H1
YKK’s anti-counterfeiting measures
The purposes of our brand protection activities
- Protect the values of the brands.
Prevent counterfeits from damaging the values of both the YKK brandand our customers’.
- Protect consumers and customers.
Quality assurance and protection of the confidenceof our customers.
Whymust Counterfeit goodsbe eliminated?
Counterfeit goods diminish the consumers’ confidence in manufacturers of genuine products, and they undermine brand values. In addition, counterfeits are often defective, especially when manufactured by irresponsible companies. Others feed their profits into criminal organizations.
Counterfeit goods may also contain materials that are dangerous. While there are laws dealing with the use of substances that are harmful to human health and safety, such as REACH in Europe and the CPSIA in the US, counterfeits often do not meet these standards. As such, counterfeit zippers may cause unexpected problems for businesses, including garment makers. We strongly recommend all customers to purchase genuine YKK® zippers through legitimate channels.
The YKK Group will continue to enhance the quality of our products, aiming for a level that cannot be copied by counterfeiters.
Our fight against counterfeiting
We are committed to eradicating counterfeits. Our efforts include market research to actively discover counterfeiting, petitions for seizure by Customs Authorities, requests forraids, and judicial actions.Our goal is to take additional steps to monitor distribution channels while working to eliminate counterfeits and to ensure that all of our customers use genuine YKK products.
Global Anti-Counterfeit Activities
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Brand Protection Partnership
Information exchange meetings
Advertisem*nts featuring our anti-counterfeiting campaigns are published in trade newspapers, etc.
Our activities extend beyond efforts within the Group and often become much more effective when we
exchange information or collaborate with customers and entities within and outside of related industries. We work hand-in-hand with all parties concerned, particularly in revealing violations, seizing goods at Customs, and tackling the problem with fake products being sold at Internet auction sites. Through such activities, the YKK Group strives to strengthen its Brand Protection Partnership (B.P.P.).
As an expert in brand protection and anti-counterfeiting measures, I can attest to the crucial role these efforts play in safeguarding the integrity of a company's products and the trust of its consumers. The article you provided delves into H1YKK's comprehensive approach to combating counterfeiting, and it aligns with industry best practices. Let's break down the key concepts and elaborate on each:
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Brand Protection Activities:
- Purpose: The primary goals of H1YKK's brand protection activities are outlined as follows:
- Protect Brand Values: Safeguarding the core values associated with the YKK brand is a central objective. This involves maintaining the brand's reputation and authenticity.
- Prevent Damage to Values: Counterfeit products can undermine the values of both the YKK brand and its customers. The goal is to mitigate this damage.
- Purpose: The primary goals of H1YKK's brand protection activities are outlined as follows:
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Protecting Consumers and Customers:
- Quality Assurance: Ensuring the quality of products is emphasized as a means of protecting the confidence of customers. Genuine products provide a reliable and consistent experience.
- Consumer Confidence: Counterfeit goods can erode consumers' confidence in the manufacturers of genuine products. H1YKK aims to maintain and enhance this confidence through their brand protection efforts.
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Reasons for Eliminating Counterfeit Goods:
- Diminished Confidence: Counterfeit goods negatively impact consumers' trust in genuine product manufacturers, leading to a decline in confidence.
- Undermining Brand Values: The article highlights how counterfeits can undermine the core values associated with the YKK brand.
- Defective Products: Counterfeits, especially those produced by irresponsible companies, are often defective, posing risks to consumers.
- Criminal Profit: Profits from counterfeit goods may fuel criminal organizations, emphasizing the broader societal impact of counterfeiting.
- Dangerous Materials: Counterfeits may contain unsafe materials, disregarding health and safety standards.
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YKK's Approach to Counterfeiting:
- Quality Enhancement: YKK emphasizes continually improving product quality to a level that is difficult for counterfeiters to replicate.
- Anti-Counterfeit Measures:
- Market Research: Actively identifying instances of counterfeiting through market research.
- Customs Seizures: Seeking the cooperation of Customs Authorities for the seizure of counterfeit goods.
- Raids and Judicial Actions: Taking legal actions, including raids and judicial measures, to combat counterfeiting.
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Global Anti-Counterfeit Activities:
- Brand Protection Partnership (B.P.P.):
- Information Exchange: Collaborating with customers and entities within and outside related industries for information exchange.
- Advertisem*nts: Using anti-counterfeiting campaigns in trade newspapers and other mediums.
- Market Monitoring: Monitoring distribution channels to eliminate counterfeits globally.
- Brand Protection Partnership (B.P.P.):
In conclusion, H1YKK's commitment to eradicating counterfeits is evident through a multifaceted approach that encompasses quality enhancement, legal actions, and collaborative efforts with customers and industry entities. Their focus on brand protection aims to ensure the authenticity and safety of their products while maintaining consumer trust.
