Why Wisconsinites Put Soda In Their Old Fashioneds (2024)

WUWM 89.7 FM | By Audrey Nowakowski

PublishedJanuary 29, 2021 at 5:07 AM CST

This week’s Bubbler Talk clears up some muddled history of one of our favorite drinks — the Old Fashioned. In a question from listener Lea, she asked:

Why is Wisconsin the only place that puts soda in their Old Fashioneds?

To answer Lea’s question, I found exactly the right person: Jeanette Hurt. She’s the author of 15 books, including most recently, Wisconsin co*cktails.

“I guess you could say I am a co*cktail historian as a result of the work I did on this book,” says Hurt.

Why Wisconsinites Put Soda In Their Old Fashioneds (1)

Credit Photo by Martin Moore / Lost Whale and PufferFish Tiki

/

Lost Whale and PufferFish Tiki

The main thing that sets Wisconsin Old Fashioneds apart from others is, of course, brandy instead of whiskey. But it’s also the muddling of cherries and oranges with bitters, often some sugar, and topping it with sweet or sour soda.

“If you order an Old Fashioned anyplace else in the world, it's going to be whiskey, usually rye, bitters, sugar, maybe a little water. That's it. It's garnished with a lemon peel or an orange peel. It doesn't have fruit, it does not have soda at all,” Hurt explains.

LISTEN: The Real Story Behind Why Wisconsinites Drink Brandy Old Fashioneds

She says the tradition of adding soda and fruit to an Old Fashioned goes back to Prohibition. Since the only alcohol anyone could get at the time was homemade, much of it didn’t taste great, so people began adding extra ingredients to drinks to mask the taste.

This practice continued even after Prohibition as bars relearned how to make co*cktails once they opened again, according to Hurt. Plus, since women started going to speakeasies during Prohibition, they continued going to bars in earnest after its repeal.

Why Wisconsinites Put Soda In Their Old Fashioneds (2)

Credit Russell Lee / Farm Security Administration/WPA

/

Farm Security Administration/WPA

But what do more women in bars have to do with soda in Old Fashioneds? And why did it continue if the booze weren’t bad anymore?

“There was this A.I. Stone, professor of co*cktails and pick-me-ups, who travelled around the country and he taught bartending classes. And his theory of the Old Fashioned is he preferred making it the traditional way. But he said, if customers wanted a different way, you make it the way they want. And he also blamed it on women having a sweeter taste,” explains Hurt.

Why Wisconsinites Put Soda In Their Old Fashioneds (3)

Credit University of Wisconsin Press

/

In a Milwaukee Journal article from Dec. 5, 1935, a section entitled “Must Yield To Ladies” says, “If lady customers insisted on veritable banana splits with every shot it was quite all right to give it to ‘em.”

Bartending slang of the time even referred to an Old Fashioned co*cktail as a “fruit salad,” says Hurt.

So while you can thank the ladies of the 1930s for the taste of our classic Wisconsin Old Fashioned, not all bartenders were as interested in welcoming women and complained about learning how to make new drinks.

“What is also interesting is [the Milwaukee Journal] also included an interview with a 70-year-old bartender who began mixing drinks in 1893 and thought the fine art of bartending was, ‘Ruined by both Prohibition and women. In those days, I knew how to mix only 12 drinks. Now I must know how to mix more than 100 mostly silly concoctions with a lot of fruit. It's an outgrowth of Prohibition and woman. We old timers don't like to see women at bars.’ Isn't that funny?” says Hurt.

Daniel Beres is an owner of Lost Whale and PufferFish Tiki in Milwaukee. He says men’s distaste for fruitier drinks is an outdated stereotype.

beres__danielan.mp3

WUWM's Audrey Nowakowski speaks with Daniel Beres, owner of Lost Whale and PufferFish Tiki, about their special Old Fashioned recipe on tap, and what he thinks about the stereotype of women preferring sweeter drinks.

“I can't speak for everyone. But you know, I think anyone that plays the gender idea that women tend to drink sweeter things than men like — it's just not true,” he says. “There are no rules and that kind of way of thinking, like that’s just not a thing anymore.”

Beres also sees no problem with soda in Old Fashioneds, either.

“I mean, Wisconsinites have been doing it this way for a very long time … who are we to shy away from tradition? You know, I love being from Wisconsin. I love that I kind of grew up in my drinking years, you know, with that brandy Old Fashioned sweetness kind of stuck with me. But at the same rate, I can understand how, you know, you go to 49 other states and you get a completely different co*cktail.” he says.

