Where to shop for Japanese fashion online? (2024)

Where to shop for Japanese fashion online? (1)

Japanese fashion has always been admired by other cultures. Somehow, the Japanese managed to emerge on top of the fashion scene predominantly because of their unique approach towards the trends, the styles, and the clothing in general. In the last few years, Japanese fashion has been the trendsetter for the world fashion scene, and the rest of the world followed it.

One misconception is that Japanese fashion is all about haute couture and high-end. However, that is simply not true, although certain brands are part of the luxury scene. The rest are pretty affordable and unique. They are also present in the virtual sky, so if you are looking to do some online shopping for Japanese fashion, these online stores are worth visiting:

Uniqlo

Uniqlo is considered one of the most popular international brands that offer and provide clothes with the highest quality. This is a Japanese clothing brand that has been around since 1949 and in all that time, it has offered high-quality products all over the world. Setting an online account is very easy and the clothes get shipped to the desired location.

Comme des Garcons

Comme des Garcons is a brand founded in 1969 and is considered as one of the high-end and luxury Japanese fashion brands. It specializes in men's apparel making the customer base one of the wildest in the Japanese online purchases.

United Arrows

United Arrows offers men's and women's high-end clothing. The international website is available in English, Japanese, and Chinese, targeting a wide consumer base. It is a brand that will satisfy the tastes of the unconventional buyer.

Peach John

Pech John is a brand that offers lingerie, intimates, and loungewear and it is also known as the Japanese's Victoria's Secret. The online shop delivers internationally.

Yesstyle

Yesstyle is one of the leading Japanese fashion online clothing stores. It features many clothing brands such as Tokyo Fashion, PUFFY, Seconds, Click, Catworld, and more. It is a place where one can find a great selection of affordable, high-quality lifestyle clothes.

JSHOPPERS

The popularity of this brand extends on a worldwide level, particularly specializing in offering Japanese fashion clothes to the people living outside Japan.

Snidel

For those who are looking for a feminine and minimalistic style, Snidel is one of the most desired and must-visit online shops.

Where to shop for Japanese fashion online? (2024)

FAQs

Where do Japanese people buy clothes online? ›

Japanese Online Clothing Stores: Everything You Need to Know!
  • GU. GU specializes in casual wear for young people, and the company's clothes are known for their affordability and trendiness - https://www.gu-global.com/jp/ja/ ...
  • A Bathing Ape (BAPE) ...
  • Amazon Japan. ...
  • Rakuten. ...
  • ZOZOTOWN.

What do Japanese use for online shopping? ›

Nissen. Nissen is a great place to start if you're new to shopping with online Japanese retailers. Originally a mail order catalog, you can still find Nissen in supermarkets across Japan.

How can I try on Japanese clothes? ›

Ask the staff when clothes shopping in Japan

The staff are there to help. For example, some shops only display a sample, so make sure to ask the staff if they have your size. And when you want to try on something, just ask the staff. Someone will show you to the fitting rooms and help you if you need different sizes.

Is YesStyle from Japan? ›

Yesstyle is one of the leading Japanese fashion online clothing stores.

What is the best Japanese online store? ›

Our selection of the best Japanese online shops
  • Rakuten Japan.
  • Square Enix.
  • Suruga-ya.
  • Tower Records Japan.
  • Uniqlo Japan.
  • WEGO Japan.
  • Yahoo Auctions Japan.
  • Zozotown.

What is the most popular online shopping site in Japan? ›

  • Amazon Japan. Estimated number of monthly visitors: 597.18 million. ...
  • Rakuten. Estimated number of monthly visitors: 532.01 million. ...
  • 3. Yahoo! Auctions Japan. ...
  • 4. Yahoo! Shopping Japan. Estimated number of monthly visitors: 90.04 million. ...
  • Mercari. Estimated number of monthly visitors: 85.11 million. ...
  • DMM. ...
  • Zozo Town. ...
  • Wowma.

How can I buy Japanese products online in USA? ›

Japan online shopping sites
  1. Amazon.co.jp. Amazon is a giant marketplace for Japanese products. ...
  2. Rakuten.co.jp. Rakuten is the place where you can simplify the shopping process, save time and money. ...
  3. Zozo.jp. This is a website specializing in fashion from Japan. ...
  4. Nissen.co.jp. ...
  5. Kakaku.com. ...
  6. Shopping.yahoo.co.jp. ...
  7. Mercari.

Where can I buy Japanese products online? ›

Shopping sites list
  • Yahoo! JAPAN Auction. marketplace. ...
  • Yahoo! Shopping. Hypermarket. ...
  • Mercari. marketplace. ...
  • Rakuten. Hypermarket. ...
  • Rakuma. marketplace. ...
  • PonparemallJAPAN. Hypermarket. ...
  • eBay. Entertainment goods. ...
  • Hypermarket. you can meet Okinawan specialties born in the unique natural environment and history and culture.

Do Japanese people shop online? ›

Even though consumers are still hesitating to fully shift their purchases online, internet shopping is taking off in Japan, with e-commerce penetration reaching decade-highs and households raising monthly expenditures on online orders.

Is Shein a Japanese company? ›

Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization marketing specialist Chris Xu. The website SheInside.com was registered in March 2011 and advertised itself as "a worldwide leading wedding dress company", although it sold general womenswear too.

Is Shein Japan? ›

SHEIN may be a digital-first proposition but the Chinese fast-fashion juggernaut occasionally tested the waters with pop-up retail events across America, Asia, and Europe, never wedding itself to a permanent location.

Is there a Japanese site like aliexpress? ›

Rakuten is where you'll need to shop. The company has been Japan's number one e-commerce site for as long as we can remember, and now it has dedicated online sites for different regions across the world, including the US. To use Rakuten and have access to its cashback perks, you first have to sign up as a member.

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