Why Is Japan So Cheap? | by Takatoshi Ito - Project Syndicate (2024)

Takatoshi Ito

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Economists should not blame the Bank of Japan’s monetary policies for the yen’s declining purchasing power. It is flatlining productivity in tradable sectors and stagnant real wages that explain the arrival of Cheap Japan.

TOKYO – Every month, the Bank for International Settlements calculates and publishes the real and nominal effective exchange rates for major currencies. The most recent data, released in mid-February, contained a shock for Japan. They show that the yen’s real effective exchange rate (REER, representing roughly the purchasing power of the currency) is now as low as it was in the early 1970s, when the yen was first floated following the collapse of the Bretton Woods and Smithsonian systems of fixed exchange rates.

As the yen’s purchasing power has weakened, the Japanese have noticed that imported goods are now more expensive, and the media are full of stories about Japanese visitors to New York, London, and Singapore being surprised by the high prices of goods and services there. In Tokyo, for example, a bowl of ramen typically costs less than ¥1,000 ($8.66), but in New York, based on my observations, it costs more than $20. A McDonald’s Big Mac costs the equivalent of $3.38 in Tokyo, as opposed to $5.81 in the United States, according to The Economist.

Similar comparisons can be made for subway fares, Uniqlo Heattech undershirts, five-star hotel rooms, and many other goods and services. Prime property in Tokyo, which was the most expensive in the world 30 years ago, is now much cheaper than in any other major financial center.

Why Is Japan So Cheap? | by Takatoshi Ito - Project Syndicate (2024)

FAQs

Why are Japanese prices so low? ›

Why is the yen falling? The value of a country's currency rises and falls relative to currencies elsewhere in line with the laws of supply and demand. At the moment, investors are being driven to offload the yen due to a yawning gulf in interest rates between Japan and the United States.

Why is Japan so inexpensive? ›

The Cheapest Country in the Developed World

This is because Japan has had almost no inflation for the last decade or so, while prices elsewhere have skyrocketed. And, on top of this, the yen has recently fallen in value, meaning that your money now buys a LOT more in Japan.

Why is yen depreciating against dollar? ›

That's mainly because of the wide gap in interest rates between Japan and the US. Japan's new policy rate is by far the lowest in the developed world, at a range of between 0% and 0.1%. Federal Reserve officials have kept the US benchmark federal funds rate in a range of 5.25% to 5.5%.

Why do people think Japan is expensive? ›

Why Do People Think Japan Is Expensive? The reputation of Japan as a costly destination has roots in the Bubble Economy of the late '80s. It's epitomized by rumors of exorbitant prices, like tales of $500 beers at bars in Tokyo, or hotel rooms smaller than shoeboxes being more expensive than the Ritz Carlton in Paris.

Is Japan cheaper than the US? ›

United States is 52% more expensive than Japan. May 2024 Cost of Living.

Is Japan more affordable than the US? ›

Japan spends $10,000 per capita, versus $4,600 in the United States. However, the quality of service is comparable, and healthcare costs in the United States tend to be more expensive.

Is Japan the cheapest country? ›

Due to this number, the Japanese living cost is slightly expensive in the Asia continent. According to Numbeo, it is 33% cheaper to live in Japan than in the USA. An Indian student needs at least INR 70 to 90 thousand per month to study in Japan. This amount excludes the rent amount as it differs from place to place.

Is it cheap to eat out in Japan? ›

Overall, the cost of food for tourists in Japan can be higher than in Europe, particularly for dining out and grocery shopping. However, there are also many affordable food options in Japan, such as street food and local eateries, that offer a taste of Japanese cuisine without breaking the budget.

Is it cheap to eat in Tokyo? ›

Depends what you are willing to eat but many meals cost between 500 & 1000 yen which is approx 10-20 US. Especially but not confined to curry and noodles. Also bento or Japanese box lunches are fairly cheap.

Who has the best currency in the world? ›

The highest-valued currency in the world is the Kuwaiti Dinar (KWD). Since it was first introduced in 1960, the Kuwaiti dinar has consistently ranked as the world's most valuable currency.

How many yen are in 100 dollars? ›

15,587.50000 JPY

Is it better to buy yen in the US or Japan? ›

When to exchange: Although it depends on the currency, it is generally better to exchange yen in Japan than in your home country, due to a lower commission and better exchange rate. Similarly, you'll typically get better rates away from the major airports.

How much is a meal in Japan? ›

The cost of eating in Japan per day can range from 3,500 to 6,000 yen for budget travelers, up to 6,000 to 12,000 yen for mid-range travelers, depending on the dining preferences and the specific region or city. Costs may vary widely based on individual dining habits and the chosen dining establishments.

Is Japan safe for American tourists? ›

Japan is generally safe and is rated among the safest countries in the world. Reports of crime such as theft are very low and travelers are often stunned by the fact that locals leave belongings unaccompanied in cafes and bars (though we certainly don't recommend it!).

What does Japan value the most? ›

In Japan, some of the core values are thinking of others, doing your best, not giving up, respecting your elders, knowing your role, and working in a group. These concepts are taught explicitly and implicitly from nursery school into the working world.

Why does Japan have no inflation? ›

Inflation is soaring in countries around the world – but not in Japan. Government price controls, an ageing population and negative interest rates are among the factors keeping down inflation in Japan.

Why won t Japan raise rates? ›

The Japanese government might have a tougher time of things, because higher interest rates will raise the cost of servicing existing and future bonds. That's particularly bad news considering the country's chunky debt load, which, at more than twice the size of the economy, is the world's heaviest.

Will the yen get stronger in 2024? ›

JPY USD: Nomura Expects Yen to Strengthen Against Dollar in 2024 - Bloomberg.

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