Why pantyhose sales are still surprisingly strong (2024)

For much of the 20th century, pantyhose were an essential component of any polished woman’s outfit. But then, many Gen X and Boomers stopped wearing pantyhose years ago, dismissing them as uncomfortable and easily ruined by runs. Most Millennial women have never even worn them, and thanks to more casual office wear, they don’t need to in most offices.

Overall sales for sheer hose are down 8% in the 12-month period ending in September, according to the NPD Group / Consumer Tracking Service, and just last year, Cosmopolitan’s style editor declared that hose was not okay.

But pantyhose is far from extinct. In fact, it is enjoying a small bit of a popularity among younger women, according to the NPD Group. Sheer hosiery had $482 million in sales in the one year period ending May 2015, the NPD Group reports, and 27% of those sales were to Millennials, which considering its increase of 9%, the group calls a notable revival.

What’s driving the popularity

While the fashion-forward (and Gen X) First Lady Michelle Obama does not wear them, duch*ess of Cambridge Kate Middleton, a Millennial, notably does. She even inspired the “Kate effect” upon her royal engagement in 2010, boosting sales of styles and brands she wears, and in the case of hose sales surged. Hose have even made some recent appearances on runways,

A Google search for “pantyhose” brings links to major brands like No Nonsense and Hanes, but also shows another modern iteration of the legwear: as an object of fetish. One of the top results is a six-minute voyeuristic video called “Secretary in miniskirt, pantyhose and heels.” Many of the photos appearing at the Instagram hashtag #pantyhose (less than half a million hits, compared to #tights’ 1.1 million and #leggings’ 2.3 million), appear focused on the sexual aspect as well, with a more specific tag, #pantyhosefetish, also bringing up more than 60,000 posts.

And, while many companies have eased up their dress codes, pantyhose are still required in some types of workplaces.

Here’s a rundown of employers keeping the pantyhose industry alive.

Health care: Pantyhose were required wearing for women workers at the Mayo Clinic, but as of June, they’ve been removed from the dress and decorum policy, which forbids jeans, fleece and hiking boots.

But they’re still required in some other health care workplaces. Female officers of the Commissioned Corps of the U.S. Public Health Service must wear sheer hose when wearing skirts or dresses. All employees of Summa Health System, the largest employer in Summit County, Ohio with over 9,000 workers, must wear hose or tights if wearing skirts or dresses. (Also on Summa’s list of no-nos: “extreme or faddish” hair colors, visible piercings in excess of 2 per ear, visible tattoos, and going commando.) This did not go over well with all employees, according to posts on the job ratings site Glassdoor.com: “Female employees shouldn’t be required to wear panty hose and closed toe shoes because it just reinforces the misogynistic attitude that women’s bodies are dangerous and must be concealed,” said one worker’s comment. “Even the nuns that work in our affiliated hospitals are wearing sandals and capris.”

Financial services: In 2010 the Swiss bank UBS issued a persnickety 44-page dress code which specified, among many other rules and items of grooming advice (avoid garlic breath), what colors of stockings and undergarments were required (skin-tone). “Always wear stockings with dark trousers. If you wear a skirt, wearing tights remains binding even in hot weather.” That code was mocked, and the company later issued a shorter revision. Anecdotal evidence indicates that in numerous conservative workplaces including corporate, finance, and banking jobs, pantyhose is still either expressly or implicitly required. For lawyers, it can depend on the day’s duties, and if it’s a court appearance day, it can depend on the judge.

Politics: While it’s not required, hose are still worn in Washington, D.C., which the Fashion Whip blog called “one of the last bastions of formal attire in the country,” though the columnists attribute the hose-wearing more to Republican figures and wives. A congressional staffer told them, “Tights are all over the Hill in the winter, on everyone, because we all wear skirts so often. But come summer, the only women in hosiery are staffers who work for Southern Republican senators. Then it’s sheer, nude pantyhose every day.”

Non-conservative restaurants: Hose doesn’t have to be polished or demure. At the “breastaurant” Hooters, “Hooters Girls” female wait staff wear Tamara brand shiny, tan, footless hose as part of the uniform. The capri-style hose is less likely to run, more comfortable, easier to clean, and fits a range of leg lengths. (Employees also wear slouchy white socks on top.) The Tamara hose are dispensed in vending machines in Hooters bathrooms in addition to being sold online. The Hooters style is also worn by cheerleaders, and the brand also makes a light support line of hose for casino workers.

Flight attendants: Each airline’s flight attendants wear distinctive uniforms, including opaque tights or sheer hose with skirts or dress styles. It’s not just a matter of a complete uniform being part of the airline’s branding, but because of the hours spent working at high altitude, there’s also a safety element. Compression stockings can help prevent deep vein thrombosis (DVT), and there’s a line called Sky-Highs marketed just to flight attendants.

