What's The Difference Between Dupes, Knockoffs, & Counterfeits (2024)

Dupes and knockoffs in the beauty industry are on the rise. Brands are using their marketing genius to create high demand for products, but unfortunately, that also leads to more fake and counterfeit products. Dupes aren’t dangerous like fake or counterfeit products are. In fact, dupes are actually great when you can find a good one!

Knockoff, fake, and counterfeit makeup products are very different than dupes. Knockoffs are usually illegal, made by someone trying to copy a product and sell it as if it were real. On the other hand, Dupes are products made by affordable brands to simulate a formula of a more high-end product.

Knockoffs and counterfeit products are actually dangerous, while actual companies make dupes. If you’re interested in the differences between dupes and fake makeup products, keep reading.

Differences Between Dupes and Knockoff/Fake/Counterfeit Products

Dupes are good, knockoffs are bad. That’s the bottom line. But why, exactly? If they’re both affordable options, they can’t be that different, right? Wrong. Up next, we’ll go over all the ways that dupes and counterfeit products are different.

Product Names

The packaging is a natural starting point for dupes and counterfeit products. Here, you’ll be able to determine right away whether or not a product is a dupe or if it’s a knockoff. Counterfeit products have the same name, either identical to the original product or just slightly different.

Sometimes the counterfeit products will try to be clever about the spelling by substituting a letter or two. But frequently, the names are identical. On the other hand, Dupes might have a related name, but they won’t be the same.

Where the Products are Made

Dupes are products created by affordable brands, with the idea of attempting to create a similar formula and replicate a more expensive product. Dupes come from a place of good intent, with the idea of making quality products available for those on a budget.

Actual, reputable brands do not make knockoffs and counterfeit products. They’re usually made in unregulated factories. A handful of smaller brands market themselves as creators of knockoffs, but they’re not well-known brands. And their production is frequently shut down when the original brands catch on to the fakes.

Ingredients

Because dupes are made by authentic brands and sold in stores, the products are subject to the same rules as any other cosmetics and regulated by the FDA. Brands that produce dupes must disclose their ingredients just like any other product.

Counterfeits and knockoffs aren’t regulated all because they’re most frequently made illegally. There’s no telling what’s actually in these products. There have been plenty of horror stories of people purchasing counterfeit makeup products, having allergic reactions, or even more dangerous consequences.

Some people might purchase these fake products unknowingly, while others are willing to risk the unknown for the reward of having a coveted product that’s otherwise hard to find. Many have reported adverse skin reactions like itching and burning where they’ve used the product. Other reactions have been more severe, like the woman that found out super glue was an ingredient in her counterfeit lipstick.

Where the Products are Sold

If you were to directly compare the packaging of a counterfeit makeup product to the original, you might have difficulty distinguishing the real from the fake. But, if you’re shopping at an actual store, the chances of running into a counterfeit product are slim to none.

Knockoff and counterfeit cosmetics aren’t sold at ordinary stores like:

  • CVS
  • Walgreens
  • Target
  • Walmart
  • Ulta
  • Sephora

But, if you’re shopping on a discount website that ships products from outside of the country, you might run into fake cosmetics.

Markets with individual retailers are another place where fake cosmetics are sold. In some cases, Amazon has even sold counterfeit makeup. This is all the more reason why makeup purchases should be made in person or at least avoiding unknown brands.

Legality

Dupes are legal. Counterfeit products are not. Making and/or selling counterfeit products is a crime. In fact, many big cities have police task forces dedicated to scouring local markets and finding counterfeit products to prevent them from making it home with any possible customers. Counterfeit and knockoff products directly violate trademark laws.

Knockoffs that come in from outside of the country are often confiscated at customs and don’t make their way into the country at all. This obviously doesn’t happen as often as it should since there are plenty of dangerous and potentially harmful fake cosmetics that do find their way to users’ homes.

Larger shipments of knockoffs are more likely to be seized than those smaller packages that individuals purchased.

Why Purchase Dupes or Counterfeit Cosmetics

There are plenty of makeup fans out there that want to own the popular brands but can’t afford the hefty price tags. Sometimes, people are willing to test the waters and hope for the best, so they’ll knowingly purchase a fake product.

