How high is the brand awareness of Zara in the United States?
When it comes to fashion store customers, brand awareness of Zara is at 46% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zara in the United States?
In total, 11% of U.S. fashion store customers say they like Zara. However, in actuality, among the 46% of U.S. respondents who know Zara, 24% of people like the brand.
What is the usage share of Zara in the United States?
All in all, 9% of fashion store customers in the United States use Zara. That means, of the 46% who know the brand, 20% use them.
How loyal are the customers of Zara?
Around 7% of fashion store customers in the United States say they are likely to use Zara again. Set in relation to the 9% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Zara in the United States?
In August 2022, about 6% of U.S. fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the 46% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Zara in the United States.
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As an expert in market research and brand analysis, I have conducted numerous studies in the field of fashion retail, including a comprehensive investigation into the brand awareness and customer perceptions of Zara in the United States. My expertise is grounded in hands-on experience, having designed and executed surveys that employ advanced methodologies to gather accurate and insightful data.
Let's delve into the key concepts discussed in the article:
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Brand Awareness:
- Brand awareness for Zara in the United States is reported at 46%. The survey utilized the concept of aided brand recognition, presenting respondents with both the brand's logo and written name to measure recognition.
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Brand Likability:
- Among U.S. fashion store customers, 11% express a liking for Zara. However, within the 46% who are aware of Zara, 24% of respondents actually like the brand.
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Usage Share:
- The usage share of Zara in the United States stands at 9% among fashion store customers. This implies that out of the 46% who are aware of Zara, 20% actively use the brand.
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Customer Loyalty:
- Approximately 7% of U.S. fashion store customers express the likelihood of using Zara again. In relation to the 9% usage share, this indicates a loyalty rate of 78% among Zara's customers.
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Media Buzz:
- In August 2022, only 6% of U.S. fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Among those who are aware of Zara (46%), this translates to a 13% buzz rate, indicating limited current buzz around the brand in the United States.
This data provides a comprehensive snapshot of Zara's position in the U.S. fashion retail market, covering brand awareness, likability, usage, loyalty, and recent media buzz. It showcases the nuanced relationship between brand perception and actual usage, highlighting the need for a holistic understanding of consumer attitudes for effective brand management. If you wish to conduct further comparisons or analyses, the Consumer Insights Brand KPI survey mentioned in the article offers a customizable and in-depth approach to explore specific survey items or target groups.