Why Wisconsinites Put Soda In Their Old Fashioneds (4)

Credit Courtesy of Daniel Beres

/

At the Lost Whale, they actually serve their own Old Fashioned on tap in what Beres calls a “nerdy” recipe — but there’s still a soda component.

“We actually get a soda syrup from Brew City Soda here. We get their concentrated [lemon lime soda] syrup mix and then we do a specific blend of the syrup to water ratio, add that to the co*cktail and the keg and then carbonate the entire thing. So we are definitely doing our own ridiculous, techie version of a Wisconsin Old Fashioned,” he says.

Contrary to the stereotype of women only wanting sweeter drinks, Bubbler Talk questioner Lea prefers a brandy Old Fashioned sour. “Something that my mom always said was 'Put olives in it',” she notes. “So I like a brandy Old Fashioned sour with olives … If I make it myself, I put just maybe like a teaspoon of olive juice in the Old Fashioned itself as well, which is a little different, but I think it tastes good.”

So while we can remember the ladies when we make a Wisconsin Old Fashioned with Sprite or Squirt, or Jolly Good, everyone has done their part to keep the tradition going on as strong as our drinks. Cheers!

Make your own Wisconsin Old Fashioned at home:

Why Wisconsinites Put Soda In Their Old Fashioneds (5)

Credit University of Wisconsin Press

/

Have a question you'd like WUWM to answer? Submit your query below.

_

Why Wisconsinites Put Soda In Their Old Fashioneds (2024)

FAQs

Why Wisconsinites Put Soda In Their Old Fashioneds? ›

She says the tradition of adding soda and fruit to an Old Fashioned goes back to Prohibition. Since the only alcohol anyone could get at the time was homemade, much of it didn't taste great, so people began adding extra ingredients to drinks to mask the taste.

Why are Old Fashioneds different in Wisconsin? ›

Nationally, Old Fashioneds are typically made with rye or bourbon whiskey, but the true Wisconsin Old Fashioned is made with brandy -- Korbel by tradition.

Should an Old Fashioned have soda water? ›

Use a good bourbon or rye whiskey based on your preference. Do not add seltzer or club soda, which many recipes call for. Some bartenders will muddle lots of fruit, such as maraschino cherries, in whiskey and call it an old-fashioned.

Why does Wisconsin drink Brandy Old Fashioned? ›

The World's Columbian Exposition of 1893

You can't talk about Wisconsinite drink preferences without talking about brandy. In part, Brandy Old Fashioneds are credited with the impression that Korbel Brother Brandy made on German Wisconsinites who visited the 1893 World's Columbian Exposition in Chicago.

Which state drinks the most Old Fashioned? ›

The brandy old fashioned, bloody mary with a beer chaser, Tom & Jerrys — Wisconsin has laid claim to many co*cktails, or perhaps just made them better. In a state that continuously ranks in the top margins for alcohol consumption, Wisconsin's drinking traditions aren't just cherished, they've rarely changed.

What is the state drink of Wisconsin? ›

Wisconsin: Brandy old fashioned

Milk is technically the official state beverage, but the brandy old fashioned is a Wisconsin legend and certainly deserves some attention.

What was the drinking age in Wisconsin in 1970? ›

Considering Wisconsin is widely known for its drinking culture, it is perhaps unsurprising that the state's legal minimum drinking age has long been a subject of debate. Prior to the 1970s, Wisconsin's minimum drinking age was 21 years for over half a century in accordance with the 18th amendment of the constitution.

What's the difference between neat and Old Fashioned? ›

For a drink made without ice or mixer, you'd order it "neat," and it would be served to you in an Old Fashioned co*cktail glass. So, you might say, "I'd like a bourbon, neat." To order a martini "up" or "straight up," means you'd like it chilled. A co*cktail that is poured over ice is "on the rocks."

Why is soda water used in co*cktails? ›

You'll find soda water in many of the drinks every bartender should know. These drinks tend to be lighter in flavor. Along with the carbonation, the mineral flavors are what make soda water a great ingredient to have on hand when making summer co*cktails.

Why do you put an egg white in a whiskey sour? ›

Bartenders use egg whites in co*cktails, like the whiskey sour, to give it a rich, creamy texture along with a smooth head of foam.

What is the most drank liquor in Wisconsin? ›

For example, gin is only the most popular liquor in Washington, D.C., rum is only the most popular liquor in Hawaii, brandy is only the most popular liquor in Wisconsin, and bourbon is only the most popular liquor in Kentucky (though if bourbon is only going to be #1 in 1 state, it makes sense that it's Kentucky!).