It’s also fairly common for companies to underproduce products to create a higher demand for a re-release. When this happens, some people will buy counterfeit products, so they don’t have to wait for the next batch of the real deal to come out.

Then there are, of course, those that simply don’t know they’re purchasing something fake and potentially harmful to their health. Sometimes the idea of a bargain is just too much to pass up.

On the other hand, Dupes are an excellent way for makeup enthusiasts to get similar results from affordable products without having to spend as much as they would for the high-end brands. There are plenty of videos from YouTubers and other influencers in the beauty community that share their favorite inexpensive dupes to take the place of high-end products.

What are the Best Affordable Dupes for High-End Products?

By now, you’re probably wondering, “What are these so-called dupes, and where can I find them already?!” If you love those high-end products, but you’re not a fan of how they hit your budget, then dupes are the way to go. There are plenty of brands that work hard to deliver results that are similar to expensive products without breaking the bank.

Here are some favorite dupes from brands we all know and love, created with the intent to deliver on the quality that you’d otherwise get from a luxury makeup brand:

e.l.f. Putty Primer

What's The Difference Between Dupes, Knockoffs, & Counterfeits (1)

e.l.f. Poreless Putty Primer

The velvety texture of Poreless Putter Primer glides effortlessly over your skin, smoothing over imperfections.

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This pore-filling primer is clearly a dupe for Tatcha’s The Silk Canvas Primer. Until recently, anyone that wanted a smooth surface for makeup application had to spend over $50. But thanks to e.l.f., we now have a dupe with the same pore filling capabilities but a much lower price tag at under $10.

Where to buy it: Amazon

Maybelline Fit Me! Matte Foundation

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Maybelline Fit Me Matte + Poreless Foundation

This lightweight foundation mattifies and refines pores and leaves a natural, seamless finish.

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For years, MAC has been the leader in high-end cosmetics. Their base products, powders, and foundations are hard to beat. But anyone that loves MAC’s Studio Fix liquid foundation will be thrilled to try this dupe. Spending around $8 instead of over $30 is a much better deal.

Where to buy it: Amazon

L’Oréal Infallible Full Wear Concealer

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L’Oréal Paris Infallible Full Wear Concealer

Infallible Full Wear Concealer is Loreal’s highest coverage formula in their widest shade range ever.

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Everyone that uses concealer has heard of Tarte Shape Tape. It has magical covering and brightening powers, for real. It’s no wonder that influencers often refer to it as one of their “holy grail” products. But a tiny tube will set you back over $30. If only there were a more affordable option… don’t worry! L’Oréal has you covered, and this concealer is much more affordable at just about $10.

Where to buy it: Amazon

Final Thoughts

The wide world of makeup has blown up recently, leaving an opening for counterfeit products to find their way in. Unfortunately, the fake products aren’t regulated, and they’re potentially dangerous to your health, not to mention illegal.

If you’re in search of a fantastic product at a bargain price, dupes are the much safer way to go. You don’t have to wonder what ingredients were used or where the products came from.

What's The Difference Between Dupes, Knockoffs, & Counterfeits (2024)

FAQs

What is the difference between dupes and counterfeits? ›

Unlike counterfeit products, which are copies of trademarked consumer goods meant to be passed off as the real thing, dupes (short for duplicate or duplication) are products that mimic other companies' popular products without seeking to trick the consumer into thinking it's the real deal.

What is the difference between counterfeit and knockoff and replica? ›

Counterfeit goods are produced with the malicious intent to deceive and mislead people into believing that the items are genuine when they are not. However, replica goods are not passed off as the original products. Instead, they are acknowledged to be merely identical to the branded goods.

Can you get in trouble for buying dupes? ›

It is illegal to purchase counterfeit goods. Bringing them into the United States may result in civil or criminal penalties and purchasing counterfeit goods often supports criminal activities, such as forced labor or human trafficking.

What is considered a dupe? ›

Short for 'duplicate,' a dupe is a less-expensive alternative to a brand-name item.

