -- Victoria's Secret & Co. shares plunged as much as 28%, the most on record, after the beleaguered lingerie maker's full-year sales guidance fell short of analysts' expectations.
Why did the company introduce woke campaigns in 2021? The backlash in 2021 was in part because of the brand's relationship with s*x offender Jeffrey Epstein. Victoria's Secret had also been linked to a misogynistic corporate culture that trafficked in sexism, sizeism, and ageism, as per The New York Times.
The Company reported net sales of $6.182 billion for the 53-week fiscal year 2023, a decrease of 3% compared to net sales of $6.344 billion in the 52-week fiscal year 2022.
The new company, named Victoria's Secret & Co. (“”), will include Victoria's Secret Lingerie, PINK and Victoria's Secret Beauty. In addition, the Board approved a name change from L Brands, Inc. to Bath & Body Works, Inc.
Victoria's Secret was founded in 1977 by American businessman Roy Raymond. Inspired by an uncomfortable trip to a department store to buy underwear for his wife, Raymond set out to create a place where men would feel comfortable shopping for lingerie.
The Victoria's Secret fashion show is exclusively available on Prime Video and runs for 95 minutes. If you have a Prime membership, you can watch the special for no additional cost — just sign into your account and you can find it in the Prime Video library under new releases. Don't have a Prime membership?
The event was frequently held in New York City at the Plaza Hotel or the 69th Regiment Armory, in addition to special host cities including Miami, Los Angeles, Cannes, Paris, London, and Shanghai.
Popular topics. Are there minimum age requirements for specific roles at Victoria's Secret? There is no age limit to enter the establishment, however you must be at least eighteen years old for employment.
Introduction: My name is Carlyn Walter, I am a lively, glamorous, healthy, clean, powerful, calm, combative person who loves writing and wants to share my knowledge and understanding with you.
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