The“big four of fashion”refers to cities that are usually leaders in innovative designs and clothing. The termfashion capitalis nowadays used for the cities that holdfashion weeks.
What city is the capital of fashion? There are a number to choose from.
Paris, New York, London, and Milan are the most recognizablefashion capitals of the world, but sometimes Tokyo is also added to that list.
This is what put them on the map as the fashion capitals of the world.
Paris
What is the fashion capital of Europe?
It has to be Paris.
Fashion weekin Paris is one of the most anticipated and attended compared tofashion weeksheld in other cities. It hosts over 100 designers and designer brands every year, and not all of them are even based in Paris.
Paris has been considered the style andfashion capitalof the world since the 16th century, and it has been influential in the fashion world ever since.
The fashion industry is one of the most grossing industries in France and therefore, an integral part of its economy.
There are many reasons whyParisbecame thefashion capital. One of them is setting fashion trends. Namely, Haute Couture and the beginning of fashion publications are only the tips of the iceberg of what France gave to the world of fashion.
Moreover, notable French designers became household names in Paris and changed fashion forever. Two of them are Coco Chanel and Saint Lauren.
Read the article about beloved French designer Coco Chanel and her contribution to the world of fashion inthis post.
New York
What city is the fashion capital of the US? The trendsetters definitely reside in NY.
Paris is not the only trendsetting city in the world. Designers based inNew Yorkchallenged Parisian couture by introducing sportswear in the high fashion world back in the 1940s and 1950s.
New York became synonymous with a luxurious lifestyle, hustle culture, and big brands.
Fashion is an integral part of life for people living in New York.
This is also the city that was first to host thefashion week, and as such, made history. The event was supposed to shed some light on American designers, but no one could have predicted what would happen next.
They made history by kick-starting the largest and the most important event in the industry that occurs each year.
Milan
What Italian city is considered the fashion capital? Look no further than Milan.
Milanis also recognized as one of thebig fourin the fashion world. It might not have such a long history as cities like Paris, but the contribution of designers in the 20th century is what made this city afashion capital.
What’s more, Milan is the capital that features so-called Milan houses, luxurious boutiques, and workshops. There you can find fashionable garments and jewellery made by some of Italy’s finest designers.
Of course, Milan is also the host of its ownfashion week, one of the most important events for designers to showcase their work and make new trends.
London
Londonis another important city in the fashion world. The language barrier (or lack of it) plays a significant role in establishing cities such as New York and London as the global capitals in fashion.
Moreover, London is populated with people from all walks of life, and this multicultural aspect is what made designers who are based in London stand out.
This characteristic and the recognizable products, along with the sense of style, allows London to compete with the rest of the big fashion capitals. It is what put this city in the 21st century on the map of thefashion capitals.
London also hosts fashion week and has brands featuring some of the most influential designers of the century.
Should Other Cities Join in?
Historically, other cities were also consideredfashion capitals of the world.Some of them areFlorence, Venice, and Rome.
Cities such as Delhi are also on the list among the influentialfashion capitals. Still, their fashion week designs don’t get as much media coverage and hype as the capitals mentioned above.
The cities that host and are notable for being thefashion capitalsare located in the west. Namely, Tokyo has only recently been added to the list of fashion capitals as one of the big five in the world.
This might shed light on the bias towards the westernized fashion designers that dominated the fashion industry for a long time and Eurocentric beauty standards pushed by the modelling industry.
Whilst we’re starting to see inclusivity, there is still a long way to go for the fashion industry.
Final Word
Hosting fashion weekis not exclusive to the big four. Nevertheless, we only seem to talk about them as they feature the most notable designers, and the cities are exiting and bigger than life.
There is also a visible pattern of cities with shops and space for those who live luxuriously and can afford designer items.
Moreover, these cities have a special feeling to them, an identity, and a culture that we recognize as exclusively their own. That is also reflected in their clothing and designs.
