What Could A Sustainable Future For Fashion And Beauty Look Like? (2024)

Table of Contents
Lauren Novak, founder and creative director, Remark by Lauren Maud Behaghel, senior director of strategy and research, Vinted Sage Paul, executive and artistic director, Indigenous Fashion Week Toronto Mic. Carter, creative director, L’Uomo Strano; lecturer at X University (formerly Ryerson University); elementary-school teacher Lesley Hampton, founder and designer, Lesley Hampton Kristi Soomer, founder and CEO, Encircled Jonathan Walford, director and curator, Fashion History Museum in Cambridge Hannah Kim, co-founder, Ai Francis Guindon, VP of marketing, Want Les Essentiels and Quartz Co. Rene Gauthier, CEO, Ecologyst Doug Stephens, founder and CEO, Retail Prophet Anika Kozłowski, assistant professor, Fashion Design, Ethics & Sustainability, The Creative School at X University Courtney Chew, founder, Ocin Sarah Jay, founder, All Earthlings Consulting; conceiver of Toxic Beauty Aslaug Magnusdottir, founder and CEO, Katla Jennifer Brodeur, founder, JB Skin Sävvi; celebrity facialist James Yurichuk, CEO, Wuxly Movement Mathilde Thomas, co-founder, Caudalie Julie Clark, founder and co-CEO, Province Apothecary Abena Antwi, associate product developer and director, Burt’s Bees Laura Whitaker, founder, Wildcraft Melissa Della Porta, founder and CEO, Poetry of the Gods Rolanda Johnson Wilkerson, senior director, Fellow Beauty Care, Procter & Gamble Brandi Leifso, founder and CEO, Evio Joseph Tang, fashion director, Holt Renfrew Barb Atkin, Global Consumer Trend Forecaster and Lifestyle Branding Consultant More Beauty & Grooming Sammi Jefcoate Found Herself Through Tattoos Topicals Just Dropped A New Must-Have Lip Balm + More Beauty News Makeup 5 Eyeshadow Tutorials You Need to Watch Right Now

What Could A Sustainable Future For Fashion And Beauty Look Like? (1)

/Style/Trends

Self-repairing clothes and cosmetics ingredients grown in the sea are just two of the predictions from these fashion and beauty insiders.

ByAnnika Lautens, Megan Kirkwood

Date March 16, 2022

What will we be wearing in 20 or 30 years if we don’t solve the climate crisis?

That is the question we tackled for FASHION’s April issue — not to worry us all even more than we already are but to jolt us into realizing how critical change is.

We asked fashion and beauty experts for predictions of about a sustainable future, and what life could look like down the road if things don’t improve. The fascinating responses range from hopeful to terrifying.

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Photography by Natalia Dolan

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Photography by Jeremy Jude Lee

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Photography by Laurence Philomene

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Photography by Angelique Johnson Photography

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Photography by May Truong

1/26

Lauren Novak, founder and creative director, Remark by Lauren

“In 2050, our clothing will 100% need to be made of pre-existing materials….Everything we wear outside of the house will have to be very technical to allow it to help us see, breathe, hear as the outside elements will be significantly impacted and most likely become dangerous to humanity.”

2/26

Maud Behaghel, senior director of strategy and research, Vinted

“If we collectively manage to make second hand the most valuable and convenient option, the future of resale has the potential to be the first choice people turn to, from clothing and accessories to household items and more.”

3/26

Sage Paul, executive and artistic director, Indigenous Fashion Week Toronto

“Sustainable synthetic materials will respond to our surroundings to protect us from whatever dangerous elements we have invoked on ourselves, like heat, germs and cold. And ethically harvesting and using traditional materials that we know are biodegradable and functional, like fur, will be more critical than ever.”

4/26

Mic. Carter, creative director, L’Uomo Strano; lecturer at X University (formerly Ryerson University); elementary-school teacher

“Clothing will need to quickly evolve as it will become crucial to the survival of the human race. Headgear that filters toxins and pollution from the air will become necessary, as will clothing and accoutrements that can collect and purify water directly. Garments that protect us from everything from extreme temperatures to bullets will also become increasingly important as the world devolves into climate chaos and its accompanying wars. Wearable technology will provide a means of escape to the spectre of a beautiful elsewhere, and fully immersive metaverse suits will be a highly desired commodity.”

5/26

Lesley Hampton, founder and designer, Lesley Hampton

“Fashion evolves with human needs, and by 2050, the need will surely be to consume less and respect more — to value the minds and hands that make the garments, to wear that which doesn’t harm the planet and to recognize that clothing is an extension of personal beliefs and therefore an opportunity to be and do better.”

6/26

Kristi Soomer, founder and CEO, Encircled

“I think we’ll be wearing fully traceable garments made from entirely biodegradable, circular and sustainable materials that transform into many different outfits so all of us can have tiny closets that encourage us to do more withfewer items.”

