What Is Fintech? | Built In (2024)

What Is Fintech? | Built In (1)

Types of Fintech

Fintech is reshaping every aspect of the traditional finance industry, including the following areas.

Banking

Mobile banking is the central focus of many fintech companies. In the world of personal finance, consumers have increasingly demanded easy access to their bank accounts, especially on a mobile device. Most major banks now offer some kind of mobile banking feature, especially with the rise of digital-first banks, or neobanks. Neobanks are essentially banks without any physical branch locations, serving customers with checking, savings, payment services and loans on completely mobile and digital infrastructure. Some banks also allow third-party software applications to access a user’s financial information, which is called open banking. Some examples of fintech banks or neobanks are Chime, Current, Aspiration and Varo.

Payments

Moving money around is something fintech is very good at. The phrase “I’ll Venmo you” or “I’ll CashApp you” is now a replacement for “I’ll pay you later.” These are, of course, go-to mobile payment platforms. Payment companies have changed the way we all do business. It’s easier than ever to send money digitally anywhere in the world. In addition to Venmo and Cash App, popular payment companies include Zelle, Paypal, Stripe and Square.

E-Commerce

Consumers can break up payments through a ‘buy now, pay later’ setup supported by companies like Klarna and Affirm. In this scenario, customers pay off products by making smaller, interest-free payments. On the business side, companies can compile purchasing data to understand their customers and send them targeted ads and deals.

Stock Trading

Fintech companies have made stock trading and investing more affordable. For example, Robinhood doesn’t charge fees for opening and maintaining brokerage accounts while Public.com lets investors purchase portions of shares — known as fractional shares — to avoid hefty stock prices. With AI’s ability to process massive amounts of data, investment tools can also track and organize trading data based on user requests. Users can then filter stocks based on their preferences for faster purchasing.

Wealth Management

Automation simplifies the investing process for less-experienced individuals. Many companies employ robo-advisors that provide recommendations and even select stocks after users answer questions about their financial interests and risk tolerance. If users prefer to build their own portfolios, robo-advisors can still analyze a user’s stocks to offer feedback on managing risk. Companies that provide robo-advisors and automated investing include Wealthfront, Stash and Acorns.

Fintech Lenders

Fintech is also overhauling credit by streamlining risk assessment, speeding up approval processes and making access easier. Billions of people around the world can now apply for a loan on their mobile devices, and new data points and risk modeling capabilities are expanding credit to underserved populations. Additionally, consumers can request credit reports multiple times a year without dinging their score, making the entire backend of the lending world more transparent for everyone. Within the fintech lending space, some companies worth noting include SoFi, Funding Circle and Prosper Marketplace.

Insurtech

Insurance is a somewhat slow adopter of technology, and many fintech startups are partnering with traditional insurance companies to help automate processes and expand coverage. From mobile car insurance to wearables for health insurance, the industry is staring down tons of innovation. Some insurtech companies to keep an eye on include Lemonade, Kin and NEXT Insurance.

Regtech

Regulation technology (regtech) tools track and analyze transactions to alert companies of suspicious online activities. Coordinating with regtech companies, institutions can then quickly identify issues and take steps to counteract fraud, cyber attacks and other problems. Regtech companies can also assess an institution’s data to determine the risk of failure and make relevant suggestions. Big names in this space include ComplyAdvantage, Forter and Chainalysis.

Cryptocurrency

Cryptocurrency and blockchain intersect with fintech in a number of ways. For starters, several crypto trading platforms have emerged that allow users to trade different kinds of cryptocurrencies and take advantage of decentralized exchanges. And to keep people’s digital currency safe, a number of crypto wallets have sprung up as well. In addition, several fintech companies use blockchain technology for payment processing, money transfer and secure digital identity management. Some examples of cryptocurrency fintech companies include Coinbase, Blockfi and Circle.

Fintech Company Examples

Here are a few more examples of fintech companies improving upon traditional finance with the help of technology:

  • Intuit automates the tax process with individual-based products like TurboTax and small business-based products like QuickBooks.
  • Shopify makes e-commerce more convenient for business owners with Magic, an AI assistant that can generate product photos, write product descriptions and more.
  • Wealthsimple simplifies the investment process with its robo-advisor, which gathers input from users to match them with diversified portfolios that meet their criteria.
  • Upstart enhances the loan process by using AI to pair lenders with borrowers who satisfy their requirements while also helping borrowers secure low-cost, fixed-rate loans.
  • Clearcover speeds up the claims process with AI technology and introduces a generative AI tool to further improve the claims experience.
  • Onfido builds trust between institutions and customers with its AI-driven platform, which uses biometrics, customer information and other data to prevent fraud.

Interactions between fintech companies and traditional financial players will continue to evolve as fintech regulations adapt to the latest technologies and strategies.

What Is Fintech? | Built In (2024)
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