Why is alcoholism so prevalent in Wisconsin? ›

High outlet density – basically, the sheer number of stores, bars and restaurants that sell alcohol – encourages frequent and heavy drinking. “We not only have a lot of bars in Wisconsin compared to the rest of the nation, but more places that sell alcohol,” says Busalacchi.

What is the most Wisconsin drink? ›

1. Wisconsin's Twist on a Classic — The Brandy Old Fashioned. Did you know Wisconsin consumes the most brandy per capita in the country? Part of the reason is due to our unofficial state co*cktail, the Brandy Old Fashioned.

What is the oldest soft drink in America? ›

DR PEPPER IS THE OLDEST MAJOR SOFT DRINK IN AMERICA.

Originally made in Morrison's Old Corner Drug Store in Waco, Texas, the drink's unique flavor was a hit when it was first sold in 1885.

What is America's oldest drink? ›

The Sazerac is considered by many to be America's oldest co*cktail! Made with rye whiskey, Peychaud's bitters, absinthe, sugar, and a lemon peel, it's a true classic.

What is the oldest mixed drink in America? ›

Peychaud used Sazerac De Forge et Fils brand of cognac, an Absinthe rinse, sugar, and his house-made bitters. Peychaud called his concoction the Sazerac co*cktail because of the spirit he used and the vessel he served it in. Therefore the Sazerac co*cktail created by Peychaud, is known as the oldest co*cktail in America.

What do they call soda in Wisconsin? ›

The fusion of these terms is prevalent in central Wisconsin where “pop” and “soda” are used interchangeably.

What is Wisconsin favorite soda? ›

Jolly Good Soda

Is it legal in Wisconsin to drink with your parents? ›

Yes. Persons under age 21 may possess and consume alcohol beverages if they are with their parents, guardians or spouses of legal drinking age; but this is at the discretion of the licensee. The licensed premises may choose to prohibit consumption and possession of alcohol beverages by underage persons.

What is the lowest drinking age in the world? ›

The youngest legal drinking age in the world is 15, with both Mali and the Central African Republic allowing folks to drink at that time.

What is the youngest age to drink in Wisconsin? ›

What is the Legal Drinking Age in Wisconsin? According to state law, the Wisconsin drinking age is 21 or older. An "underage person," also known as a minor, is any person under 21. Possession, consumption, purchase, or procurement of alcoholic beverages by an underage person is illegal unless an exception applies.

What is the drinking age in Japan? ›

In Japan, the legal adult age is 20. Japanese law prohibits individuals under the age of 20 to drink alcohol or smoke. Regardless of age, you must not force anyone to drink or smoke as it may cause serious health and social consequences.

Is an Old Fashioned a man's drink? ›

The Old Fashioned co*cktail, served on the rocks, is one of the traditional manly co*cktails we can't ignore. Poured over ice, this legendary combination of sugar, water, angostura bitters and either bourbon or rye whiskey will give you those ultimate man-points.

Is an Old Fashioned a woman's drink? ›

No. Not in the classic sense (which we don't think is valid any longer but we also know what you mean). It's strong and boozy as hell.

Should you put ice in an Old Fashioned? ›

Technique: The most balanced Old Fashioned is made by stirring the drink with ice for about 20 to 30 seconds and then straining that mix over fresh ice.

What is the best soda to mix with whiskey? ›

Whiskey and co*ke are a classic combination for a reason: Coca Cola's sweet, earthy, caramel flavors pair perfectly with the vanilla and oak notes in whiskey. The variation on Rum and co*ke works especially well with bourbon-style whiskey and gets even better with a squeeze of lime.

Is it better to drink alcohol with soda water? ›

Mixing Alcohol With Diet Soda May Make You Drunker : The Salt Turns out, the sugar in regular soda helps slow down your body's absorption of the alcohol in co*cktails. So switching to diet in your rum and cola will save you calories but may leave you spinning.

Is club soda and soda water the same thing? ›

Club soda is similar to sparkling water because it also has some minerals. However, the biggest difference between the two is that manufacturers add carbonation and minerals after the fact. They don't occur naturally in club soda like they do in sparkling water.

What's the difference between bourbon and whiskey? ›

While all whiskeys are made from a fermented mash of grains, bourbon is predominantly made from corn (more on that later). And within the category of bourbon, you have lots of producers to choose from.

Is bourbon the same as whisky? ›

After all, both bourbon and whiskey are brown liquids — they look about the same. And to add to the possible confusion, if you just refer to bourbon as whiskey, you wouldn't be wrong. Bourbon is a type of whiskey, much the way that Champagne is a type of wine. So all bourbon is whiskey, but not all whiskey is bourbon.

