Why You Need Entourage in Your Architectural Rendering (2024)

Why You Need Entourage in Your Architectural Rendering

5 October, 2017 | Ryan[simple-social-share] Why You Need Entourage in Your Architectural Rendering (1)

Why You Need Entourage in Your Architectural Rendering (2)

When presenting your architectural rendering, you want it to be as thorough for the viewer as possible. Here’s why you should include entourage in yours.

It’s easy to assume architectural rendering is all about the architecture. It’s in the name, right?

But behind architecture, and the inherent reason that it exists is the people and the world who will interact with it.

Imagine a rendering of a single building on a blank horizon. It feels weird, right? No matter how fantastic the design, this building feels incomplete. Empty, maybe even a little creepy.

That’s because the structure lacks context, and context is exactly what entourage provides.

Not sure what entourage is, or what exactly it can achieve? Read on to find out.

What ExactlyIsEntourage in Architectural Rendering?

Entourage provides the various imagery used to make an architectural rendering feel alive and populated, without distracting from the actual structure’s visual elements.

Here’s an analogy: your architectural feat is a celebrity, and the entourage is all of the celebrity’s cool clothes and accessories. The celebrity is the real talent, but the clothes are pretty important too.

Dress your rendering up with people, plants, and animals. Don’t let your designs go naked.

The people texturesoften referred to as “scalies”, provide a sense of scale for the rendering (hence the nickname). Effective entourage often includes much more than just that to provide well-rounded context for the image as a whole.

Entourage can be anything from people riding bikes, to trees, to the minutia of offices, like photo frames and computers. Some trendsin modern architectural rendering even contain random features, including kayaks, fireworks, and giant butterflies.

While some entourage products have the opportunity to seem random, it’s true purpose is nearly as important as the architecture it features.

What Can Effective Entourage Do for You?

Now that you’re familiar (or more familiar) with what entourage is. Let’s move on to what it can do.

Truly effective entourage achieves a form of marketing in your rendering.

The scene you make with entourage paints the picture of a pursued lifestyle. Entourage helps represent the completeness of your designand it helps to connect by engaging with the concept behind it.

The people textures you choose to include in your rendering are going to represent the demographic for your design. If your architectural rendering is how the structure will look, then the scalies are how its consumers will look.

For example, imagine an architectural rendering for an upscale resort. Golfers and well-dressed scalies reinforce the idea of the market. Alternatively, picture families playing in an urban park or garden.

Besides creating a more realistic portrayal of how your design will look, well-chosen scalies help sell your design. The representation of a realistic demographic reinforces the idea of an active marketand demand for your design.

Pragmatic entourage makes your architectural rendering appear to be a part of the landscape.

After that, all that has to be done is the building.

Why Does Representation in Entourage Matter?

According to the American Institute of Architects, women and African Americans make upless than a quarterof architects in the United States.

With such a white and male-dominated industry, it’s not hard to imagine that the representation in its production is lacking. But why is this important? Populating images are just there to represent scale, right? Why get all Affirmative Action about it?

Well,at their most basic, renderings need to realistically represent how public spaces and buildings interact with their surroundings. People of all types are an important part.

Well-done renderings will sell an appealing, believable, and modern narrative. Fair representation in your entourage is how to create that effect.

How to Find/Create Perfect Entourage Material

So you’re all up to date with the importance and influence entourage has in your architectural rendering. How do you find what you need to make your entourage as effective as possible?

Understand the intended market for your design (like the resort example from earlier), or do research for a particular region to make your entourage as fitting as possible for the location.

For example, the plants and people for an outdoor space in London would surely be different from one in Phoenix.

Our website has a fantastic and growing array of high-resolution trees, people, and vehiclesavailable. Bonus: they’re prepared for Photoshop.

Resources are available for creating 3D renderingsif you cannot find the exact item you need in order to complete your entourage.

Tools like Blenderallow you to create and edit both photorealistic and more stylized 3D images.

Building images this way is more time-consuming. But it’s an option for when you cannot find the perfect component to complete the entourage in your architectural rendering.

Conclusion

Let’s review!

Entourage is basically all the stuff that makes your rendering look like it is a part of the lived-in world. Don’t create an architectural rendering that looks eerie and post-apocalyptic. Like our example above, sometimes it’s the difference between a cool famous person, and an indecent exposure charge.

If done right, including entourage in your renderings, will help you sell your designs by humanizing them, and reinforcing the demand.

Honest and realistic representation is a key part of the purpose of entourage. Without it, it cannot be fully effective.

And finally, you can find great, high-resolution, Photoshop-ready entourage of various categories on our site, or you can make your own.

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    Why You Need Entourage in Your Architectural Rendering (2024)

    FAQs

    Why You Need Entourage in Your Architectural Rendering? ›

    Entourage provides the various imagery used to make an architectural rendering feel alive and populated, without distracting from the actual structure's visual elements.

    Why is architectural entourage important? ›

    Using architectural entourage is the expression of a spatial idea upon a drawing. The composition of all parts of the drawing determine how one reads the scale, light, space, and texture of building and depicts spatial ideas regarding human interaction with both the building and its site.

    What is entourage in design? ›

    Entourage in architecture is the usage of people, and other inanimate objects in architectural drawings to showcase a set building/project in our reality which has traditionally been used to convey scale.

    What makes a good architectural render? ›

    Accurate lighting, realistic textures, and high-quality 3D models help to make a good architectural render. The render should also effectively communicate the key design ideas and features, helping all stakeholders understand the project.

    What is entourage in a house? ›

    surroundings; environment: a house with a charming entourage of trees and flowers. Architecture. the landscaping and other nearby environmental features shown on a rendering of a building.

    What is the most important thing in architecture? ›

    The planning of the project is one of the most fundamental elements of a well-designed building. A well-designed space has a direct impact on people' especially when that space is designed with efficiency in mind. This applies to both buildings, parks and other social infrastructure.

    Why is architectural representation important? ›

    Critical Architectural Representation makes available to designers and the public a way by which architectural designs and architectural artifacts can be tested, verified and evaluated according to predetermined goals.

    What is most important for rendering? ›

    A capable and powerful CPU is vital for 3D. Unlike GPU-based rendering, CPU-based rendering utilises multiple CPU cores to get things done with extreme precision. Intel CPUs typically offer the best single-threaded performance, while AMD CPUs excel in multi-threaded performance.

    What does an entourage do? ›

    Entourage comes from the French word entourer, meaning “to surround,” and means "the people who surround someone." It's also pronounced like a French word, ending with the soft sound “razh” (not “rage”): "ON-too-razh." The size of a pop star's entourage might grow with every hit record she releases.

    What makes up an entourage? ›

    A famous or important person's entourage is the group of assistants, servants, or other people who travel with them. The singer was quickly whisked away by her entourage.

    What is another word for entourage? ›

    associates attendants companions company cortege court courtiers escort following groupies hangers-on retainers staff suite sycophants toadies train.

    What is the purpose of architectural structure? ›

    Architecture is more than just constructing a building to provide a home. The architecture is aimed at improving human life; creating timeless, free, joyful spaces for all the activities of life.

    What is the primary purpose of architecture to fulfill man's needs? ›

    Lautner wrote “ The purpose of Architecture is to improve human life. Create timeless, free, joyous spaces for all activities in life. The infinite variety of these spaces can be as varied as life itself and they must be as sensible as nature in deriving from a main idea and flowering into a beautiful entity.

    What is the purpose of the architectural governance? ›

    Architecture Governance - Overview

    Implementing a system to ensure compliance with internal and external standards and regulatory obligations. Establishing processes that support effective management of the above processes within agreed parameters.

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