Why is every bikini bottom a thong now? (2024)

For a couple of summers I have resisted baring my cheeks, writes Gabi Lardies – but now it seems my options are running out.

It wasn’t that long ago that seeing a thong on the beach signalled the wearer was certainly not from New Zealand. They’d be speaking in Latin cadences and blissfully unaware of this little country’s modesty around bottoms. Lately, though, smaller and smaller bikini bottoms have been creeping their way onto local bums and beaches.

Bums are joyous and happy things – they’re bouncy, soft and round, all the things we like about baby cheeks but bigger. I think they are cute to see on the beach, but I’m not sure baring my own would bring me such joy.

So far, I’ve resisted, surviving off op-shop finds and whatever old lycra thing I can still squeeze into from previous summers. But now elastics have perished, sagging crotches have been collecting water, and waves have found it increasingly easy to pull bottoms down. There’s also the inescapable fact that in your 30s you start growing again so bits come out which shouldn’t and it is very annoying to always be on nipple patrol when it’s actually office shutdown and you’re meant to be doing laugh, live, love or eat, pray, love.

Why is every bikini bottom a thong now? (1)

A search for a new bikini at the mall, however, didn’t return any non-thong options. Sure, there are some that don’t look like thongs on the hangers – they’re labelled “cheeky”, “French” or “Brazilian” and are perhaps the width of a hand at the back. The problem is that in practice, aka on a body, they ride up into your crack, creating a permanent wedgie and revealing just as much as a thong, possibly with less comfort. I tried on the ones with tie-up sides, the ones with bra-strap-like sides, the thick sides, and the high sides all with the same result – the cheeks were out. Choice was an illusion.

Bikini tops, on the other hand, seem to have stayed relatively unchanged. The classic triangles on string still prevail, and it’s easy enough to adjust the coverage to taste by sizing up or down. Then there are other options, like bandeau, boob tubes, balconettes, underwired contraptions, and scooped kinda sporty tops to suit different shapes and sizes and styles. These little garments are real options, which actually fit boobs in different ways, rather than having the singular aim of making their way into a dark crevasse.

Back in the bottoms department, boyleg bottoms and boardshorts have been lost to the mists of time, like mp3 players. Even one pieces, traditionally the safely modest option of swimwear, are mostly “cheeky” now.

Why is every bikini bottom a thong now? (2)

The newfound popularity of the bikini bottom thong comes on the back of a greater movement of butt appreciation/sexualisation, where the behind has entered the room of things to pay attention to. Like any hot item of clothing, it comes within a can of worms – is wearing butt floss to the beach empowering or self-objectifying? Will wearing it lead me to feel good about my body or disparage it? And, will people stare, make comments and make me feel gross?

Worms and all, the mall reckons I’m the only person in the world who doesn’t want to bare my bum, and I’m worried it’s a sign of ageing, being a prude and serious uncoolness. Do I need to embrace this new way of living, sun’s out, buns out, which truthfully is going to mean I have to do a whole lot more personal grooming? Annoying.

When I get home from the mall, my flatmate invites me to look through her bag of clothes destined for the op shop. In there is a tankini, with perfectly classic bottoms, in bright blue, which is a perfectly acceptable colour. I am saved.

A few days later she posts a photo of herself at the beach. She must have had assistance because it’s from behind. The sun is shining on her hair and down her back, all the way down to two revealed cheeks. It’s like a vision from heaven – of beauty and freedom. Perhaps it’s good to leave butt coverage in the past, like thinking SPF15 was all good. I go back to the mall. On the rack of bikini bottoms there’s pink, green, floral (vomit) and chequered (fine but kinda twee) thongs. The black ones with the white trim I liked have sold out.

Why is every bikini bottom a thong now? (2024)

FAQs

When did bikini bottoms become thongs? ›

mid-1970s: Fashion designer Rudi Gernreich invents the first thong bikini in 1974; The next year, Helmut Lang iconically photographs models Lisa Taylor and Jerry Hall wearing the designer's one-piece black thongs.

