Yara Shahidi has been announced as the latest global brand fashion and beauty ambassador for the iconic House of Dior. As an actress, producer, and change-maker, Shahidi embodies the essence of the Dior brand as it continues to evolve into the new generation.
Photo Credit: Courtesy of Dior
For her first major project with Dior, Shahidi joins Natalie Portman in the Forever Sisterhood campaign behind Dior Beauty’s newest launch: Dior Forever 2022 in two new patented formulas, Forever and Forever Skin Glow. The new campaign symbolizes Forever at the center of a significant movement—a real, inclusive community of men and women of every age and every skin color—where each person shares their foundation in a positive and confident idea of beauty.
Photo Credit: Courtesy of Dior
In 2007, Dior invented Dior Forever, which became the first high-coverage foundation with fusional finesse, combining long wear with skincare to give women unprecedented comfortable perfection. Over the last 15 years, millions of bottles have been sold worldwide, making Forever an icon in the industry, expressing the full quintessence of Dior savoir-faire. Now, in 2022—under the guidance of Creative and Image Director for Dior Makeup, Peter Philips—Dior has reinvented the legendary formula, elevating it to a new generation with longer wear and a cleaner formula. “Fifteen years feels like an eternity, and at the same time, we could almost believe that it was yesterday. Today, we are reinventing our iconic Forever foundation with a new formula at the heart of which skincare and florality play an essential role, without compromising its original qualities. On the contrary, this new generation also provides even better performance,” says Philips.
According to Philips, the new Dior Forever is a close as it gets as a second-skin with your own. To ensure that the wear was up to standards, for the first time ever, Dior issued a protocol of new tests in real-life conditions that were tested on women who live in cities and have intense lifestyles, yielding radiant results.
If you are already a loyal fan of Dior’s Forever Foundation, the new, upgraded formula exceeds all expectations, catapulting the foundation into an entirely new realm of coverage and confidence.
Click here to discover your Dior Forever Foundation.
Subscribe to discover the best kept secrets in your city
FAQs
Haerin of K-pop group NewJeans confirmed as the latest face of Dior. A new guard of K-pop artists are making waves in fashion. NewJeans, the five-piece girl group that debuted in July 2022, is proving to be a favourite among luxury designers.
Who is the face of Dior beauty? ›
'Stranger Things' star Caleb McLaughlin is the new face of Dior Beauty.
Is Yara Shahidi a Dior ambassador? ›
When she's not starring in the hit show Grown-ish or delighting fans with her version of Tinker Bell in Peter Pan & Wendy, Yara Shahidi can be found holding hands with Anya Taylor-Joy and running around in a Dior gown. For the 23-year-old, it's just another day as Dior Beauty Ambassador.
What shade of Dior foundation does Natalie Portman wear? ›
Alluring and gorgeous, Natalie is wearing shade 2N, and Yara is wearing shade 5N of the Dior Forever foundation.
Who is the face of Dior 2023? ›
In a bold alliance of the fundamentals of tailoring and those of sportswear, the collection's silhouettes are unveiled in a campaign featuring Dior ambassador Robert Pattinson.
Who is the new ambassador of Dior? ›
PARIS — Dior on Wednesday named Haerin, a member of NewJeans, its new brand ambassador, underscoring the South Korean girl group's meteoric ascent.
Is Jisoo the face of Dior? ›
Jisoo of the K-pop supergroup Blackpink is the face of Dior's latest handbag campaign. On Tuesday, the French label announced the launch of the Lady 95.22 with new photography by Brigitte Lacombe. The Lady 95.22 made its runway debut during Dior's fall 2022 show at Paris Fashion Week.
Who is the nose for Dior? ›
In the opening scene of Nose, you see François Demachy, Dior's Perfumer-Creator since 2006, doing just that. “We almost didn't make it, but it was so worth it!
Who is Miss Dior now? ›
Natalie Portman has been the face of Miss Dior, the French luxury house's signature floral fragrance, since 2011 with the release of Miss Dior Chérie.
