Walmart revamps jewelry department, to add exclusive line - Talk Business & Politics (2024)

Walmart may not be a jewelry destination, but the retail giant sells millions of dollars of bling in its stores each year. The category is worth $18.6 billion among all U.S. retailers. Walmart began evaluating its jewelry departments last year and is making changes to department layouts.

The Bentonville-based retail giant said it will continue to sell “fine jewelry” in stores where there is demand, but the glass cases in other stores will be removed. Walmart said the decision to keep or lose the fine jewelry under glass is being determined on a case-by-case basis.

Since April 2018, Walmart’s roughly 1,000 stores have already undergone the redesign. About one-third of those stores did not have jewelry sales to justify keeping the glass cases, which require an employee be assigned to staff the area during store hours. Those stores will no longer offer finer jewelry items such as diamonds and gemstones set in gold or silver. Walmart will sell costume jewelry, watches and other accessories that hang on modular racks or spinner displays.

The stores that retained jewelry under the glass have a smaller footprint, and the spinner displays which traditionally sat on top of the cases were moved to the end in a corner display. These stores do not have a separate department manager for jewelry but have been consolidated with shoes, according to sources.

Walmart corporate spokeswoman Tara Raddohl-House told Talk Business & Politics the retailer will continue to make changes in more of its stores this year. She said the jewelry department revamp occurred in sync with the Spring 2018 redesign of the women’s apparel department when it unveiled its new clothing lines — Time and Tru and Terra & Sky. She said all stores in Northwest Arkansas have retained their “fine jewelry’ cases.

Raddohl-House also said Walmart will launch an exclusive line of costume jewelry branded as “Believe by Brilliance” the first week of April. This line is known as “bridge jewelry” as it mimics much more expensive pieces for a fraction of the price. Walmart said all stores will carry the new line and the items will hang on modular displays, with pieces priced between $15 and $25. Walmart said the Believe by Brilliance exclusive line will also be available on Walmart.com and will likely be eligible for same-day pickup in some locations.

Walmart Supercenter Store No. 5260 on Pleasant Grove Road in Rogers has the revamped jewelry department, which has downsized and retained the glass case, albeit smaller. There is a “Need Help” button at the glass case. When customers push the button the employee tasked with covering jewelry will leave their position and help the customer.

Stores run the risk for theft when jewelry counters are not manned. A couple in South Carolina recently stole $3,000 worth of jewelry from a Walmart store after a man forced open the glass case and put gold and diamond items in his accomplice’s purse. While there was no one working the jewelry counter, security cameras in the store did capture the theft and the couple was arrested the day after Christmas.

Walmart will continue to sell jewelry on its website, ranging from everyday diamonds to a $7,292 priced 3.15 carat, 14k gold ladies diamond ring sold by Dazzlingrock, one of 19 sellers of jewelry on Walmart.com.

Walmart revamps jewelry department, to add exclusive line - Talk Business & Politics (2024)

FAQs

What happened to Walmart's jewelry department? ›

Jewelry no longer has its own department but has, instead, been combined with shoes. A change that's planned for April is the introduction of an exclusive costume jewelry line called Believe by Brilliance. The pieces will be available at all Walmart stores and online, selling for $15 to $25.

What changes are coming to Walmart in 2023? ›

Walmart Is Making These Major Changes in 2023
  • There will be fewer single-use bags. The elimination of single-use bags at Walmart has been several years in the making. ...
  • We may see additional "stores of the future." In Nov. ...
  • Walmart made changes in late 2022 as well.
Jan 6, 2023

What is the strategy of Walmart? ›

Walmart's business strategy is to make every day easier for busy families, operate with discipline, sharpen the culture and become more digital, and trust a competitive advantage. Price leadership has been a cornerstone of Walmart's business strategy and model.

What is the introduction of Walmart company? ›

Walmart started with one man. In 1962, Sam Walton began with just one store and one mission: help people save money so they could live better. As a growing global digital enterprise and with over 11,500 stores, we maintain Mr. Sam's vision, but now, we are able to help more customers than ever.

Is Kohl's getting rid of their jewelry department? ›

In-store, Kohl's will reduce its assortment within some brands as much as 40%. It will shrink its offering of handbags, fine jewelry, and men's suits—areas that have seen sales decline—making space to increase inventory of healthier categories.

Does Walmart jewelry contain lead? ›

WTC found that 8 out of 34 (almost 25%) of Walmart jewelry tested contained levels of lead ranging from 7,748 ppm (parts per million) to 357,790 ppm – over one-third lead.

What big change is coming to Walmart? ›

Walmart announced packaging changes on Thursday designed to cut down on waste. Among the changes is one that will impact those using the nation's largest retailer's popular grocery pick-up service. Customers will soon have the choice to opt-out of single-use plastic bags for their online pickup orders.

Why are Walmart's getting remodeled? ›

Walmart wants to keep attracting higher-income shoppers — even when inflation wanes — with sleek remodeled stores that spotlight and display nongrocery merchandise such as apparel and home goods.

Why is Walmart closing stores suddenly 2023? ›

Walmart is closing 21 retail locations across the US this year, including four in Chicago, citing poor financial performance at each.

What are the weaknesses of Walmart? ›

Walmart's Weaknesses – Internal Strategic Factors

Low wages, inadequate healthcare, and poor working conditions are few of the issues that have been publically criticized. Large span of control – Its highly extended size and massive span of control could leave Walmart weak in some areas.

What are the three basic beliefs of Walmart? ›

The business of better
  • Service to the customer.
  • Respect for the individual.
  • Strive for excellence.
  • Act with integrity.

What is a weakness of Walmart strategy? ›

Thin Profit Margins

Walmart is most popular for providing its customers with low-priced goods. While this is a strength that allows the company to attract new customers and retain existing ones, it is also a weakness for the company. Walmart's cost leadership strategy may result in thin profit margins for the company.

What is Walmart's slogan? ›

Walmart's slogan is “Save Money. Live Better.” The slogan represents Walmart's mission of offering low prices on quality items to its customers in order to help shoppers live better lives.

Who owns Walmart 2023? ›

It is a publicly traded family-owned business, as the company is controlled by the Walton family. Sam Walton's heirs own over 50 percent of Walmart through both their holding company Walton Enterprises and their individual holdings.

What is Walmart's mission statement? ›

We aim to build a better world — helping people live better and renew the planet while building thriving, resilient communities. For us, this means working to create opportunity, build a more sustainable future, advance diversity, equity and inclusion and bring communities closer together.

What happened to secret treasures at Walmart? ›

Joyspun will replace Secret Treasures, Walmart's billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women's intimates and sleepwear market in the U.S., with one in five buyers purchasing the brand over the course of fiscal year 2022.

Why does Walmart not have cashiers anymore? ›

Yes, it's likely that Walmart will save money by going to cashier-less checkouts, but the primary reason for the change, according to Walmart, is to speed up checkout times, give customers more choice, and give them more control over their shopping experience.

Can Walmart employees wear jewelry? ›

Yes, you can.

Who owns the Walmart chains? ›

The largest shareholder of Walmart is the Walton family, who owns more than half of all Walmart shares. The second largest shareholder in Walmart is the Vanguard Group, who holds around 5% of total Walmart shares.

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