Vogue is the Top Selling Fashion Magazine (2024)

Vogue is the Top Selling Fashion Magazine (1)

It looks like print isn’t dead — not totally.

Magazines haven’t been flying off newsstands as of late, but Vogue is the exception — thanks to the March issue (which featured Lady Gaga). That particular issue boosted sales more than 100,000 copies from the previous year and, overall, the sales of the mag are up 12.7 percent from last year

Sounds pretty good.

Want to know how some of your other fave fashion mags are doing? Check out the stats below:

Marie Claire – down 21.5 percent; average sales of 198,752.
Glamour – down 17.5 percent; average sales of 453,707 copies.
Harper’s Bazaar – down 14.3 percent; average sales of 137,117 copies.
People StyleWatch – down 11.8 percent
W – down 11.8 percent
Elle – down 9 percent; average sales of 250,056 copies.
Lucky – down 9 percent; average sales of 150,271 copies.
InStyle – down 8 percent; average sales of 570,272 copies.
Vogue – up 12.7 percent; average sales of 360,400 copies.

What are your thoughts on magazine sales? What magazines do you buy every month?

[Sources: WWD, The Cut]

Vogue is the Top Selling Fashion Magazine (2024)

FAQs

What fashion magazine sells the most? ›

Vogue. This is arguably the most famous fashion magazine in the world – it tops all charts.

Why is Vogue so popular? ›

One of the world's most prominent fashion magazines, it has heavily influenced the development of the fashion magazine industry and continues to shape modern fashion trends. It also was the professional home to some of the world's fashion titans.

What are the Big 4 fashion magazines? ›

The Big Four, sometimes referred to as The Big 4, is the name given in fashion to the four most notable Vogue covers; American Vogue, British Vogue, Vogue France and Vogue Italia.

What is better than Vogue? ›

Explore our full collection of Fashion magazines here!
  • Harper's Bazaar. 4.6 stars - 34 reviews. Cover price: ...
  • Top Rated. Vogue. ...
  • Elle. 4.1 stars - 38 reviews. ...
  • Best Seller. Cosmopolitan. ...
  • GQ. 3.9 stars - 29 reviews. ...
  • Esquire. 4.3 stars - 59 reviews. ...
  • Vanity Fair. 4.5 stars - 70 reviews. ...
  • Girls' Life Magazine. 4.4 stars - 38 reviews.
Jan 28, 2022

What is Vogue magazine known for? ›

Vogue (stylized in all caps) is an American monthly fashion and lifestyle magazine that covers various topics, including haute couture fashion, beauty, culture, living, and runway.

Which magazine is better Vogue or Elle? ›

Vogue is very high-end and pitches its articles to a somehow older type of an audience, while Elle is accessible to a wider range of people. Of course, if you are a true fashionista, or at least an aspiring one, you will buy Vogue, even if you will only have it on the coffee table.

Is Cosmopolitan better than Vogue? ›

The difference in their audiences is that the audience of Vogue is older then of Cosmopolitan. Vogue is a higher level, a next stage after Cosmopolitan. Cosmopolitan has to find new readers for these kinds of lifestyle magazines.

Have more issues than Vogue? ›

More issues than Vogue is a phrase that means the person has a lot of problems. The saying comes from Vogue, a popular fashion magazine. Since Vogue is so popular, there have been many issues published over the years. So if a person has more problems than Vogue has issues, you should run in the other direction.

How long was Vogue number 1? ›

The song also reached number one on the Hot Dance Club Play chart, remaining there for two weeks. On June 28, 1990, "Vogue" was certified double platinum by the Recording Industry Association of America (RIAA) for sales of two million copies of the physical single across the United States.

Which issue of Vogue is most important? ›

(The September Vogue is traditionally the biggest, most important issue of the year.)

Who has been on Vogue magazine the most? ›

Cindy Crawford graced the cover no fewer than 18 times in her career, for example, and Claudia Schiffer is close behind her with 16 covers under her belt. And the most repeated Vogue cover girl of all time? The inimitable Lauren Hutton, with a whopping 26. See who else dominated the newsstand after the jump.

How many people are subscribed to Vogue? ›

With 11.1 million monthly readers of its print product – and 52.7 million social media followers online – Vogue is more than just a magazine, it is an iconic trendsetter and influencer.

Are fashion magazines dying out? ›

According to the Alliance for Audited Media, which tracks the performance of such publications, Vogue, Cosmopolitan, Harper's Bazaar, Vanity Fair, Elle and InStyle all saw readers of their print magazine or online magazine editions decline to varying degrees in 2021, compared to 2020.