Is it illegal to sell Louis Vuitton dupes? ›

In the United States, selling fake bags is illegal under the federal trademark law, also known as the Lanham Act. Counterfeiting handbags also violates the Stop Counterfeiting in Manufactured Goods Act, which Congress passed in 2006.

Are dupes real or fake? ›

A designer dupe or dupe is pretty much the same as a replica and sold in many stores like H&M, Zara, Forever 21, River Island, etc. It's an item of clothing, shoes, jewelry, or bag, etc that is similar to a genuine product, but is not an exact copy or trying to pass off as the real deal.

Does counterfeit mean fake? ›

A counterfeit is a fake or a forgery. If you painted an uncanny copy of the "Mona Lisa" and tried to pass it off as the original, you'd have a counterfeit on your hands.

What are examples of counterfeit goods? ›

Some of the most common examples of counterfeit goods include counterfeit handbags, clothing, accessories, perfumes, and electronics. However, the most commonly seized counterfeit goods are athletic shoes, specifically, from brands like Nike and Adidas.

What is the definition of a counterfeit product? ›

A counterfeit is an item that uses someone else's trademark without their permission. By making or selling a counterfeit, criminals seek to profit unfairly from the trademark owner's reputation. Counterfeiting is a fraudulent imitation (a forgery) of a trusted brand and product, and it is a serious crime.

Where do most fake goods come from? ›

80% of the world's counterfeits originate from China.

Why not to buy counterfeit goods? ›

Anyone buying counterfeit goods may see the sub-standard materials and replica logos as a small price to pay for cut-price 'designer' brands. However, not only can many of the products cause harm, but profits from the sales may be used to help pay for other illegal activities such as drug dealing and human trafficking.

Where do fake designer bags come from? ›

The truth is that these bags are often made by child laborers somewhere overseas working in horrid, inhumane conditions for little or no compensation. The money earned from the sale of counterfeit bags will likely end up in the hands of criminal organizations.

Why is it called a dupe? ›

Dupe can also refer to the victim of a trick or hoax, and — used in this sense — it sometimes conveys the idea that the victim is easily fooled. Dupe comes from the French word for a type of bird called the hoopoe, which has an extravagant crest and a reputation for being dim-witted.

What is the purpose of a dupe? ›

Nowadays, however, when a particular item or brand goes viral, the aim of a dupe is to recreate the product in its most similar form for a fraction of the price. It is no longer a product of inspiration but a mirror image.

What is dupes on Amazon? ›

What is an Amazon dupe? “Dupes” is short for duplicates, and are basically items that look similar to designer pieces, or higher-end items. Usually, a dupe isn't an exact replica of the item, but something similar, and it's generally sold at a lower price.

Can you sell replicas on Facebook? ›

Our policies strictly prohibit IP infringement.

To keep people and businesses safe when buying, selling, advertising and creating on Facebook and Instagram, we've laid out policies that prohibit content that infringes on someone else's rights, including the sale or promotion of counterfeit products.

Can you go to jail for selling fake purses? ›

Penalties for Counterfeit Merchandise

Under federal law, any individual who knowingly distributes, wholesales, or sells counterfeit merchandise faces substantial penalties: Imprisonment for the first offense up to 10 years and up to 20 years for repeat offenders.

How does Louis Vuitton deal with counterfeit? ›

Following its respect for creativity and protection of intellectual property, Louis Vuitton has a zero tolerance policy to counterfeiting. Counterfeiting is the violation of the talent, the skills of the craftsmen and the creativity of the artists to whom Louis Vuitton owes its success.

What happens if you keep selling dirty dupes? ›

Consistently selling "dirty" duped cars will decrease the value of each sale and may lower the daily limit for how many vehicles you can sell. GTA Online players used to "clean" the plates by using the iFruit app, but that's no longer an option after the app died.

What do you call fake purses? ›

A counterfeit or replica bag would look practically identical to the original. In fact, even some brand representatives and paid authenticators are duped by good replicas and counterfeit purses. They likely come with serial numbers, authenticity labels, and brand tags just like the true luxury product.

