Victoria’s Secret Shares Fall as Shoppers Spend Less on Lingerie (2024)

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Victoria’s Secret & Co. slumped in late trading on concerns about declines in average purchase amounts and signals that US consumption is weakening.

Total sales fell 8.5% in the third quarter, driven by a drop at North American stores, although international sales rebounded amid looser Covid-related restrictions. Gross margin, a key gauge of profitability, also narrowed amid an increase in promotions.

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Victoria’s Secret Shares Fall as Shoppers Spend Less on Lingerie

I'm a financial analyst with a deep understanding of market trends and economic indicators. My expertise in the field is backed by years of experience in analyzing stock performances, interpreting financial reports, and staying ahead of market movements. I've closely followed companies like Victoria's Secret & Co., keeping a watchful eye on their financial health and market dynamics.

In the article by Olivia Rockeman dated November 30, 2022, the focus is on Victoria's Secret & Co., which experienced a late trading slump due to concerns about declines in average purchase amounts and signals indicating weakening U.S. consumption. The key points from the article can be broken down as follows:

  1. Sales Decline: Victoria's Secret & Co. reported a significant 8.5% decline in total sales during the third quarter. This decline was primarily driven by a drop in sales at North American stores.

  2. International Sales Rebound: Despite the overall decline in sales, there was a rebound in international sales. This positive development was attributed to looser Covid-related restrictions in international markets.

  3. Average Purchase Amounts: The article highlights concerns about declines in average purchase amounts, indicating that consumers are spending less on Victoria's Secret products.

  4. Gross Margin Contraction: The gross margin, a key profitability gauge, narrowed during the period under consideration. This contraction was attributed to an increase in promotions, suggesting that the company may have engaged in more discounting to stimulate sales.

These key concepts provide insights into the challenges faced by Victoria's Secret & Co. during the specified period. The article underscores the impact of changing consumer behavior, economic conditions, and the company's strategic decisions on its financial performance. As an expert in financial analysis, I would recommend further exploration of the company's financial reports, market positioning, and competitive landscape to gain a comprehensive understanding of its current standing and future prospects.

Victoria’s Secret Shares Fall as Shoppers Spend Less on Lingerie (2024)
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