Which is the top magazine for fashion followers? ›

Top 10 Fashion Magazines in India for 2020
  • Vogue Magazine. Vogue India Magazine is an Indian edition of Vogue and the world's top best fashion magazine for women. ...
  • Elle Magazine. ...
  • Harper's Bazaar Magazine. ...
  • Femina Magazine. ...
  • Woman's Era Magazine. ...
  • GQ Magazine. ...
  • Man's World Magazine. ...
  • Cosmopolitan Magazine.

Which Big 4 is hardest to get into? ›

EY and PwC are harder to estimate. EY is the second biggest of the Big Four in terms of headcount, which lends credence to this claim in 2019 that their acceptance rate was approximately 3.5%, based on 69,000 global hires from 2,000,000 global applicants.

What is the oldest fashion magazine? ›

Harper's Bazaar: The First Fashion Magazine

This extremely early date is somewhat astonishing, as is the personality of its founder, Mary Louise Booth. This feminist before her time wanted to provide women with a magazine keeping them up to date with fashion, society, literature and the arts.

What are the three styles of Vogue? ›

Styles. There are currently three distinct styles of vogue: Old Way (pre-1990); New Way (post-1990); and Vogue Fem (circa 1995).

Which magazine is known as the Bible of fashion? ›

The newspaper of record for the clothing industry, WWD has been called 'the Wall Street Journal of the fashion world' and 'the Bible of fashion.

Who owns Vogue now? ›

With a footprint of more than 1 billion consumers in 32 markets through print, digital, video and social platforms, Condé Nast is home to some of the world's most iconic brands, including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD) and Condé Nast Traveler.

How many magazines does Vogue sell a year? ›

InStyle – down 8 percent; average sales of 570,272 copies. Vogue – up 12.7 percent; average sales of 360,400 copies.

What age group is Vogue magazine aimed at? ›

vogue.com Audience Demographics

vogue.com's audience is 33.58% male and 66.42% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

What is the most popular magazine brand? ›

Ranking the Top 80 Magazine Brands based on Digital Competence
RankMagazine
1Wired
2The New Yorker
3Entertainment Weekly
3Glamour
9 more rows
Aug 14, 2012

Which fashion magazine has the best photography? ›

Vogue, Vanity Fair, Elle, Harper's Bazaar, and other high-end fashion magazines are the perfect galleries that exhibit the finest of fashion photography.

What makes Vogue different? ›

Vogue sets itself apart through authentic research and great journalistic practices. Moreover, they add more creativity to make their covers eye-catching that can grab the attention of any person from any background. Their intensive research picks up on the “in vogue” subjects and tries to set up new benchmarks.

What age is Cosmopolitan aimed at? ›

The largest demographic for Cosmopolitan is women aged 18-34 years.

Who is the cosmopolitan aimed at? ›

Cosmopolitan is one of the best-selling magazines and is directed mainly towards a female audience. Jessica Pels is the magazine's current editor-in-chief. Formerly titled The Cosmopolitan and often referred to as Cosmo, throughout the years, Cosmopolitan has adapted its style and content.

Is Vogue making money? ›

Publisher of Vogue, Vanity Fair and the New Yorker generated nearly $2 billion in revenue last year.

Is UK or US Vogue better? ›

It is deemed to be more commercial than other editions of Vogue. British Vogue is the most profitable British magazine as well as the most profitable edition of Vogue besides the US and China editions.

Who is the most well known Vogue editor? ›

Anna Wintour, in full Dame Anna Wintour, (born November 3, 1949, London, England), British editor who, as the longtime editor in chief (1988– ) of American Vogue magazine, became one of the most powerful figures in fashion.

What was in Vogue biggest hit? ›

1. Hold On. “Hold On” is a hit song by the American R&B vocal group En Vogue, released in 1990.

How many times a year does Vogue come out? ›

Vogue Magazine is published 12 times a year and your first issue will arrive between 6 - 8 weeks of order receipt. Thereafter, you should receive each issue a week prior to the cover date (for example, your May issue will arrive the last week in April).

How many pages did the largest Vogue magazine have? ›

Our Biggest Issue Ever," a coverline screamed. "840 Pages of Fearless Fashion.") That's the issue that was immortalized in the 2009 R. J. Cutler documentary The September Issue.

What is the most sold Vogue cover? ›

Meghan Markle's British Vogue issue the fastest selling in 103-year history of the magazine, plus other notable covers.

What is the most famous Vogue cover? ›

Top 10 Vogue Covers of All Time
  • 4 Lady Gaga, March 2011.
  • 5 Nicole Kidman, May 2004. ...
  • 6 Gisele Bundchen and Robbie Williams, October 2000. ...
  • 7 Model Cover for 100th Anniversary, April 1992. ...
  • 8 Diana, Princess of Wales, August 1981.
  • 9 Helmut Berger and Marisa Berenson, July 1970. ...
  • 10 Eyes of The Model, April 1954. ...
May 12, 2014

Why is September the biggest issue of Vogue? ›

The term refers to the September Issue published by all fashion magazines, which coincides with the fashion week in New York, Milan, Paris, and London, in which the most relevant collections of designers are presented. In these, the most important stores begin to exhibit the autumn-winter collections.