Amanda Pleva, a flight attendant with 13 years of experience, wears Spanx tights for her uniform, but says the DVT concern is a definite threat. “Compression hose is great as well as convenient because it doesn’t snag as much.” That’s fortunate, as Sky-Highs cost $25 a pair–but Pleva said some insurance plans may cover the cost.

Why pantyhose sales are still surprisingly strong (2024)

FAQs

Are pantyhose out of style 2023? ›

Thus, a simple pair of stockings worn as tights has landed itself as the most viral trend of 2023 (so far). Indeed, 2023 is really in its 'no pants, no problem' era after a handful of celebrities have stepped out sans the bottom half of their outfits and honestly the look is a mood and a half.

Why no one wears pantyhose anymore? ›

It turns out pantyhose sales have been sagging for the last two decades, because of self-tanner, open-toed shoes, women wearing pants more often, and, generally, more casual dress in the workplace. Millennials don't own pantyhose. One article says, "Many people associate sheer with grandma."

Does anybody wear pantyhose anymore? ›

Pantyhose weren't left-back in yesteryear. Many women enjoy them today, and you don't have have to settle for the squeezed-in corseted feeling of the past. Hipstik provides comfortable low-rise pantyhose with a non-squeeze waistband for women of today.

What country buys the most pantyhose? ›

Top pantyhose importing countries in the world
  • USA ($2,231.8 million)
  • Germany ($1,018.6 million)
  • Japan ($994.5 million)
  • United Kingdom ($762.0 million)
  • France ($607.4 million)
  • Italy ($415.0 million)
  • Netherlands ($408.3 million)
  • Russia ($370.6 million)

Will pantyhose come back in style? ›

News flash: Pantyhose are back in fashion! Even sheer pantyhose. Even nude pantyhose!

When did pantyhose fall out of fashion? ›

But the bottom line is this: Between 2009 and 2013, according to Experian Marketing Services, the number of women in the U.S. who said they bought regular pantyhose declined 40%. The number of women who said they bought control top pantyhose declined 47%.

Do people still wear pantyhose with dresses? ›

1. How to wear pantyhose with a dress or skirt. What is this? Classic sheer, nude pantyhose are worn with dresses to keep from baring legs, and all their imperfections, in formal and professional environments.

What happened to legs pantyhose? ›

Pantyhose decline

Around 1991, pantyhose sales started dropping because office workers were adopting a more casual appearance, wearing slacks with knee-high hose rather than pantyhose.

Should you wear nylons with a co*cktail dress? ›

#1. Go without. If you don't care for pantyhose and you're comfortable going without, that's perfectly fine for all but the most conservative of semi-formal events. (If it's a business event, you may want to ask around and see what the other women are going to wear to be sure you look appropriate.)

What year were pantyhose most popular? ›

Pantyhose were invented in the late 1950s and went on sale in 1959. They didn't become popular until the mid-1960s (thanks to the mini-skirt). They were revolutionary because women no longer needed to wear a girdle or garter belt.

Are bare legs OK in winter? ›

Let's face it, no matter what you do, bare legs look hot in the winter, but it's still cold outside. You've gotta shield your exposed skin with a stylish long coat, that *bonus* will look amazing when paired with a shorter hem underneath. Yes, knee length or higher is acceptable here!

Is it OK to wear pantyhose with open toe shoes? ›

According to Stacy London of What Not To Wear, she too agrees that hosiery can be paired with open-toe shoes so long as the shoe is more of a peep-toe. Interestingly enough, fashion designers have intentionally dressed models in pantyhose with open-toe shoes on the runway as well.

Who carried their girlfriends pantyhose? ›

Henry Dobbins carried his girlfriend's pantyhose around his neck, but not out of a sexual predilection. For Dobbins, the pantyhose were a talisman, a good-luck charm, something that made him feel protected.

What is pantyhose called in America? ›

You might call pantyhose tights or stockings — this word is uncommon outside of the US, and it's typically used for a particularly thin, sheer hosiery with built-in underwear. Pantyhose were invented in the 1960s, replacing old fashioned knee-high stockings that were held in place with garters.

What are pantyhose called in England? ›

The term is popular in North America for sheer tights, whilst the word tights specifically means thicker items of legwear to most North Americans. But the term pantyhose really is a just a catch all term for tights in Europe and particularly Britain, albeit a rarely used one.

Should I wear pantyhose to a funeral? ›

Modesty is the key when deciding what to wear to a funeral, as your attire should reflect the solemn nature of the service. In summary, yes, you should wear stockings for a funeral.

