VICTORIA’s Secret is most famous for its sexy lingerie and slender supermodels strutting their fashion catwalks.
The company was founded in 1977 and in a span of two decades became one of the largest retailers of lingerie in the US.
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What happened to Victoria's Secret's Angels?
In June 2021, it was announced that Victora's Secret would no longer promote their “Angels” supermodels as part of their marketing.
At the time, Victoria's Secret CEO Martin Waters told The New York Times that the Angels were no longer "culturally relevant."
He added: "I've known that we needed to change this brand for a long time.
"We just haven't had the control of the company to be able to do it. We needed to stop being about what men want and to be about what women want."
Instead, the company has opted to diversify its models to cater to various women around the world.
On June 16, 2021, the brand then announced its plans to work with a new group of women - including actress Priyanka Chopra Jonas and transgender model Valentina Sampaio.
Others that have since joined the underwear company include freestyle skier Eileen Gu, plus-size model Paloma Elsesser, Sudanese-Australian model Adut Akech, and photographer Amanda de Cadenet.
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What did people say about the Victoria’s Secret Angels?
Many fans of the lingerie brand had mixed opinions on social media about the company’s new marketing strategy.
One user wrote: “I like Alessandra Ambrosio, Irina Shayk & Gisele. Megan Rapinoe doesn't cut it for me.
“But if that's who Victorias Secret thinks they can sell to good luck to them.”
Another chimed in, saying: “Disgusting…”
A third said: “The end to @VictoriasSecret ..... Thank God for other stores out there with nice lingerie.”
However, some were happy to see the brand expanding its roster of women and include a different lingerie campaign.
One Twitter user said: “ MEGAN RAPINOE IS SEXY AND IM EXCITED TO SEE THEIR VICTORIAS SECRET CAMPAIGN.”
Another replied: “This is HUGE. Massive. And I am SO EXCITED about it. Thank you @VictoriasSecret for taking a huge step in the right direction.”
A user wrote: “Reading about @VictoriasSecret wanting to move away from their "Angels" to revamp their brand image is huge!
“While iconic and memorable in the 90s and early 00s, i personally think its a move in the right direction as they go about redefining, sexy.”
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Will there be a Victoria’s Secret fashion show this year?
In February 2022, it was announced that Victoria's Secret plans to revive its annual runway show, however, it will not have its Angels.
Waters revealed during an investor's presentation that the company's "intent is to get back into the fashion show business" in the future, according to CNBC.
At this time, it remains unclear when the show will be back as they are "not in a hurry to announce when that will be," but promise that they are working to "redefine it in a way that's culturally relevant in the coming years."
In the past, Victoria’s Secret executives announced the cancellation of their 2019 fashion show due to a string of controversies involving its management.
The annual fashion show had seen a severe drop in viewership over several years.
In 2018, 3.3 million people tuned in – down from 9.7 million viewers in 2013.
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