Who is the oldest woman on Vogue magazine? ›

Well, their April issue is out now and the magazine has revealed that their cover star is Apo Whang-Od, 106-year-old tattoo artist from the Philippines, who now has the distinction of being the oldest person ever to appear on the front of Vogue.

Who is the oldest woman on Vogue? ›

An Indigenous tattooist in the Philippines credited with helping to keep alive a form of the art known as batok has become the oldest Vogue cover star after appearing in the Philippine edition of the magazine at the age of 106.

How many Vogue covers does Kim Kardashian have? ›

Don't get me wrong, I would have been extremely honored and beyond excited to get this Vogue cover … But I'm happy to give it up to my sister." The March 2022 issue marked Kim's third time being a cover star for the fashion magazine.

How much does Vogue make a year? ›

Vogue revenue is $6.5M annually. After extensive research and analysis, Zippia's data science team found the following key financial metrics. Vogue has 125 employees, and the revenue per employee ratio is $52,000. Vogue peak revenue was $6.5M in 2022.

Why is it called Vogue? ›

Named after the famous fashion magazine, vogue took from the poses in high fashion and ancient Egyptian art, adding exaggerated hand gestures to tell a story and imitate various gender performances in categorized drag genres.

How does Vogue magazine make money? ›

Vogue is funded by advertising this is because big labels will pay allot of money to have their advert in the magazine because it is very popular. By advertising in the magazine it gets the brands publicity. To advertise in vogue it costs allot of money. This may be why the magazine is funded by advertising.

Is Vogue the biggest magazine in the world? ›

Vogue. This is arguably the most famous fashion magazine in the world – it tops all charts. Vogue was first published in 1892 as a weekly newspaper that slowly turned into a fashion magazine.

Who made Vogue popular? ›

Everything started in 1909 when Condé Montrose Nast, an American publisher, entrepreneur and business magnate and founder of Condè Nast, purchased Vogue and gradually grew the publication.

What is the world's largest fashion magazine? ›

As the world's largest fashion magazine and media brand, ELLE inspires women to explore and celebrate style in all aspects of their lives. Learn more about advertising opportunities.

Who is America's biggest magazine seller? ›

1. The magazine with the highest circulation in 2022 was AARP The Magazine, featuring an impressive circulation of more than 22,750,000 and a reach of over 37,500,000 people!

What fashion magazine is a competitor of Vogue? ›

vogue.com's top 5 competitors in March 2023 are: glamour.com, vanityfair.com, cosmopolitan.com, allure.com, and more.

What are high fashion magazines? ›

Vogue, Elle, Marie Claire, Harper's Bazaar, Vanity Fair are all fashion magazines.

What is the difference between Vogue and Cosmopolitan? ›

The ideology of Vogue is that the magazine is representing a sophisticated lifestyle. Very important is fashion, exclusivity, reaching a higher class and beauty. In Cosmopolitan the main aspects are that women have to be independent, out for fun, party, out to succeed at all costs, enjoy sex and to be successful.

Who reads magazines the most? ›

25-34-year-olds make up the largest proportion of magazine readers, followed by 18-24-year-olds and 35-44-year-olds. This provides an insight into which age group is most likely to read magazines, which can help publishers target their content and advertising to the most relevant age group.

What is the most circulated US magazine? ›

People magazine had the largest audience in the United States in the final quarter of 2022, with an average monthly reach of 82.07 million people.
...
CharacteristicAudience in millions
--
9 more rows
Mar 20, 2023

Who are the Big 3 magazine publishers? ›

Out of the big three publishers — Hearst Magazines, Condé Nast and Meredith Corp.

What org has the most read magazine in the US? ›

AARP has published its magazine for members since its founding in 1958.

Who reads Vogue magazine? ›

vogue.com Audience Demographics

Audience composition can reveal a site's current market share across various audiences. vogue.com's audience is 33.58% male and 66.42% female. The largest age group of visitors are 25 - 34 year olds (Desktop).

Which is bigger Vogue or Elle? ›

Still, Elle is known as the world's best selling fashion magazine, despite the staggering age difference between the two. Why does this happen? Vogue is very high-end and pitches its articles to a somehow older type of an audience, while Elle is accessible to a wider range of people.

Who are Vogue's biggest competitors? ›

vogue.com Top 7 competitors
  • harpersbazaar.com, with 20.5M visits, 85 authority score, 85.21% bounce rate.
  • instyle.com, with 12.8M visits, 78 authority score, 84.99% bounce rate.
  • whowhatwear.com, with 3.8M visits, 71 authority score, 64.77% bounce rate.
  • elle.com, with 38.9M visits, 89 authority score, 77.93% bounce rate.

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