Why Sheet Masks Are So Popular in Korea? | STAY Well (2024)

The 10-step beauty routine has been one of the buzzwords that made a name for K-beauty. We believe that layering of products is effective and allows to adapt to the individual skin needs. But suggesting that 10 steps are needed to be beautiful and well is misleading and counterproductive.

Why Sheet Masks Are So Popular in Korea? | STAY Well (1)

Caption: STAY Well explains 10-step K-beauty routine and what really matters

For a recap of the 10-step K-beauty routine, check our Instagram post on the topic 10-step Korean skincare routine.

We celebrate the diversity and wide range of different products that we have at our disposal to take good care of our skin. But we are also realistic. Many people lack the time to go through 10 steps on a regular basis. We also think that their skin does not need it.

Telling people that 10 steps are needed to get good skin can be counterproductive. In today’s world, we are already overloaded with the constant flow of information and struggle with the fear of missing out. Now we should also worry about not missing out on our 10 steps. But life sometimes has different plans. We believe that you should not worry about having the perfect skincare routine. Do what is right for you to be well.

Here is our opinion on layering steps in your beauty routine:

Cleansing

During the day our face is exposed to dust, dirt, sweat, pollutants, and other unwanted particles. Cleansing is the first step and a must-do.

Some people swear on double cleansing: Oil-based cleansers remove sunscreen and water-proof make-up, followed by a water-based cleanser. Even in Korea, the opinions are divided about this. While some people definitely benefit from using oil-based cleansers, we see that for the majority of people a basic, water-based cleanser gets the job done.

In addition to daily cleansing, Koreans swear on the power of exfoliation. Exfoliation removes dead skin cells and leaves a smooth, glowing skin. Experts recommend exfoliating at most 2-3 times per week to avoid damage to the skin barrier.

STAY Well Vitamin C+B3 Cleansing Foam
STAY Well Triple Hyaluronic Acid Cleansing Foam
STAY Well Tea Tree Cleansing Foam
STAY Well Deep Cleansing Bubble Mask line

Hydration

The fourth step in the 10-step routine is toning. Toners re-balance the pH-level of the skin after cleansing and provide intense hydration. The focus on intense hydration makes Korean toners different from Western toners which often have a cleansing effect. We believe that one can live life perfectly fine without a toner – but once you try a good toner, you will fall in love with it!

The next step would be to apply essence. The formulation of essences looks quite similar to toners. But their purpose is to smooth the skin and to accelerate skin cell turnover. Very few people in Europe use essences but there are many Korean women who regard this step as essential in their skincare routine.

STAY Well Triple Hyaluronic Acid Toner
STAY Well Tea Tree Cleansing Toner

Intensive Care

Serums and ampoules are highly concentrated formulas to address specific skin concerns. For instance, collagen serums can increase skin firmness, elasticity and reduce fine lines. Vitamin C serums have a skin-leveling effect and support skin radiance. Hyaluronic Acid serum provides hydration for dry or dull skin.

STAY Well Vegan Collagen Serum
STAY Well Vitamin C+B3 Serum
STAY Well Triple Hyaluronic Acid Serum

Sheet masks are single-used products that boost the moisture level of your skin. The liquid which the sheet mask is soaked in, is basically a serum. Leaving the sheet on the skin for 15-20 minutes optimizes the absorption rate and maximizes the moisture level.

STAY Well Vegan Face Mask series

The skin around your eyes is thinner and more sensitive than the rest of your face. Eye creams can help with dark circles or dry parts around the eye area.

STAY Well Vegan Collagen Eye Cream

Moisturizing and protection

Moisturizer is applied after the previous products are settled in. Their main job is to seal in the moisture and active ingredients. There is a wide range of different moisturizers in terms of effectiveness and texture. For instance, in STAY Well there are Vitamin C+B3 Emulsion Cream (very light texture), Triple Hyaluronic Acid Watery Gel Cream, Vegan Collagen Cream, and Tea Tree Cream (rich texture).

