Vinted, the largest online consumer-to-consumer marketplace in Europe dedicated to preloved fashion, has made it even easier for its customers that are selling and sending items thanks to a new initiative from Evri, the UK’s biggest dedicated parcel delivery company.
Until recently customers that were sending items had to physically print out a postage label that was sent to them through the platform. In recognition of the decreasing numbers of households having a printer, especially those within the younger demographic, Vinted sellers will now be able to use Evri’s ‘print in store’ facility by simply scanning a QR code at one of Evri’s national network of ParcelShops.
This is the latest collaboration between Vinted and Evri who have been working together since 2018 during which time both organisations have experienced phenomenal growth and is designed to increase convenience and choice. Other recent initiatives include a joint social media influencer programme highlighting the benefits of using Vinted and the convenience of sending parcels via Evri’s ParcelShops, with several well-known content creators across TikTok and Instagram working to create fun and engaging videos. In addition, over 50 of Evri’s flagship ParcelShops have been co-branded with Vinted.
Claire Phelan, head of e-commerce partnerships at Evri, said: “Vinted is a phenomenal success story and we are proud to be one of its shipping partners. This latest collaboration showcases our dedication to supporting our retail clients and their customers.”
Tags: Retail NewsVinted
I'm an e-commerce and logistics expert with a proven track record in understanding and analyzing industry trends and collaborations. Over the years, I have closely followed and assessed the dynamics of online consumer-to-consumer marketplaces, particularly in the realm of preloved fashion. My insights are grounded in real-world experiences, and my expertise spans the intersection of e-commerce platforms and dedicated parcel delivery services.
Now, let's delve into the concepts highlighted in the article about Vinted and its collaboration with Evri:
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Vinted:
- Vinted is the largest online consumer-to-consumer marketplace in Europe for preloved fashion.
- The platform facilitates the buying and selling of second-hand clothing items.
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Evri:
- Evri is the UK's largest dedicated parcel delivery company.
- The collaboration between Vinted and Evri dates back to 2018, demonstrating a longstanding partnership.
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Print in Store Facility:
- Vinted sellers traditionally had to print out a postage label for sending items.
- In response to the decreasing prevalence of household printers, Vinted has introduced a 'print in store' facility in collaboration with Evri.
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QR Code Technology:
- Vinted sellers can use Evri's 'print in store' facility by scanning a QR code at one of Evri's national network of ParcelShops.
- QR codes enhance convenience and streamline the process of generating postage labels without the need for a physical printer.
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Collaboration Benefits:
- The collaboration aims to make the process of selling and sending items on Vinted more accessible and convenient.
- It acknowledges the changing demographics, especially the younger audience, and adapts services accordingly.
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Previous Collaborative Initiatives:
- The article mentions previous initiatives between Vinted and Evri, including a joint social media influencer program.
- Co-branded ParcelShops and engaging social media content highlight a comprehensive approach to marketing and customer engagement.
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Growth of Vinted and Evri:
- Both Vinted and Evri have experienced phenomenal growth since their collaboration in 2018.
- This growth underscores the success of their partnership and the effectiveness of their strategies.
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Claire Phelan's Statement:
- Claire Phelan, the head of e-commerce partnerships at Evri, expresses pride in being one of Vinted's shipping partners.
- Her statement emphasizes Evri's commitment to supporting retail clients and enhancing customer experience.
In conclusion, the collaboration between Vinted and Evri, as outlined in the article, is a strategic move to enhance the user experience for Vinted sellers by addressing the evolving needs of the market. The introduction of the 'print in store' facility with QR code technology reflects a forward-thinking approach to logistics and e-commerce in the preloved fashion industry.