Why do people crack eggs in alcohol? ›

Better Protein

One of the biggest reasons people mix an egg with their beer is to add more protein to their diet. It's common amongst bodybuilders or those that are trying to bulk up.

What is the drunkest county in Wisconsin? ›

The Top Five Drunkest Counties In America
  • Outagamie County, Wisconsin.
  • Calumet County, Wisconsin (29.8% of adults report binge or heavy drinking)
  • Walworth County, Wisconsin (29.3% of adults report binge or heavy drinking)
  • Pierce County, Wisconsin (28.9% of adults report binge or heavy drinking)
Sep 6, 2022

What is the number 1 drunk state? ›

Unsurprisingly, the most densely populated states in the U.S. consume the most alcohol by volume. California leads the pack with 85.7 million gallons consumed in 2020. Texas, Florida, New York, and Illinois round out the remainder of the top five.

What state drinks the most whiskey? ›

In 2021, Kentucky had the highest per capita consumption of straight whiskey at over 293 9-liter cases per one thousand adults. Straight whiskey is whiskey created by distilling fermented cereal grain mash, creating a liquor not exceeding 80 percent alcohol by volume (ABV) and aged for a minimum of two years.

What state has the worst alcohol problem? ›

No. 1 goes to North Dakota, America's drunkest state. Here, nearly a quarter of the adult population—24.7 percent—report binge or heavy drinking. This state also claims the highest rate of alcohol-related driving deaths, with nearly 47 percent of roadway fatalities attributable to alcohol consumption.

What are the four states of alcoholism? ›

If you or your loved ones need help to identify the signs of problem drinking, four stages of alcoholism have been identified: pre-alcoholic, early alcoholic, chronic alcoholic, and end-stage alcoholism.

Who drinks more Wisconsin or Minnesota? ›

Coming in at No. 1 overall is Outagamie County, Wisconsin, with 31% of adults reporting they binge drink or drink heavily.

What town in Wisconsin has the most bars? ›

Those trees are watered twice a day. With vodka. I'm sure you've heard it quoted by friends, and you've probably quoted it yourself – the unverified fun fact that Eau Claire has more bars and taverns per capita than any city in Wisconsin.

What is the drinking capital of Wisconsin? ›

The drunkest city in the United States is Green Bay, Wisconsin. Approximately 26.5% of adults drink to excess. 50.5% of driving deaths in Green Bay involve alcohol.

Why are there so many bars in Wisconsin? ›

"The reason why there are taverns in Wisconsin is because Wisconsinites as a people are culturally predisposed to drinking with other people in a social setting," Draeger said. Wisconsin today ranks 11th in the nation with the number of breweries per capita, according to the Brewers Assocation.

What is the oldest soda flavor? ›

Pepper was first served at the 1885 Louisiana Purchase Exposition a full year before Coca-Cola was introduced to the market, making it the oldest soda still available in the world.

Which soft drink was banned? ›

Coca-Cola and Pepsi are being banned across several Indian states after an environmental pressure group said it had found pesticides in drinks produced by the Indian arms of the companies.

What was the original soda? ›

The first marketed soft drinks appeared in the 17th century as a mixture of water and lemon juice sweetened with honey. In 1676 the Compagnie de Limonadiers was formed in Paris and granted a monopoly for the sale of its products. Vendors carried tanks on their backs from which they dispensed cups of lemonade.

What is the oldest soda still sold today? ›

Schweppes (1783)

The oldest soda brand still on the market today is none other than Schweppes. Schweppes was founded initially in 1783 when Jacob Schweppes created carbonated mineral water (via Coca-Cola). The product's notoriety grew, and Schweppes began selling in Geneva and England.

Which is older Pepsi or Coca-Cola? ›

co*ke came before Pepsi, although only by a few years. Dr. John S. Pemberton created Coca Cola in 1886 while Pepsi did not come about until 1893.

Which was first co*ke or Pepsi? ›

By 1888, control of the recipe was acquired by Asa Griggs Candler, who in 1896, founded The Coca-Cola Company. Two years later, in 1898, Caleb Bradham renamed his "Brad's Drink" to "Pepsi-Cola," and formed the Pepsi-Cola Company in 1902, prompting the beginning of the cola wars.

What did Americans drink in 1776? ›

During the colonial era, rum was the preferred alcoholic drink of American colonists. By one estimate, colonists consumed 3.7 gallons annually per head by the time of the American Revolution.

What is the most old drink in the world? ›

Dating back thousands of years, mead is an alcoholic beverage created by fermenting honey with water, sometimes with various fruits or spices. It was once thought to be the drink of the gods, falling from the Heavens as dew and then gathered by bees. Mead was also believed to improve health and prolong life.