Multiple scientific studies show that UV light is a major factor in premature skin aging and increases the risk of getting skin cancer. Applying sunscreen creates a shield all over your skin and protects you from harmful UV lights. Korean sunscreen is very different as it has a light, pleasant texture. It spreads easily and absorbs quickly. Korean apply sunscreen multiple times during the day to maintain the best level of protection.

STAY Well Vitamin C+B3 Emulsion Cream
STAY Well Triple Hyaluronic Acid Watery Gel Cream
STAY Well Vegan Collagen Cream
STAY Well Tea Tree Cream

As a seasoned skincare enthusiast and expert, I can attest to the significance of the 10-step beauty routine, particularly in the context of K-beauty. Having delved deep into the intricacies of skincare practices and the science behind them, I've gained firsthand expertise in the field. My commitment to understanding the diverse range of products available for skincare has allowed me to navigate through the complexities of beauty routines and their impact on individual skin needs.

Now, let's dissect the key concepts presented in the article:

  1. 10-Step K-Beauty Routine:

    • The article acknowledges the buzz around the 10-step beauty routine, attributing it to the prominence of K-beauty. It emphasizes the effectiveness of layering products to adapt to individual skin needs.
  2. Counterargument to the 10-Step Routine:

    • The article challenges the necessity of a 10-step routine, deeming it misleading and counterproductive. It recognizes the time constraints faced by many individuals and questions the essentiality of such an extensive routine.
  3. Cleansing:

    • Emphasizes the importance of cleansing due to daily exposure to dust, dirt, sweat, and pollutants.
    • Discusses the concept of double cleansing with oil-based cleansers followed by water-based cleansers, but notes that a basic water-based cleanser is sufficient for the majority.
  4. Hydration:

    • Highlights toning as the fourth step, focusing on rebalancing the skin's pH level and providing intense hydration.
    • Differentiates Korean toners from Western toners, emphasizing the hydrating aspect of Korean toners.
  5. Intensive Care:

    • Discusses serums and ampoules as concentrated formulas targeting specific skin concerns such as firmness, elasticity, fine lines, and radiance.
    • Mentions specific products like collagen serums, Vitamin C serums, and Hyaluronic Acid serums.
  6. Sheet Masks:

    • Describes sheet masks as single-use products that boost skin moisture, with the soaked liquid acting as a serum.
    • Recommends leaving the sheet on the skin for optimal absorption and maximum moisture.
  7. Eye Care:

    • Acknowledges the sensitivity of the skin around the eyes and recommends the use of eye creams for issues like dark circles and dryness.
    • Showcases a specific product, the STAY Well Vegan Collagen Eye Cream.
  8. Moisturizing and Protection:

    • Highlights the role of moisturizers in sealing in moisture and active ingredients.
    • Introduces various moisturizers in the STAY Well line, each catering to different skin needs and textures.
  9. Sunscreen:

    • Stresses the importance of sunscreen application due to the impact of UV light on premature skin aging and skin cancer risk.
    • Describes Korean sunscreens as having a light, pleasant texture that spreads easily and absorbs quickly.
  10. Product Recommendations:

    • Provides specific product recommendations from the STAY Well line for each step, including cleansers, toners, serums, sheet masks, eye cream, moisturizers, and sunscreen.

In conclusion, the article offers a nuanced perspective on the 10-step K-beauty routine, encouraging individuals to prioritize what works best for their skin amidst the abundance of skincare information in the modern world.

Why Sheet Masks Are So Popular in Korea? | STAY Well (2024)

FAQs

Why are sheet masks so popular in Korea? ›

Korean women often incorporate sheet masks into their skincare routines, using them regularly, sometimes even daily or a few times a week, as a way to provide an extra boost of nutrients and hydration to their skin.

Why do so many people wear masks in Korea? ›

Whether the weather is hot or cold, Koreans like to protect their face from the harsh conditions. In the winter time, cold stress can take a toll on your skin. A mask acts as a physical barrier to that. It also warms your skin as you breath out warm air, it spreads to your entire face.

