Vogue Media Kit (2024)

Vogue has a large community of high spenders, accounting for over $18 billion in fashion expenditure within the United States alone.

Vogue has a predominantly female readership and is best suited for advertisers targeting affluent fashion and beauty enthusiasts.

Vogue: By the Numbers

Here are some stats you might want to know as you consider Vogue for advertising opportunities.

  • 100m+ global monthly readership on print and digital platforms
  • 7.6m+ Millenials reached
  • 245m+ average monthly video views
  • 2X more affluent millennial women
  • 167m+ followers on social media
  • 2.3X more women fashion influentials

Vogue Digital Advertising Opportunities

Vogue publishes content and engages its audience across multiple channels, including its website, social media, video-sharing platforms and more. This gives enterprises access to unique advertising opportunities.

Let’s take a look at the major ones.

  • Online Edition—Vogue attracts over 86.3 million unique readers on its website every month.
  • Photography—PhotoVogue is dedicated to connecting photographers and enthusiasts through contemporary photography and community festivals.
  • Social—The brand boasts over 167 million followers across major social media platforms.
  • Events—Vogue hosts over 100 physical and virtual events across multiple categories. It is the organizer of Met Gala, widely known as “Fashion’s Biggest Night.”
  • Newsletter—Vogue also connects with its subscribers through a portfolio of 7 daily and weekly newsletters.

Vogue Digital Ad Units

Let’s look at the ad units available on Vogue’s digital channels.

Homefill

Vogue Media Kit (1)

Delivers your ad content on Vogue’s main home and section home pages. This unit is compatible with images and videos and is deliverable on desktop (1280 x350px), tablet (640 x 350px), and mobile devices (320 x 350px).

Pre Roll Video

Vogue Media Kit (2)

Available on all devices, Pre Roll Video delivers your ads right before a featured video on Vogue's YouTube channel, as well as videos on the website.

Billboard

Vogue Media Kit (3)

Available only on desktop, Billboard shows your ad as a 970 x 250px unit on top of the page, just before the editorial content.

Leaderboard

Vogue Media Kit (4)

Vogue’s Leaderboard is a 728 x 90px banner ad unit deliverable on desktop and tablet devices only. It displays your ad on the top of the page, just before the editorial content.

MPU

Vogue Media Kit (5)

MPU delivers your ad in a 300 x 250px unit. On desktop devices, it appears on the right-hand rail. On tablet and mobile devices, it appears just above the editorial content.

Double Sky

Vogue Media Kit (6)

Double Sky delivers your ads within a 300 x 600px unit. On desktop devices, it appears on the page's right-hand rail. It takes up half of tablet screens, appearing right above the editorial content. On mobile devices, it shows up under the editorial content.

Vogue Digital Ad Rates

For information on Vogue's digital ad rates, please get in touch with the marketing team using the contact page below.

Contact Page

Vogue Media Kit (2024)

FAQs

How much does Vogue charge for advertising? ›

The rate-card cost of placing an ad in Vogue ranges from £15,000 to £160,000. However, we learned this week, the editor-in-chief of British Vogue may sometimes need convincing to take your cash.

What is Vogue Media? ›

Vogue U.S., also known as American Vogue, or simply Vogue, (stylized in all caps) is a monthly fashion and lifestyle magazine that covers style news, including haute couture fashion, beauty, culture, living, and runway. It is part of the global collection of Condé Nast's VOGUE media.

How much does it cost to join Vogue 100? ›

Everyone, from the fashion students who nabbed free tickets to attendees from the Vogue 100 Club — where membership costs $100,000 a year — was on their feet and dancing.

Can you buy old copies of Vogue? ›

We sell old vintage Vogues online (original issues) from 1940s, 1950s, 1960s, 1970s, 1980s, 1990s and 2000s to the latest issue. Do email us if you are looking for a copy which is not on our site as we have many others in stock.

Is it worth advertising in Vogue? ›

The reason for Vogue's international (even world-wide) leadership in its field is because it deals with the interests of smart and cultivated women in an authoritative, timely and beautiful manner. Advertisers in Vogue reach an incomparably rich market with the maximum degree of effectiveness.

Do brands pay to be in Vogue? ›

Vogue includes brands that pay a $20,000 fee on its fashion week hub, displaying images from their shows alongside those of better-known labels selected by the magazine's editors.

How much do you get paid to be on Vogue? ›

As of May 28, 2024, the average hourly pay for a Vogue Model in the United States is $31.37 an hour.

How much is a Vogue subscription per month? ›

After one month, renews automatically for $30/month. Cancel anytime. Never miss a Vogue moment—stay up to date on fashion, culture, exclusive videos, and more across any of your devices. Plus, your Vogue subscription includes a limited-edition tote.

Is it worth getting Vogue subscription? ›

So, I decided to look into magazine subscriptions. It didn't take me long to realize the Vogue magazine was right up my alley. With stories on various fashion designers, weddings, celebrities, beauty, etc., Vogue magazine is the perfect quick read for those interested.

Are any Vogue magazines worth money? ›

With certain back issues of "Vogue" selling for as much as $50, eBay is giving print a new life. Claire Danes covers the July 1998 issue of Vogue, shot by Steven Meisel.

How do I sell my photos to Vogue? ›

How to Contribute
  1. Create an account. Submit an account form. Once you receive approval from the Editorial staff, you can start uploading your photos. ...
  2. Select your photo. PhotoVogue is open to all photographic genres and subject matter. ...
  3. Submit Weekly.

Is Vogue still in print? ›

Vogue publishes ten issues per year.

How much do magazines charge for advertising? ›

Each publication has its own rates, known as a 'rate card. ' Local magazines' rate cards are often much lower than those of national magazines. According to Entrepreneur.com, prices can fluctuate from approximately $250 for a small ad in a local magazine up to around $500,000 for placement in a national magazine.

How much does Vogue cost? ›

Vogue magazine subscriptions start from £9.00 for 6 issues. Most magazines listed on magazine.co.uk offer a variety of subscription terms, including annual, half-yearly and quarterly subscriptions, alongside digital magazine subscription offers through our partner - Pocketmags.

How much do Vogue journalists get paid? ›

Get feedback on your pay or offer

The estimated total pay range for a Journalist at Vogue is $59K–$107K per year, which includes base salary and additional pay.

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