What is the thong bikini trend in 2024? ›

Thong Bikini Trends 2024: This year, high-waisted thong bikinis are particularly popular, offering a blend of retro vibes and modern minimalism. Brazilian thong bikinis continue to be a favorite, known for their flattering fit and sensual appeal.

Where is it illegal to wear a thong bikini? ›

Thong bikinis are legal in most parts of the United States, but laws vary by city and county. In Florida, for example, thong swimwear is prohibited in state parks, including some portions of the state's beaches. Regardless of the legality, many women say the cut helps them make peace with their bodies.

What happened in Bikini Bottom? ›

Between 1946 and 1958, the U.S. government detonated 67 nuclear weapons on these islands. Some of these weapons were detonated underwater, which perhaps explains the weirdness of Bikini Bottom's residents.

When was it illegal to wear a bikini? ›

In many countries, the design was banned from beaches and other public places: in 1949, France banned the bikini from being worn on its coastlines; Germany banned the bikini from public swimming pools until the 1970s, and some communist groups condemned the bikini as a "capitalist decadence".

What are the side effects of wearing thongs? ›

But thongs have also been associated with a range of vagin*l and anal health issues, including hemorrhoids, urinary tract infections (UTIs), and skin tags. While it's definitely tight quarters back there, it's unlikely that wearing a thong can cause hemorrhoids.

Why do so many girls wear thongs now? ›

No more visible panty lines:

This is one of the biggest reasons why women invest in quality thongs. Since they are made from thin fabrics, the edges are not raised and the thong fits on your body like a second skin. Not just bodycon dresses, but thongs can also be worn underneath fitted pants & skinny jeans.

Are thongs losing popularity? ›

Celebrities, models and fashionistas have been spotted displaying their G-strings. It's not surprising this trend has made a comeback with culture being so invested in all things nostalgic right now. Thongs have been and will always continue to be here to stay.

Is it appropriate for a 14 year old to wear a thong? ›

It is perfectly normal for a 14 year old to wear a thong. If she wants to reduce her visible panty lines or tan at the beach, yes.

Did Florida ban thong bathing suits? ›

On this dark day in Florida's history, the state told women to cover up. The Sunshine State banned the thong bikini from state beaches in 1990.

Is it unsanitary to wear a thong? ›

"You run the risk of bacteria kind of accumulating and growing, and that could lead to things like some vagin*l infections, maybe even UTI's (urinary tract infection)," Dr. Udayamurthy said. She had a few more tips, including making sure the thong is not too tight and making sure it's clean.

Is it illegal to wear a thong at Myrtle beach? ›

“Thong” style bathing suits are not allowed on the beach or in public. G-strings, T-Backs, “dental floss” style, and thongs are prohibited in public. It is illegal to disturb or damage the dunes, sand fencing or sea grass oats.

What are the rules in Bikini Bottom? ›

These are some of the laws in Bikini Bottom, which are similar to that of United States laws, against the following actions: stealing, Parking in a No Parking Zone, Parking next to a fire hydrant, Littering, Driving Blindfolded, public nudity, and others.

What season is banned in Bikini Bottom? ›

Watch SpongeBob SquarePants Season 5 Episode 20: SpongeBob SquarePants - Banned in Bikini Bottom/Stanley S.

When did girls start wearing thongs? ›

In the 1990s, the thong gained wider popularity in the United States as underwear and as swimwear, especially with women, but also men.

When were visible thongs popular? ›

The rising popularity of low-rise jeans led to increased exposure of thong tops in the early 2000s. Originally shown by WWE female wrestler Amy Dumas in early 2000, others such as Britney Spears have been portrayed as a major contributor to the whale tail's popularity.

Were thongs popular in the 90s? ›

Before Kardashian, the exposed thongs of the '90s and early 2000s were popular among music and movie stars who helped to bring the look into the mainstream thanks to their pairing of low-rise pants and skirts with thongs pulled up high over the waistband.

When did men start wearing thongs? ›

During the 1800s, when men began wearing thong underwear in the form of jockstraps. It wasn't until around the 1980's that thongs came back into style for both men and women.

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