Should you wear pantyhose to a winter wedding? ›

I maintain that pantyhose are a classy and appropriate choice for a dressy winter event, as long as you wear closed toe shoes. I generally recommend matching your skin tone, but you could potentially wear sheer black hose or fishnet stockings with a black dress and black shoes.

What will be in style in 2023? ›

2023 Fashion Trend: Sheer Clothing

From a cellophane-like dress, worn over a boldly hued maxi skirt at Tory Burch's spring 2023 show, to a frothy frock revealing undergarments at Victoria Beckham, the previously risqué trend is coming not only for your weekend wardrobe but even everyday workwear.

Should I wear pantyhose to a wedding? ›

The truth is, as the mother-of-the-groom, you can wear whatever you want to the ceremony. While it's not required to wear pantyhose to weddings, we highly encourage you to look and feel fabulous for the occasion. Thigh highs are a glamorous way to help you reach this goal.

What country invented pantyhose? ›

History books credit Allen E. Gant with creating pantyhose — or “Panti-legs” — in 1959. The idea came to him while on an overnight train to North Carolina with his pregnant wife, Ethel Boone Gant, when the two of them were returning home from the Macy's Thanksgiving Day Parade.

Why wear compression pantyhose? ›

The most common use of 20-30 mmHg compression hose is for varicose veins; moderate swelling and edema; arterial and venous insufficiencies; reducing pooling of blood in the legs; protection against deep vein thrombosis (DVT); during and after pregnancy and frequent and long distance travel.

Should I wear pantyhose with an evening gown? ›

I have advised readers that while bare legs are fine even at the most formal events, hosiery also is perfectly acceptable as long as it's skin tone and sheer.

Why did men wear pantyhose? ›

Men whose jobs require long hours of standing say that pantyhose can reduce leg pain, swelling and fatigue. Increasingly, doctors recommend that long-distance fliers wear tight-fitting hosiery or socks, to prevent getting blood clots in their legs.

How many years does it take pantyhose to decay? ›

Pantyhose can take up to 30-40 years to decompose when placed in a landfill. While they can't be recycled, there are many different ways to reuse your old stocking, tights, and pantyhose.

Are pantyhose now called tights? ›

Pantyhose are considered a type of underwear. They are sometimes also called tights, though tights are usually thicker than pantyhose (but still not opaque, like leggings.) Pantyhose usually encapsulate the feet, unlike leggings, which end at the ankle (or above).

Are black nylons in style 2023? ›

The resurgence of black pantyhose is in line with Pinterest's 2023 trend predictions, announced on December 7, which included “Airy Styles” as one of next year's top fashion trends.

Is it OK to wear black nylons with a dress? ›

Solid black pantyhose works well for a formal gathering on a warm day, as it elongates the black look while keeping you cooler than wearing dress slacks. Pair the hose with a matte-finish black pump or flat. If you must add some color to your look, do so with metallic jewelry or a delicate dark-hued scarf.

Is it considered tacky to wear nylons with sandals? ›

Here's the general rule: Yes, you can wear pantyhose, so long as the shoe that you are wearing has a closed or peep toe. If it is a true sandal with an open toe, I will stay clear of pantyhose.

What is the most common color of pantyhose? ›

Black is most common. But colours like marine blue, burgundy or green also look great. Feel liberated to combine skirts and dresses thanks to the different colours.

Why were nylons so popular? ›

Nylon stockings were cheap, durable, and sheer compared to their cotton and silk counterparts.

What size are vintage pantyhose? ›

Vintage stocking sizes range from about 8 1/2 to 14, and it's based largely on foot size. Sometimes you'll find petite, regular, and tall options to account for differing leg sizes.

Can I have bare legs at a wedding? ›

So, when going to a more formal event, consider skipping the hosiery so that you can show off your bare legs and pretty pedicures in sandals and peep-toe heels. What is this? It's perfectly fine to go bare-legged when it's too hot and stuffy for hosiery. You'll feel more comfortable and cool that way.

What color pantyhose to wear? ›

Match your tights or stockings to the hemline of your skirt or dress. For example, if you have a black dress, then choose a pair of black tights or stockings. There is an exception to this rule, however; if your outfit is darker than the shoes you are wearing, choose nude-colored tights or stockings instead.

What is winter legs? ›

Muscles contract when they get cold as a way of preserving energy. This means you must exert more force to move your muscles in the cold. Not using our contracted muscles increases stiffness, spasms, and cramps. Add slight dehydration during the winter, and you've got achy, tired legs.

Can you wear pantyhose alone? ›

And generally speaking, going commando is fine, but there are a few rules to follow. If you're going without panties regularly, be sure to consider the health risks. vagin*l folliculitis, yeast infections, UTIs, and chafing are a few possible ailments that are even more uncomfortable than wearing undies under tights.

