Why this local brand is beating McDonald's in the Philippines (2024)

McDonald's is an American fast-food behemoth. With more than 37,000 restaurants in 120 countries, the chain dominates pretty much every market it chooses to enter. But in the Philippines, where McDonald's has been trying and failing for nearly 40 years to be No. 1, a local chain is giving McDonald's a run for its money: Jollibee.

Watch this video to find out why this Filipino fast-food chain is challenging major international rivals at home — and abroad.

Why this local brand is beating McDonald's in the Philippines (2024)
Top Articles
Latest Posts
Article information

Author: Delena Feil

Last Updated:

Views: 6061

Rating: 4.4 / 5 (45 voted)

Reviews: 92% of readers found this page helpful

Author information

Name: Delena Feil

Birthday: 1998-08-29

Address: 747 Lubowitz Run, Sidmouth, HI 90646-5543

Phone: +99513241752844

Job: Design Supervisor

Hobby: Digital arts, Lacemaking, Air sports, Running, Scouting, Shooting, Puzzles

Introduction: My name is Delena Feil, I am a clean, splendid, calm, fancy, jolly, bright, faithful person who loves writing and wants to share my knowledge and understanding with you.