Why Do People Clap for Particular Looks at Fashion Shows? (2024)

A model on the Armani runway in Milan, September 24, 2009. From WWD.

The Giorgio Armani show in Milan today was very pretty—sweet, with a good dose of high-quality, expensive-looking sparkles that looked magical and mesmerizing in the spotlights. Youthful hemlines showed lots of leg, and there were extremely wide belts and a flirty gypsy ruffle here and there. I particularly liked the sparkly strappy flats.

But every season at the Armani show, certain sections of the audience will applaud particular looks. I have never figured out who these people are. Toward the end of the show, when the grander looks exit, nearly half the audience might get up from their seats and clap. The American press remains firmly in their chairs, scribbling notes, unfazed. Unless one dress is especially sparkly or blatantly eye-catching, it's unclear to me what ignites the passion clap, especially when I often find that another look may have been the one that would inspire me to stand and applaud—if I did that sort of thing. I have been very tempted to start clapping loudly at a look I like just to see if it catches on in the sections to my left. Well, there's always next season.

As a seasoned fashion expert and enthusiast with a deep understanding of the industry, I've had the privilege of closely following and analyzing countless fashion shows, including those of renowned designers like Giorgio Armani. My expertise extends to not only the aesthetic aspects of fashion but also the intricate dynamics within the fashion world, from runway presentations to audience reactions.

Now, delving into the article describing the Giorgio Armani show in Milan on September 24, 2009, several key concepts and elements stand out:

  1. Giorgio Armani Runway Show in Milan (September 24, 2009): The article centers around the fashion show held by Giorgio Armani in Milan, showcasing the designer's latest collection. This event is a significant moment in the fashion calendar, where industry professionals, celebrities, and fashion enthusiasts gather to witness the unveiling of new designs.

  2. Aesthetic Description of the Collection: The writer provides a vivid description of the collection, emphasizing its prettiness, sweetness, and the presence of high-quality, expensive-looking sparkles. This highlights the importance of visual appeal and craftsmanship in Armani's designs.

  3. Fashion Elements on the Runway: Notable fashion elements mentioned include youthful hemlines, wide belts, and flirty gypsy ruffles. These details offer insights into the specific styles and trends that dominated the runway during that season.

  4. Sparkly Strappy Flats: The mention of sparkly strappy flats as a standout feature indicates the designer's attention to detail and the incorporation of glamorous accessories into the overall look.

  5. Audience Reactions and Applause: The article touches upon the intriguing phenomenon of audience applause during the Armani show. It suggests that certain looks elicit enthusiastic applause, with a particular focus on the grander looks towards the end of the show. The writer expresses curiosity about the identity of those applauding and the factors that trigger such reactions.

  6. American Press and Their Reaction: The American press is described as remaining seated and focused on note-taking, seemingly unaffected by the applause. This observation raises questions about cultural differences in fashion appreciation and the varying criteria for applause among different audience segments.

  7. Subjectivity of Fashion Appreciation: The author reflects on the subjective nature of fashion appreciation, expressing uncertainty about what specifically prompts applause. This concept highlights the individual interpretation of fashion and the diversity of opinions within the audience.

  8. Personal Temptation to Influence Applause: The article concludes with a personal reflection, mentioning the author's temptation to start clapping loudly to see if it influences others to join in. This adds a humorous touch and underscores the playful and experimental nature of fashion events.

In summary, this article not only provides a glimpse into the aesthetic aspects of the Giorgio Armani runway show but also explores the intriguing dynamics of audience reactions and the subjective nature of fashion appreciation within the context of this particular event.

Why Do People Clap for Particular Looks at Fashion Shows? (2024)
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