Can I wear pantyhose with slingbacks? ›

DON'T wear hose with slingbacks or mules—not attractive. DO get toeless hose (try Hanes Silk Reflections Transparent Sheer collection, $10.50 each) to wear with open-toe shoes.

Are more men wearing pantyhose? ›

More and more men are wearing pantyhose every year. The practice has gotten so popular that several companies produce lines of specialized men's pantyhose. If you'd like to try out wearing pantyhose, finding the right pair is easy.

What is the male equivalent to pantyhose? ›

But what does the word “mantyhose” exactly mean? A neologism born from the combination of “man” and “pantyhose” - also known as “broisery” or “guylons” - the term“mantyhose” simply means “tights for men”, and they are as versatile and fashionable as their women's alternative.

What do the French call pantyhose? ›

collant m. a pair of pantyhose un collant.

What do British people call tights? ›

In British English such garments are referred to as 'skins'.

Can men wear women's tights? ›

Can men wear women's leggings and shorts? This is a question I'm getting asked more frequently, and the answer is a definite yes! More men wear leggings these days, but the choice doesn't seem to be as vast as it is with women's brands. Men want a good choice of funky leggings too!

What are French stockings called? ›

The word for stockings in French is collant.

What trends are out of style in 2023? ›

The biggest style trends out of fashion for 2023 are mini pleated skirt with socks and chunky loafers, blazer with biker shorts, skinny jeans with chunky sneakers, mini pleated skirt with a crop top, leggings with high heels, ripped jeans with sneakers, dress with chunky sneakers, corset tops with cargo pants (wear ...

What are the fashion material trends for 2023? ›

Key colors span Sweet Coral, Faded Citrus, Satin Brass, Dark Cedar, Pewter and more. With colors like Wild Rose, Fuchsia, Yellow Freesia and Turquoise Sea, Spring/Summer 2023 provides balance and hope.

What pants are in trend in 2023? ›

Cargo pants are the look of choice for 2023 with baggy legs, long hems, and maximum pocket space. While the trend has definite early '00s roots, the waists are higher than their super low-rise counterparts at the turn of millennium—which comes as welcome news to most.

What is the color for 2023 in fashion? ›

Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?

What will be the color of 2023? ›

The Pantone Color Institute named Viva Magenta as its official color of the year for 2023 for its joyous yet powerful nature. A red with subtle notes of purple, magenta flawlessly complements many different color palettes from those on the richer, jewel-tone side of the spectrum to even a lighter, earthy palette.

Are skinny jeans out for 2023? ›

Skinny Jeans, Skinny Pants & Leggings Are Back in For Fall 2023.

What are people wearing in 2023? ›

Glossy red hues took over the Fall 2023 runways ranging from Sandy Liang and PatBo to Tory Burch and Wiederhoeft. Think: Juicy reds with vibrant orange undertones that would look just as good in head-to-toe looks (see: a pantsuit) as accent accessory pieces (trendy shoes, handbags, jewelry, etc.).

What are the hottest beauty trends for 2023? ›

The top beauty trends to look out for in 2023
  • 2023 Hair Trends. ...
  • The power bob. ...
  • Deep side parts. ...
  • Slicked-back bun. ...
  • 2023 Makeup Trends. ...
  • Bold blusher. ...
  • 90s Redux. ...
  • Metallic Eyes.
Feb 24, 2023

What are the tights trend in 2023? ›

In 2023, we're seeing the Skittles approach to tights—the slogan "taste the rainbow" is perfectly applicable here. Seemingly no color is off-limits. Shades like tangerine, lime green, and Pepto Bismol pink are getting plenty of play among the fashion crowd, coordinated equally saturated clothes.

Are leggings still in style 2023? ›

No, leggings will never go out of style. They're a versatile and comfortable article of clothing that can be dressed up or down to suit any occasion – and they're great to wear as regular pants too, as reviewed on this page.

What is wearing for spring 2023? ›

For spring 2023, there is plenty to add to the mix. Much like the rest of the seasons, spring fashion comes with its own staples — maxi skirts and tank tops, flowy blouses, and light-wash denim — and there are only so many combinations you can make with the same pieces from year to year.

What is in style summer 2023? ›

Summer Trend 2023: Summer Black

While brighter, more vibrant colors typically dominate between the months of May and September, brands like Tory Burch and Valentino really embraced all-black everything for summer 2023. The good news is, the very same pieces will still fly once things cool off again.

Are capris still in style 2023? ›

The capri pants trend 2023 is quite strong for the next seasons. Pants match numerous looks, from the neatest, to the most casual and sporty. If you want to know more about capri pants and trends, keep reading the article and check out the models we have available for you.

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