What does "trending" mean? | Hootsuite's Social Media Glossary (2024)

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See Also
How to Start a Trend (with Pictures) - wikiHowFAQ about Google Trends dataAll About Trend Analysis: Types, Benefits, and ExamplesLatest TikTok Trends in 2024

A trending topic or hashtag is one that is popular on social media at a given moment. Trends are highlighted by social networks such as Twitter and Facebook to encourage discussion and engagement among their users.

See Also
Megatrend / Trend / Driver

The “trending” concept was first popularized by Twitter and has since been adopted by other networks. The trends that you see on Twitter and Facebook are based on your location, who you follow, and the content you like.

What does "trending" mean? | Hootsuite's Social Media Glossary (2024)
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