Why Blackpink's Jennie Is The One And Only 'Human Chanel'
Chanel ambassadors will come and go, but there will be only one 'Human Chanel' and it's none other than Jennie Ruby Jane. Ever since her appointment as the luxury fashion house's brand ambassador in 2017, the Global IT Girl has sat in the front row of Chanel's fashion shows, graced magazines while flaunting the iconic C logo and much more.
However, what makes her the one and only so-called 'Human Chanel?' Well, it's because she's so much more than merely an ambassador for the brand. Yes, she lives and breathes Chanel. However, the Blackpink star is also one of the biggest forces behind making the brand, which was previously popular among women in their 30-40s, trendy with Gen Z. Yes, Chanel and tweed existed years before Jennie, but that doesn't take away from the fact that the SOLO rapper played a key role in its success.
Don't believe us? Well, due to the popularity of the Coco Crush Collection, featuring Jennie, sales of watches and fine jewelry increased by 30% from 2021 to KRW 1,591.3 billion in 2022. You might want to deny it, but Chanel is not afraid to accept that the Blackpink star is indeed one of their most profitable ambassadors.
Moving onto the fact that she is capable of selling out any Chanel product she owns, let alone endorses. Be it a pricey black bag or a dainty little ring, every Chanel product touched by Jennie has flown off Chanel's selves within minutes. In fact, it happens so often that it has gotten its own name, the 'Jennie effect' or Jennie's Midas touch.
Also, let's not forget, the rapper is a Chanel muse! As a matter of fact, she was one of Karl Lagerfeld's last hand-picked muse for the elegant brand.
So, until any other ambassador can replicate her massive impact on the brand, let's all agree, Jennie will always be the one and only human Chanel since whatever she creates, sooner or later becomes a hot trend.
