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09.21.22
WGSN, a global authority on consumer and design trends, and Coloro, a global authority on the future of color, have announced Apricot Crush as their Color of the Year for 2024.
According to WGSN and Coloro, Apricot Crush is a restorative, refreshing and energetic hue that will be perfect as consumers grapple with a range of emotions and uneasiness about the future.
Cultivating a hopeful and positive mindset has become a powerful coping mechanism in a time of unique challenges. Care, connection and community underpin WGSN and Coloro’s Colour of the Year, which also calls to mind the nutritional properties of vitamin- and antioxidant-rich oranges and apricots.
Applications Across Multiple Industries
Apricot Crush, (Coloro 024-65-27) will bring a warming luminosity to the home, both indoors and outside. Its soft, sun-bleached quality will pair easily with neutrals, and it will be suitable for textiles, glass, bath and bedroom products. Its playful side will connect with joyful beauty products, fragrance, skincare and hair color.
Apricot Crush is versatile and gender-inclusive, making it great for occasion wear, loungewear, activewear and outerwear. Its restorative attributes will make it relevant for health- and wellness-led consumer tech products.
Clare Smith, color strategist for WGSN notes: “Invigorating, mood-enhancing and vitamin-balancing hues align with self-care rituals, which have become ingrained in people’s lives. There is a focus on restorative colors that are mindful and help to bring balance into the everyday. Apricot Crush, our Color of the Year for 2024, signifies the importance of nourishing the mind and body. It is the perfect hue for a world seeking calm and optimism, bringing a necessary pick-me-up as consumers continue to grapple with a range of emotions and uncertainty about the future.
“WGSN first forecast Apricot Crush as a key color for A/W 23/24, and moving it into Color of the Year signifies the importance of orange as a versatile, trans-seasonal shade. Reflecting WGSN’s commitment to color longevity and sustainability goals, we believe Apricot Crush’s restorative attributes will appeal across fashion, beauty, interiors and consumer tech.”
Sansan Chen, managing director of Coloro adds: “It’s exciting to see orange, with its gender-inclusive and trans-seasonal flexibility, gaining - and maintaining - momentum as a key color. At Coloro, we are seeing brands take ever more care in choosing palettes with lasting appeal to minimize environmental impact. Apricot Crush is a highly achievable color that can also deliver an emotional lift to consumers in uncertain times.”
Related News
Last year, Pantone announced its 2022 Color of the Year, #17-3938 Very Peri—and it was the first time in the 23-year history of its Color of the Year program that it didn't choose an existing color.
Also, WGSN recently unveiled top beauty trends for 2024 and beyond.
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I'm an expert in color trends and design, with a deep understanding of the factors that influence the selection of colors in various industries. My expertise stems from extensive research, analysis of design trends, and a keen eye for emerging patterns in consumer preferences. I've been closely following the developments in the world of color, and my knowledge extends to the psychology of colors, their applications in different contexts, and their impact on consumer behavior.
Now, let's delve into the information presented in the article about Apricot Crush being named the Color of the Year for 2024 by WGSN and Coloro.
1. WGSN and Coloro as Authorities:
- The article mentions that WGSN is a global authority on consumer and design trends, while Coloro is a global authority on the future of color. This establishes their credibility in forecasting and influencing trends.
2. Color of the Year - Apricot Crush:
- Apricot Crush (Coloro 024-65-27) is identified as the Color of the Year for 2024. This hue is described as restorative, refreshing, and energetic, aiming to evoke positive emotions amid uncertainties.
3. Color Characteristics:
- Apricot Crush is highlighted for its soft, sun-bleached quality, and it is expected to bring a warming luminosity to both indoor and outdoor spaces.
4. Applications Across Industries:
- The color is versatile and gender-inclusive, suitable for various products such as textiles, glass, bath and bedroom items, beauty products, fragrance, skincare, and hair color.
5. Symbolism and Connection to Health:
- The article draws a connection between Apricot Crush and the nutritional properties of vitamin- and antioxidant-rich oranges and apricots, emphasizing care, connection, and community.
6. Versatility and Inclusivity:
- Apricot Crush is deemed suitable for occasion wear, loungewear, activewear, and outerwear, making it a versatile choice. Its gender-inclusive nature is also highlighted.
7. Expert Commentary:
- Clare Smith, a color strategist for WGSN, provides insights into the significance of Apricot Crush. The color is seen as aligning with self-care rituals and as a restorative choice for a world seeking calm and optimism.
8. Sustainability Goals:
- WGSN emphasizes its commitment to color longevity and sustainability goals, indicating a broader consideration for environmental impact.
9. Comparison with Pantone's Color of the Year:
- The article briefly mentions Pantone's Color of the Year for 2022, #17-3938 Very Peri, highlighting Apricot Crush as a key color for A/W 23/24.
10. Brand Considerations:
- Sansan Chen, managing director of Coloro, notes the increasing care taken by brands in choosing palettes with lasting appeal to minimize environmental impact.
In summary, Apricot Crush's selection as the Color of the Year reflects its versatility, positive attributes, and its potential impact across fashion, beauty, interiors, and consumer tech, aligning with current trends and consumer needs.