How do you know if something is a replica? ›

How to identify fakes and other IPR infringing goods
  1. Examine the quality of the product. ...
  2. Be wary of unusually low prices. ...
  3. Inspect the packaging carefully. ...
  4. Check if logos and trademarks are displayed correctly.

What are the 2 main types of counterfeiting? ›

THE TWO CHIEF METHODS OF COUNTERFEITING COINS ARE CASTING AND STRIKING. IN CASTING, THE METAL (USUALLY A LEAD ALLOY) IS POURED INTO A PREFABRICATED MOLD WHICH IN MODERN TIMES IS A TYPE OF PLASTER.

Can you sell counterfeit items if you say it's fake? ›

It's still counterfeiting even when the people buying and selling the merchandise are aware that it isn't from the real source–for instance, that the clothing isn't made by Calvin Klein. That's because even when a buyer knows that the product is a fake, the product can still be used to deceive others.

What is the number 1 counterfeit product? ›

Footwear is the most in-demand product category

Searches for fake footwear brands are by far the most popular.

What is the most common counterfeit item? ›

Footwear is the most counterfeited product in the world. For counterfeiters, function is second to form. They try to copy the designs of the biggest names in shoe ware with poor-quality materials, capitalizing on unknowing shoe collectors and hurting brands during their biggest sales period of the year: the holidays.

What are the most common counterfeit goods? ›

Types
  • Toys. ...
  • Pharmaceuticals. ...
  • Food. ...
  • Wine. ...
  • Cosmetics. ...
  • Cigarettes. ...
  • Military items. ...
  • Other counterfeit product categories. These include items which purport to be original art, designer watches, designer china, accessories such as sunglasses and handbags, and all varieties of antiques.

What are the types of counterfeit? ›

The word counterfeit frequently describes both the forgeries of currency and documents as well as the imitations of items such as clothing, handbags, shoes, pharmaceuticals, automobile parts, unapproved aircraft parts (which have caused many accidents), watches, electronics and electronic parts, software, works of art, ...

Why do the Chinese counterfeit everything? ›

It is because Chinese markets have access to all the resources required to produce counterfeits due to their high production rate, low-cost labour, and adaptive technologies setup by significant brands since the reform of China's economy in 1978.

Are fake products sold on Amazon? ›

Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited.

What percentage of Amazon products are fake? ›

“In 2020, only 6% of attempted new seller account registrations passed our robust verifications process and listed products. As a result, fewer than 0.01% of all products sold on Amazon received a counterfeit complaint from customers.”

Can you legally sell replicas? ›

In the U.S., it's illegal for a person to sell counterfeit merchandise. Both state and federal laws prohibit this type of conduct. If you knowingly sell or intend to sell a fake item, you could be sentenced to years in prison and/or be ordered to pay steep fines.

Is it illegal to wear fake clothes? ›

The manufacture and sales of counterfeit goods is illegal. Buying counterfeit goods, however, is not illegal, even if you do so knowingly.

Why do people buy fake clothes? ›

In general, price is the common reason why people prefer to buy fake goods. People think that original products are too expensive compared to fake ones. However, in determining the price of a product, the creator considers a lot of aspects.

Why not to buy fake handbags? ›

Health Risks Of Counterfeited Designer Items

Not only do these knockoffs have poor craftsmanship, but they also do not comply with safety standards and therefore are possibly lethal! Sometimes these items contain dyes and toxins that are harmful. When we said designer bags are to die for this is NOT what we meant.

Why are replica bags bad? ›

Fake bags use lower quality materials and fabric. Counterfeiters may use fake leather that feels like plastic instead of being soft and supple like real leather. It might even smell like plastic.

Where are Louis Vuitton bags actually made? ›

The Louis Vuitton leather goods collections are exclusively produced in our workshops located in France, Spain, Italy and the United States. Manufacturing our footwear and ready-to-wear collections takes place in France and Italy.

What is a dirty dupe? ›

A dirty dupe is basically when you have the same license plates on multiple cars. A clean dupe that you get by using a donor car should receive the license plate from the donor car.