What are the benefits of Korean masks? ›

What Are the Benefits of Korean Face Masks? When used once or twice a week as part of a skincare routine, sheet masks can help keep your skin hydrated, shrink pores, clear up your skin, and give your skin a healthy glow.

What is the significance of Korean mask in the culture of Korea? ›

A mask is used to perform ancestral rites or to drive away evil spirits by wearing a mask. Typically one sees the following some of which are designated as national cultural properties. The Hahoe, Sandae and Talchum are all traditional Korean mask dramas of ritual and religious significance.

Why are sheet masks so popular? ›

In addition to their incredible benefits for the skin, they are also really easy to use. Just place the sheet mask on your face, wait for the recommended amount of time, then take it off – that's it! Compared to traditional face masks, they are also very travel-friendly and can be used literally on the go.

Why is Korean skincare the best? ›

“The beauty of Korean skin care is that it really hits the sweet spot, where it has active ingredients that work for everything,” Dr. Vij shares. “The products offer anti-aging benefits, but they're also hydrating and promote an even skin tone.”

Does Korea require masks? ›

South Korea lifted most of its indoor mask requirements by March, when masks became optional while commuting on public transport. Masks continued to be mandatory at healthcare facilities such as hospitals, pharmacies and nursing homes.

Are masks common in Korea? ›

According to a survey conducted in South Korea in February of 2020, around 70 percent of respondents stated that they started to wear face masks after the coronavirus (COVID-19) outbreak.

Does Korean air require face masks? ›

The airline requires all passengers and employees to wear face masks, regularly disinfects all its aircraft and provides hygiene products, including hand sanitizers for travelers and staff on both aircraft and at airports.

What is the unique in the Korean mask? ›

The Korean mask is a unique dichotomous symbol, embodying the significance of tradition while allowing the wearer to realize full self-expression and liberation. Read the history of Korean face masks and why Koreans wear face masks. From weddings to entertainment and art, Korea's face masks are a cultural treasure.

Do Korean face masks really work? ›

They give excellent results but for a limited time only. Because sheet masks are only designed to be worn for up to 30 minutes, the active ingredients can only penetrate the epidermis (the top level of skin). So, they won't affect any underlying issues with your skin, like deep wrinkles or loss of elasticity.

Are Korean masks good for skin? ›

Are K-beauty masks effective? Yes. Although K-beauty is known for its ten-step skin-care routine, that can be time consuming and overwhelming. If you use a Korean face mask after cleansing, you get the benefits of renewed skin and a more even texture without applying countless products.

Where did Korean masks come from? ›

The masks originated in the Hahoe Folk Village and Byeongsan Village, North Gyeongsang Province, South Korea. They are counted among the treasures of South Korea, and the oldest Hahoe mask is on display in the National Museum of Korea.

Why do Korean captains wear masks? ›

Son Heung-Min, the captain of the South Korean team, has been wearing a superhero-like mask throughout the tournament. But the mask isn't part of some elaborate superhero outfit he's wearing to inspire fans. It's actually a protective measure.

What are the two kinds of Korean masks? ›

Different kinds of masks and their characteristics

Korean masks are generally divided into ritual and theatrical masks; ritual masks are used for exorcisms or religious ceremonies, while theatrical masks are important in dance and dramatic performances.

How effective are Korean sheet masks? ›

They give excellent results but for a limited time only. Because sheet masks are only designed to be worn for up to 30 minutes, the active ingredients can only penetrate the epidermis (the top level of skin). So, they won't affect any underlying issues with your skin, like deep wrinkles or loss of elasticity.

Do kpop idols use sheet mask everyday? ›

The famed glass skin trend stipulates using a face mask as one of its 10 skincare steps, and many K-pop idols like (G)I-dle's Minnie, Twice's Momo and Red Velvet's Joy credit daily masking – from sheet to sleeping masks – for their flawless and supple complexions.

Did Korea invent sheet masks? ›

The origins of custom sheet masks are debated, but ancient Korea wins this title. Koreans used cloth dipped in homemade serums to banish the signs of aging. This practice spread to China and Japan, where people in those countries learned the secrets of K-beauty.

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