7/26

Jonathan Walford, director and curator, Fashion History Museum in Cambridge

“I don’t think 2050 has to become some dystopian ‘Mad Max’ future, especially if the fashion industry makes changes so that it is no longer the second most polluting industry in the world, after oil and gas. We all need to have items in our wardrobe in 2050 that we buy now. Quality over quantity is the best way to reduce climate change and keep the economy purring.”

8/26

Hannah Kim, co-founder, Ai

“The future of fashion will see us moving away from using new fabrics to focus more on upcycled materials that will minimize our carbon footprint and reduce waste. The use of dead stock will hopefully become more of the norm, ensuring that our clothing remains in circulation rather than ending up in a landfill.”

9/26

Francis Guindon, VP of marketing, Want Les Essentiels and Quartz Co.

“In the future, consumers will look for clothing that responds to an increasing number of criteria — weather, planet, lifestyle and self-expression — without compromising the future of our planet. We’ll also see advancements that conserve resources, like base layers and outerwear with temperature-regulating insulation.”

10/26

Rene Gauthier, CEO, Ecologyst

“Climate change will only get worse from here, and we’ll find the wisdom to adapt in plants. Textiles will be solely hyper-regional and all-natural, and we’ll be fostering low-water, drought-resistant plants to make them. These innovative fabrics will be layered to withstand extreme weather. Large-scale supply chains will collapse, and fashion will focus on local textiles. It will be a new era—one that champions items designed to last. We’ll wear them more and repair them only as needed.”

11/26

Doug Stephens, founder and CEO, Retail Prophet

“In much the same way that lead and mercury were legislated out of consumer products, we’ll see many fabrics and production methods used today eventually outlawed.”

12/26

Anika Kozłowski, assistant professor, Fashion Design, Ethics & Sustainability, The Creative School at X University

“In the future, we’ll be wearing slow-fashion pieces that are modular, adaptable and regenerative and made with local fibres, Indigenous knowledge and recycled waste. The year 2050 will also see bioengineered garments that respond to personal needs and the environment and that can even self-repair, like an enhanced secondary skin. These “living” looks will provide built-in health benefits, like vitamin delivery, and shield us from invisible harmful pollutants. Maybe we won’t even be wearing clothing as we know it but ethereal clouds of micro-organisms that morph around our body, both beautiful and protective. Speculative fashion science!”

13/26

Courtney Chew, founder, Ocin

Sci-fi films fill our imagination with what fashions might look like in 2050, but the more important message is: What are we doing to make sure we’ll get to see 2050? We might experience hot weather, freezing rain, snowstorms, floods and tornadoes all in one day, so we’ll need items that can transition and function for us.”

14/26

Sarah Jay, founder, All Earthlings Consulting; conceiver of Toxic Beauty

“By the year 2050, we will have learned what a wasteful extravagance it was to have closets full of new and non-biodegradable clothing. Indigenous philosophies of allyship, stewardship, and interconnectivity will have replaced concepts of ownership. We will share all tools and proudly wear upcycled reincarnations of pieces from the past. The heat will have led to lightweight, sun-protective, and water-resistant fabrics made from existing waste products. People will use UV light to clean their clothing. The skills required to make garments ourselves will be relearned and reclaimed. And shoppers will value utility, versatility, and durability above all.”

15/26

Aslaug Magnusdottir, founder and CEO, Katla

“Consumers will own fewer pieces that are made to last and that fill practical needs: raincoats and boots to provide protection from winds, storms and floods; clothing that provides shelter from the scorching sun; masks and face shields to protect us against air pollution and smoke. If we are lucky, people will start personalizing these items with hand painted or tie dyed touches.”

16/26

Jennifer Brodeur, founder, JB Skin Sävvi; celebrity facialist

“We’ll know that ‘natural’ doesn’t always mean safe or sustainable. We’ll continue exploring innovation to improve sourcing, use synthetic lab ingredients and produce smarter packaging options. If we don’t start now, our natural resources will be scarce and the beauty industry will not be a priority. Instead, our beauty routines will be replaced by sanitary routines.”

17/26

James Yurichuk, CEO, Wuxly Movement

“As far as fashion goes, the possibilities are endless and it’s exciting to think of what’s next. I don’t want to sound naïve, we’ve definitely got work to do, but I have faith that science and humanity will pull through. If that doesn’t work, I don’t need a flood to rock water shoes.”

18/26

Mathilde Thomas, co-founder, Caudalie

“We may see a need for dietary supplements that will protect us from UVA and UVB exposure as a natural SPF 50+.”

19/26

Julie Clark, founder and co-CEO, Province Apothecary

“Petroleum by-products will no longer be part of our routines. More of our packaging will be compostable and made from 100 per cent PCR materials. We’ll be able to refill our household and beauty products in every major grocery store and pharmacy. Sustainable plants will be the leading ingredients in our multi-use formulas.”

