An influencer kit, also known as a media kit or press kit, is a box or package that is sent to influencers (people with a large following on Instagram, TikTok and other social media platforms) to promote a brand or product. The kit typically includes branded items, samples and information about the product or service, and information about the brand, all delivered in a customized package. An influencer kit should benefit both parties by creating buzz and awareness for a brand, product, or campaign, and generate authentic and engaging content for the influencer.
Why do you need an influencer kit?
Influencer kits can be a great way to reach a large audience and promote your product or service. Influencers have a large following of people who trust their recommendations, so if an influencer recommends your product or service, their followers are likely to be interested in it as well.
What should be included in your influencer kit?
The contents of your influencer kit will vary depending on the product or service you are promoting, but there are some general items that you should always include:
- A branded item, such as a t-shirt, hat, or mug
- Samples of the product or service you are promoting
- Information about the brand, such as your website or social media handles
- A call to action, such as asking the influencer to promote your product or service on social media
How to create an influencer kit
There are a few things you need to do to create a custom influencer kit:
- Choose the right influencers. You want to choose influencers who have a large following of people who are interested in the product or service you are promoting.
- Send them a personalized influencer kit box. The kit should be customized to really showcase your product or service, and make sure to include items that they will appreciate.
- Track your results and don’t forget to follow up! Keep track of how many influencers receive your kit, how many of them promote your product or service, and how many of their followers take action.
Tips for using influencer kits
Here are a few tips for using influencer kits:
- Make sure the kit is custom printed and high-quality. The items in the kit should be well-made and look professional.
- Keep the kit simple to understand. Don’t overwhelm the influencer with too many items.
- Be creative. Come up with unique ways to promote your product or service in the kit. Make your custom influencer kit stand out.
- Follow up with influencers. After the influencer receives the kit, be sure to follow up with them to see how it went.
Conclusion
Custom influencer kits can be a great way to reach a large audience and promote your product or service. By following the tips in this guide, you can create an influencer kit that is sure to impress.
If you have any further questions or would like to collaborate on a project, please feel free to reach out.
FAQs
Influencers are just like us, and they don't want to spend their time researching how to tell their followers to buy from you. Always try to include a calling card with essential information about your brand, the product, and how people can find you online.
What should an influencer media kit include? ›
Influencer media kit checklist
- Key metrics from your main social media platforms.
- Audience demographics.
- Social media links.
- An 'about me' section.
- Testimonials from past brand collaborations.
- Relevant content examples.
- Contact details.
Influencers are just like us, and they don't want to spend their time researching how to tell their followers to buy from you. Always try to include a calling card with essential information about your brand, the product, and how people can find you online.
What do you write in an influencer package? ›
A Guide to Influencer Gifting Notes [With Examples & Template]
- Tip #1: Email them first.
- Tip #2: Personalize your gifting note.
- Tip #3: Let the influencers know why you love their content.
- Tip #4: Share insights about the products you send.
- Tip #5: Say thank you.
- Bonus point: Don't leave out the manager or assistant.
Also known as a PR package or influencer box, an influencer package consists of several promotional materials or products that a brand sends to a list of celebrities or influencers.
What is typically in a media kit? ›
Besides press releases and images, a media kit includes branding guidelines, social media information and statistics, videos, awards and accolades, partnerships, and maybe even case studies. (Note: Many brands will take the term “media kit” literally, only including multimedia like images and videos.
What should I pay an influencer? ›
Nano-influencers (500–10,000 followers): $10 to $100 per post. Micro-influencers (10,000–50,000 followers): $100 to $500 per post. Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post. Macro-influencers (100,000–500,000 followers): $5,000 to $10,000 per post.
How do you put together an influencer package? ›
Get creative with your package and think outside the box. Your package should stand out and make a lasting impression on the influencer. Consider unique packaging ideas or different ways to present your product to make it more visually appealing and shareable. Make it fun, make it original.
What do influencers need? ›
Other important traits for social media influencers include dedication, excellent time-management skills, good judgment, creativity, and top-notch organizational and analytical skills.
What are the basics of influencers? ›
An influencer, also referred to as a social media influencer, is someone who leverages social media channels to influence followers' buying decisions. Successful influencers typically offer value on social media with quality content in the form of: Specialized knowledge.
Your first Instagram post is your chance to tell your audience who you are, what you do, and why they should follow you. It's a great opportunity to give your followers some background on your new business and how you can help solve a problem or pain point they have.
How do you ask an influencer to get paid? ›
To ask someone to be an influencer on Instagram, identify potential candidates, reach out professionally expressing your interest, define the collaboration scope (content, frequency, guidelines), negotiate compensation (which varies based on factors like follower count and niche), and establish a clear contract to ...
What to include in an influencer media kit? ›
Components of an influencer media kit
- A bio. Start with a short biography explaining your background, the type of content you create, and your expertise. ...
- Performance data. ...
- Audience demographics. ...
- Engagement metrics. ...
- Past collaborations. ...
- Imagery. ...
- Collaboration opportunities.
Approximately 49% of Instagram influencers purchased followers in 2021. Yup, you read that right. While a large following can attract brands seeking influencer marketing partnerships, it might not guarantee success or credibility — especially if the numbers are inflated.
What is gifting for influencers? ›
Influencer gifting is the process of getting your products into the hands of influencers so they can share them with their audiences. The idea is for influencers to have an authentic experience with your products so they can create high-value content on your behalf.
What's included in a social media kit? ›
A social media kit includes a collection of branded materials and resources for promoting a company or brand on social media. It includes logos, brand colors, hashtags, images and graphics. PR and marketing managers use social media kits to create consistent and effective messages across all social media channels.
What's included in a press kit? ›
Here are the key things that every press kit should include:
- Boilerplate.
- Team bios & quotes.
- Logo variants.
- High-resolution images.
- Videos & audio files (if relevant)
- Contact information.
- Social links.
- Product/service fact sheet.
As a brand, make sure your influencer rate cards include the following key components:
- Influencer identification. ...
- Influencer's niche and target audience. ...
- List of services. ...
- Tiered pricing structure. ...
- Detailed pricing information. ...
- Terms and conditions. ...
- Performance expectations. ...
- Content quality standards.
