Y2K was the main character of the spring 2022 collections. From low-rise jeans to baby tees to the mini-est of mini skirts, the look that had been dominating Gen Z TikTok and Instagram archive accounts made its way onto the runways and into campaigns and editorials. While little is left to be said about the fashion, be it its skimpiness or its skinniness, it’s worth noting that the Y2K trend was avidly embraced. Many of us had seen it all before, but considering the loungewear and athleisure we were all living in during the pandemic, high-octane millennium glam felt fresh.
Now, though, with the spring 2023 collections approaching, Y2K is starting to feel a little played out. How many times can we see baby tees with crystal logos, cargo pants, and lowrise jeans on a runway and call them new? The question is: What’s next?
My best guess is that it’ll be something we’ve seen before. A somewhat made-up but eerily accurate rule states that fashion’s cyclicality sees trends resurface around 20 years after their initial runs. It was true for Y2K, and it was true for ’90s grunge when it came back via Tumblr in the early 2010s. So, here I am placing bets on what comes after Y2K. If you’re still with me, read on to take a trip down memory lane (or to a land of new discoveries, if you’re younger than, let’s say, 20).
Indie Sleaze
The aesthetic has started to make the rounds on TikTok, with Gen Z ironically leaning into millennial aesthetics before falling for them completely. (Isn’t that how we ended up with Y2K?) Gen Z is loving wired headphones and compact flash cameras in the same way we used to love vinyl records and Polaroid cameras back then.
Can it be any coincidence that The Cobrasnake has just released a book with Rizzoli featuring his photos from the time? Or that The Weeknd and Lily-Rose Depp are about to star in The Icon, a new HBO Max series billed as “the sleaziest love story in all of Hollywood”? Dirty is in again, kids, it’s just high-glam and highly performed now.
Ten-plus years later, the Jonas Brothers are back, Machine Gun Kelly is embodying the halfway point between a Trendie and an Emo kid, and TikTok e-girls and e-boys are dyeing their hair with the same colored streaks Scene kids were back then. The current male TikToker haircut is basically one blowout away from being the scene kid side swoop. Brands are embracing loud patterns and getting behind the same bright colors we once pushed aside in favor of minimal neutrals. We’re pretty much there.
Matthew Williams recently put peplums in his spring 2022 ready-to-wear collection for Givenchy, and #twee has 108 million views on TikTok (way over the 23.9 million #indiesleaze has racked up). As both menswear and womenswear become more fluid, we’re bound to see counter proposals in the form of gender aesthetics, and Twee is ripe for the taking.
Aesthetics diversified after the first Y2K. With social media sites like MySpace and Hi5 offering windows into other people’s style choices (sorry kids, this is pre-Facebook/Meta, it’s giving digital history), fashion bifurcated endlessly into what are now the myriad of -core labeled aesthetics we consume on TikTok. After the current Y2K fad, fashion isn’t likely to settle on one aesthetic, but keep on splitting into multiple different ones. Of course, the thing about fashion is that it’s always a choice, so go ahead and choose your own adventure.