What is the oldest man made drink? ›

Chemical analyses recently confirmed that the earliest alcoholic beverage in the world was a mixed fermented drink of rice, honey, and hawthorn fruit and/or grape. The residues of the beverage, dated ca. 7000–6600 BCE, were recovered from early pottery from Jiahu, a Neolithic village in the Yellow River Valley.

Is an Old Fashioned a Wisconsin thing? ›

The Old Fashioned is a Wisconsin tradition. Garnished with an orange slice and the all-important cherry, it's the drink of our supper clubs, corner bars and kitchen tables, best paired with good company.

What is a Wisconsin Old Fashioned made of? ›

The Wisconsin Old Fashioned is the state's variation on the classic Old Fashioned co*cktail, with brandy and lemon lime soda. The typical Old Fashioned recipe uses bourbon mixed with a muddled sugar cube and bitters.

How do you order an Old Fashioned in Wisconsin? ›

If you order an Old Fashioned in 49 out of 50 states, you can expect a whiskey co*cktail made with sugar, water and bitters, typically Angostura. In Wisconsin, however, the Old Fashioned ditches convention. Wisconsinites swap their whiskey for a brandy-based mixture served one of three ways: sweet, sour or press.

Why is drinking alcohol so popular in Wisconsin? ›

German, Polish and Irish immigrants all made up a big part of Wisconsin's population in the early 19th century and brought with them a history of drinking and brewing beer, but the geography of their new home state played a large role in making it possible for them to continue brewing traditions, Draeger said.

What was Wisconsin drinking age? ›

The drinking age in Wisconsin is 21. Those under the legal drinking age may be served, possess, or consume alcohol if they are with a parent, legal guardian, or spouse who is of legal drinking age.

What co*cktails were invented in Wisconsin? ›

The Old Fashioned is the quintessential Wisconsin co*cktail. The Pink Squirrel was invented here. Bloody Marys are a game day foundation.

What soda to mix with brandy? ›

Club soda or soda water. Cola. Cream soda. Lemon-lime soda.

What is the most popular drink in Wisconsin? ›

Wisconsin's Twist on a Classic — The Brandy Old Fashioned

Did you know Wisconsin consumes the most brandy per capita in the country? Part of the reason is due to our unofficial state co*cktail, the Brandy Old Fashioned. It's the Old Fashioned co*cktail you know and love, but substituting brandy for the whiskey.

Is brandy with co*ke or Sprite? ›

Brandy and co*ke, also known as, a Brandy Cola is a simple co*cktail made with, you guessed it, brandy and cola; usually co*ke. You will often see it with an accompanying lime wedge on the rim of the glass which adds a nice citrus flavor to the drink, as well.

Why is brandy so popular in Wisconsin? ›

Brandy's popularity in Wisconsin started when a large number of German immigrants moved here in the 19th century and couldn't find their favorite drink, brandewijn. This prompted Korbel to start distilling for the public in 1889. Small-batch local distilleries produce – or have produced – brandy, too.

What does ordering an Old Fashioned say about you? ›

Dating back to the 1800s, the Old Fashioned was a popular drink served at Gentlemen's Clubs and is often associated with an aristocratic and more mature drinker. Those who pick an Old Fashioned today are said to enjoy a more traditional way of life but still have an air of risk and challenge to their personality.

What is the drunkest state in the United states? ›

Wisconsin is the drunkest state in America, according to research conducted by 24/7 WallSt, utilizing data from Country Health Rankings. 25.2% of Wisconsin adults drink heavily, which is 6% more than the national average.

Why is drinking such a problem in Wisconsin? ›

One of the biggest problems? High outlet density – basically, the sheer number of stores, bars and restaurants that sell alcohol – encourages frequent and heavy drinking. “We not only have a lot of bars in Wisconsin compared to the rest of the nation, but more places that sell alcohol,” says Busalacchi.

Top Articles
Latest Posts
Article information

Author: Tish Haag

Last Updated:

Views: 6079

Rating: 4.7 / 5 (67 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Tish Haag

Birthday: 1999-11-18

Address: 30256 Tara Expressway, Kutchburgh, VT 92892-0078

Phone: +4215847628708

Job: Internal Consulting Engineer

Hobby: Roller skating, Roller skating, Kayaking, Flying, Graffiti, Ghost hunting, scrapbook

Introduction: My name is Tish Haag, I am a excited, delightful, curious, beautiful, agreeable, enchanting, fancy person who loves writing and wants to share my knowledge and understanding with you.