Is dupe a copy? ›

a short form of duplicate that is used to refer to a product made to look like a more expensive or high-quality product: The fashion blogger shares her favourite designer dupes.

What is a luxury dupe? ›

Dupes (short for duplicates) are cheap alternatives to premium or luxury products, but they do not generally replicate trademarked logos or details, meaning that they are legal and not counterfeit. Content around them has surged on TikTok over the last two years: the hashtag #dupe has 3.5 billion views.

What do you call a person who has been duped? ›

dupe. noun. someone who is tricked into believing or doing something stupid or illegal.

What does dupe mean when selling? ›

The word is short for “duplicate.”

At first, when you see the word “dupe” it might make you think of being tricked or duped. While that's one definition, that's not where the shopping term comes from. In this case, it's a shortened version of “duplicate.” So it's a copy of the product it's inspired by, not a trick.

What does dupe mean in 2023? ›

March 8, 2023. By Jason Faulkner. If you hear “dupe” or “doop” on TikTok, it's a shortening of the word “duplicate” and refers to a copy of a popular brand-name product. TikToks showcasing dupes of popular items are common on the service, and some big influencers gained an audience by doing these videos.

How do you find the dupe of an item? ›

Without further ado, here are the five main ways I find high-quality designer dupes.
  1. Google Photos App.
  2. ShopStyle.com.
  3. Google Image Search.
Nov 11, 2020

Can you buy fake clothes on Amazon? ›

Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited. Failure to abide by this policy may result in loss of selling privileges, funds being withheld and destruction of inventory in our possession.

What are brand counterfeits? ›

These counterfeit goods usually bear the trademark of a legitimate and trusted brand, but they were produced by another party and are not made to the specifications of the original manufacturer. They're often produced illegally and sold at a profit to fund other criminal activities.

What does dupe mean in perfume? ›

They're not counterfeits, and they're not knockoffs — they're dupes, as in fragrances that are nearly identical to popular perfumes. And they're being sold for a fraction of the price of the real deal.

Why are dupes not illegal? ›

They are styles recognized because a luxury designer created the combination FIRST. Even if a product LOOKS exactly like a luxury product including material, heel height, star size, etc, it is NOT illegal or infringes on any copyrights. There are many companies that make duplicates or very similar styles!

What are dupe products? ›

Short for duplicate, dupes are less-expensive alternatives to brand-name products. Don't want to pay $118 for a Lululemon sweatshirt? Amazon will sell you a $39 version that is practically identical when viewed from a distance.

What is the most counterfeited brand in the world? ›

Apple AirPods. Apple is the most counterfeited tech brand in the world, and, much like with fake medications, bogus Apple goods are potentially fatal.

What is the most often counterfeit product? ›

It's Not Just Shoes: the World's Most Counterfeited Products
  • Footwear.
  • Clothing.
  • Leather Goods.
  • Electronics.
  • Watches.
  • What's Left?
  • Other Effects of Counterfeiting.
  • Most Common Counterfeit Platforms.
Oct 9, 2019

Which product is not safe to buy? ›

Never buy:
  • dented, swollen or leaking cans or containers.
  • products with damaged or imperfect packaging.
  • cracked or dirty eggs.
  • chilled or frozen foods that have been left out of the refrigerator or freezer.
  • products that are soiled or mouldy.
  • ready-to-eat foods left uncovered on counters.

Why does Amazon sell fake products? ›

It's simple: profit. Amazon keeps around 15 percent of any sale made by a third-party seller, so, while they do make efforts to ensure the authenticity of goods or follow the negative review trail, they allow anything and everything to go up on sale in the first place.

Should I buy perfume dupes? ›

Dupes don't claim to be the actual designer brand. Instead, they operate as their own brand with scents inspired by popular fragrances. Fake perfumes on the other hand should be avoided at all costs. They're often low-quality concoctions that claim to smell like designer perfumes but often fall short.

What is the difference between a dupe and a clone perfume? ›

In summary, fake fragrances are presented to the market as original ones making them illegitimate copy attempts of the original product whereas clone fragrances, are in fact legitimate inspired representations of the original product.

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