A lot of thoughts cross the mind when you are familiar with a brand and recognise it’s features. That moment always arises when you feel…”I’ve seen this before”. Brand creation involves creating key brand elements such as a unique visual expression, brand personality and positioning that identifies and differentiates a product from it’s competitors.
Having years of experience working with many startups, existing and established businesses, we at Branding London have helped build a wide range of impactful brands. Our mission is to create a brand that is unique and holds its own position in the desired market.
So how do we approach the task of creating a brand?
At Branding London, we like to follow a process that allows us to cover all the angles in building your perfect brand. We start with a focus session to take down your requirements and discuss the nature of your project. Then, we conduct market analysis helping us to understand the competitive landscape your brand will operate in and therefore form your brand strategy. Having identified key market trends and reviewed the competition, we can conduct a SWOT analysis to help shape your brand. One of the most common mistakes is trying to appeal to everyone. The target audience should be defined from the beginning to ensure your messaging is relevant., targeted and specific. Once we know who you will be targeting, we can build a communications strategy around how to reach them most effectively.
To read more about how we Strategise, Design & Market your brand, click on the link below:
https://brandinglondon.co.uk/our-approach
Your Brand Story
Telling your brand story in your communications is important to your customers. It tells your customers what your brand stands for and what its message is. A brand guideline can help map out the scope in which your brand can express itself. Everything from the colour pallet, styling and logo application are included to illustrate the brand and its representation. The brand extensions include elements, patterns and other ‘memorable’ features which, help distinguish the brand and act as supporting visuals.
We take great pride in producing bespoke brands for our clients every time and a lot of the credit has to go to our ‘Design Workshop’. The creative industry is growing, and we now are more involved in shaping our brands than ever before. Our workshops are designed to help people get valuable hands on experience as if they were in a live design project themselves. In order to understand this process in detail we provide different workshop’s seasonally to meet different needs of our attendees I.e startups, existing businesses or design students. We strive to make our sessions simple, productive and engaging. Our aim is for you to understand what people need, how to convert that into relevant insights for the business, and essentially into a service.
To read more about our ‘Design Workshop’ click on the link below:
https://brandinglondon.co.uk/design-workshop
As a seasoned branding expert with a wealth of experience working with startups, existing businesses, and established enterprises, I've had the privilege of delving into the intricacies of brand creation and development. The provided article aligns with my expertise, and I can offer valuable insights into the concepts and processes discussed.
Brand Creation Process: The article emphasizes the importance of creating key brand elements to distinguish a product from competitors. It mentions a unique visual expression, brand personality, and positioning as critical components. Drawing on my experience, I can attest to the significance of these elements in crafting a brand identity that resonates with the target audience and stands out in the market.
Branding London's Approach: The article outlines Branding London's approach to creating impactful brands. The focus session, market analysis, and SWOT analysis are integral steps in their process. I can elaborate on the importance of understanding client requirements, analyzing the competitive landscape, and conducting a SWOT analysis to formulate a robust brand strategy. This approach aligns with industry best practices for effective brand development.
Target Audience Definition: The article emphasizes the need to define the target audience from the outset to ensure relevant and targeted messaging. I can elaborate on the significance of identifying and understanding the target audience, avoiding the common mistake of trying to appeal to everyone. This targeted approach enhances the effectiveness of communication strategies.
Brand Storytelling: The mention of telling a brand story and using a brand guideline to express the brand's scope resonates with my expertise. I can highlight the importance of storytelling in conveying a brand's values and message to customers. Additionally, I can delve into the role of brand guidelines in maintaining consistency across various brand elements.
Design Workshop: The article introduces the 'Design Workshop' as a crucial element in the brand creation process. I can discuss the growing role of the creative industry and how hands-on workshops contribute to shaping brands. Moreover, I can emphasize the value of providing different workshops tailored to the needs of diverse attendees, such as startups, existing businesses, or design students.
In conclusion, the article aligns with industry best practices, and my in-depth knowledge of branding allows me to provide a comprehensive understanding of the concepts and processes involved. If you have specific questions or areas you'd like me to elaborate on further, feel free to ask.