Who is Dior biggest ambassador? ›
Haerin from the viral K-pop girl group NewJeans has been named the newest global ambassador for Dior. According to an announcement posted on NewJeans' Instagram, the 16-year-old star will serve as the Global Ambassador for Jewelry and House Ambassador for Fashion and Beauty at Dior.
21-year-old actress Yara Shahidi named Dior Global Ambassador.
Is Jennie a Dior ambassador? ›
BLACKPINK members' solo brand deals
Then, the artist bagged her first international deal with the French luxury fashion house Dior in 2019 as their local brand ambassador. She was later named one of the global ambassadors of Dior in 2021.
What foundation does Zendaya wear? ›
Lancôme Teint Idole Ultra Liquid 24H Longwear Liquid Foundation. For foundation, Zendaya is frequently spotted wearing this oil-free liquid foundation from Lancôme. The buildable formula offers a medium to full coverage look that leaves skin with a velvety matte finish.
What foundation does Lady Gaga use? ›
HAUS LABS BY LADY GAGA. Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica.
What foundation does Reese Witherspoon use? ›
Reese Witherspoon's Armani Beauty Foundation
I have extremely textured skin but this just blurs everything in.
Who is the face of CELINE 2023? ›
Luxury house CELINE unveiled its latest Spring Summer 2023 story starring English actor Earl Cave captured in Nice, French Riviera by the brand's creative director Hedi Slimane.
Who is the global ambassador of Gucci 2023? ›
The show will be staged at the Gyeongbokgung Palace on May 16, 2023, marking 25 years of the opening of the first Gucci store in Seoul. Alia Bhatt is the House's newest Global Brand Ambassador.
Who is the ambassador of Louis Vuitton? ›
Song Joong Ki is Louis Vuitton's newest house ambassador.
Who is Gucci ambassador? ›
Luxury fashion brand Gucci has named Bollywood celebrity and actress Alia Bhatt as its new global brand ambassador. Bhatt has travelled to Korea to attend Gucci's Cruise 2024 runway show, scheduled to take place in Seoul on May 16.
Who is Chanel ambassador? ›
Chanel is continuing to refresh its group of brand ambassadors, on Monday confirming French-American actor Timothée Chalamet as the new face of fragrance Bleu de Chanel.
Blackpink's Jisoo x Dior Beauty
A long-time ambassador for the brand, Jisoo is seen wearing a logo T-shirt from the brand in a post while promoting the travel-friendly version of the hero product.
Who is the Dior Queen in K-pop? ›
2. Blackpink's Jisoo: human Dior. Much like her bandmate Jennie, Jisoo has been nicknamed the “human Dior” after starting to work with the brand in 2019 and officially being named a global ambassador in 2021.
Who is Chanel Queen in K-pop? ›
Blackpink's Jennie Kim
The K-Pop star is a Chanel ambassador and has openly shared her love for the brand's archival pieces stems. Moreover, she is often dubbed as 'Human Chanel' by her fans.
Who is Gucci Queen in K-pop? ›
BLACKPINK's Jennie and Kim Taehyung are known as Gucci queen and king. In South Korea, Jennie is referred to as the "human Gucci" or "walking Gucci" for her ability to look costly in any attire.
Who was the first black face of Dior? ›
RIHANNA has spoken about what it means, personally and in the larger sense, to her to have been named as the first black woman to front a Dior campaign.
Is Charlize Theron the face of Dior? ›
Charlize Theron Is Officially The Face Of Dior's New Fragrance: J'Adore Parfum D'eau. Dior has tapped famed actress Charlize Theron to join the brand in the release of their newest fragrance, J'Adore Parfum D'eau.
Who is the face of Dior addict? ›
Anya Taylor-Joy, Jisoo and Sharon Alexie are the New Faces of Dior Addict.
Who is the face of Dior Johnny Depp? ›
FOX Business Flash top headlines for May 18. Johnny Depp has signed a reported historic deal to remain the face of Dior men's fragrance Sauvage as the star continues his post-Amber Heard defamation trial comeback.
Photo Credit: Courtesy of Dior
Photo Credit: Courtesy of Dior
