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Ever wondered who Lululemon designs its high-quality yoga and activewear for? Let’s dive into understanding Lululemon’s target audience, making it a standout brand in the athletic apparel market.
Who exactly does Lululemon have in mind while creating those sleek, comfy yoga pants and running gear? We’re about to find out!
Meet Lululemon’s Core Audience
Lululemon gears its products mainly towards women who are passionate about yoga, fitness, and leading an active lifestyle. These individuals value quality, comfort, and the ability to perform at their best during any activity. But that’s not all; Lululemon also caters to men and kids now, broadening its horizons.
The brand targets people in the middle-to-upper income bracket, considering its premium pricing. The typical Lululemon customer looks for more than just activewear; they seek a lifestyle aligned with wellness, making Lululemon’s offerings an attractive choice.
Why Playbite Users Will Love Lululemon
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