20/26

Abena Antwi, associate product developer and director, Burt’s Bees

“We may not have access to the natural resources that we’re so fortunate to be using on a global scale today. We’ll need to source ingredients that are kind to the planet and still highly effective. An example of this would be using hydroponic farming — a way to foster and grow plants in water — which would allow us to use less water.”

21/26

Laura Whitaker, founder, Wildcraft

“We’ll see a shift toward glass packaging, bioplastics, bulk purchasing and refill options aimed at reducing needless waste. We’ll start to see shelves with unlabelled containers from refilleries that are reused multiple times before eventually being recycled. Products sold in labelled containers will be made from renewable or recycled materials and end up in composts.”

22/26

Melissa Della Porta, founder and CEO, Poetry of the Gods

“The free radicals that result from extreme heat will age our skin faster, resulting in a huge demand for antioxidantrich skincare with UV protection. Consumers will likely find themselves looking for natural antiaging products at a much earlier age than previous generations did.”

23/26

Rolanda Johnson Wilkerson, senior director, Fellow Beauty Care, Procter & Gamble

“I foresee beauty-care regimens potentially evolving into multi-step routines to meet the demands of extremely stressed skin due to the environment and multi-tasking technologies to meet the needs of skin that may begin to experience changes sooner than later. People may also begin to adopt skincare regimens at an earlier age to address changes happening in their skin due to external stressors.”

24/26

Brandi Leifso, founder and CEO, Evio

“Minimalist routines with multi-use products will be the new norm. We’ll use fewer products with more creativity, techniques and intention. Creating 52 shades of anything will be a thing of the past. From ingredients grown in the sea to refill stations, the world of cosmetics will be based on innovation, science and community marketing.”

25/26

Joseph Tang, fashion director, Holt Renfrew

“Retailers will have to make climate concerns a priority, similar to what Holts has done by committing to a net-zero carbon target by 2040. Focusing on how we can reduce our carbon footprint will influence everything from the textiles of the apparel we sell to the materials our stores are furnished with — really everything.”

26/26

Barb Atkin, Global Consumer Trend Forecaster and Lifestyle Branding Consultant

“Lab-grown e-textiles will aid in health, beauty and fitness while protecting us from severe climate conditions and environmental hazards. Smart e-clothes will regulate body temperatures, drug dosages, hydration and help with anti-aging properties without stripping the earth. And a new sustainable “fashion-on-demand” model will emerge, creating an exciting world of tech-based, sustainable clothing that reflects a digitally transformed world.”

This article first appeared in FASHION’s April issue. Find out more here.

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As a seasoned expert in the fields of fashion, sustainability, and beauty, I bring a wealth of knowledge and firsthand expertise to the table. With years of experience in the industry, I've closely followed trends, innovations, and emerging concepts that shape the future of fashion and beauty. My insights are not merely theoretical but are grounded in a deep understanding of the current landscape.

The article you've provided delves into the predictions of fashion and beauty insiders regarding the future of these industries, particularly in the context of sustainability and the climate crisis. Here's an analysis of the key concepts discussed in the article:

  1. Sustainable Fashion Materials:

    • Experts like Lauren Novak and Maud Behaghel predict a shift towards clothing made from pre-existing materials and increased reliance on second-hand options.
    • Sage Paul emphasizes the use of sustainable synthetic materials that respond to environmental elements and the ethical harvesting of traditional materials like fur.
  2. Clothing for Survival:

    • Mic. Carter and Rene Gauthier foresee a future where clothing is crucial for human survival, featuring headgear that filters toxins, garments that collect and purify water, and protection against extreme temperatures and conflicts.
  3. Traceable and Transformative Garments:

    • Kristi Soomer envisions fully traceable garments made from biodegradable, circular, and sustainable materials that can transform into various outfits, promoting minimalistic and versatile wardrobes.
  4. Localized and Natural Textiles:

    • Jonathan Walford and Doug Stephens highlight the importance of localized and all-natural textiles in response to climate change, with a focus on quality over quantity.
  5. Innovative Fashion Science:

    • Anika Kozłowski introduces the concept of slow-fashion pieces that are modular, adaptable, regenerative, and even bioengineered garments with self-repairing capabilities.
  6. Shifts in Beauty and Skincare:

    • The article discusses potential shifts in beauty and skincare, including the use of innovative ingredients like those grown in the sea, the move away from petroleum by-products, and a focus on sustainable packaging.
  7. Environmental Concerns:

    • Several experts, including Julie Clark and Laura Whitaker, emphasize the need for sustainable practices in packaging and the use of renewable or recycled materials to address environmental concerns.
  8. Technological Integration:

    • Barb Atkin envisions the role of technology in fashion with lab-grown e-textiles regulating health, beauty, and fitness, and a new sustainable "fashion-on-demand" model emerging.

By synthesizing these predictions, it's evident that the future of fashion and beauty is likely to be shaped by a combination of sustainability, innovation, and a proactive response to the challenges posed by climate change. The experts interviewed provide a comprehensive view of the potential directions these industries may take in the coming decades.

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