ZARA Implements RFID Technology in its Store - RFID Card (2024)

ZARA is now called ‘‘fast fashion’’ retail apparel industry as they keep up their stock up to mark and follow upcoming trends at a rapid pace. That’s why ZARA is successful in the fashion industry, but another important reason of ZARA’s success is the adoption of RFID technology.

ZARA company specializes in the fashion industry and contains a large number of accessories, beauty, clothes, products, shoes and everything that comes under the name of fashion. The company has over 2,200 stores, serving worldwide areas and has a dominant position in INDITEX Group, which has the world’s largest retailing chain. Since 2017, this Spanish company manages up to 20 clothing lines a year, which contributes to making high revenues after that.

RFID is a game-changer for the ZARA apparel industry. This is because RFID helps the retailing stores to achieve clear visibility and availability of products on the shelf. By picking products online, from in-store or shipping from distribution centers, both retailers and customers can check whether the garments of a particular size are available or not.

For those, who are not aware of RFID technology and RFID benefits, we recommend you to spend some time on these blog posts What is RFID Technology and How Does It Work, .

So now, it is the time to understand how RFID helps the ZARA brand in setting up high bars of profits and sales;

1. Individual Identification of Garments

Deployment of RFID technology in ZARA stores enables the separate identification of each clothing products through radio signals. The chip of RFID tags has a memory storage and security alarm to install the product ID. ZARA makes use of this RFID mechanism in;

• Efficient distribution of products
• Accurate management of in-store products
• Speedy stock replenishment
• Precise and agile product intake
• Improved security controls
• Reliable inventory counts
• Enhanced customer experience

According to the INDITEX Group, ZARA embed RFID apparel tag on every single cloth within the logistics centers. Therefore, when the products arrive at the ZARA store, the RFID system helps the logistics workers to identify which stock of shipments needs replenishment.

2. High Customer Experience

Another significant role plays by RFID technology in ZARA in-stores is that it drives the esteemed level of customer experience. For instance, if one of the ZARA stores doesn’t contain any particular product, the staff can quickly determine its presence in nearby stores through product ID instead of calling or visiting them.

The whole process helps the customers to check the availability of products either online, in-store along with the location of stores. Moreover, ZARA is informed immediately when the quantity of a specific product is about to end in the store, supporting them to refill the quantity in a minimal time-frame.

3. Perfect Solution for Shoplifting and Anti-theft

ZARA solves the shoplifting and anti-theft problems in its stores through the RFID tag. Installment of RFID scanner at the security counter ensures that no product can leave the store without an RFID tag.

Besides, the ability of the RFID tag to be recycled and reused permits the ZARA store to remove them at the checkout points. Hence, RFID technology is a cost-effective solution for the ZARA brand along with other retailing stores.

At present, RFID technology is ruling the ZARA brand as it is adopted by more than 700 stores and the deployment of RFID will be completed in all stores by the end of 2020, notified by the CEO Pablo Isla. The ZARA brand believes that the implementation of the RFID technology in stores is one of the most significant ways to operate their apparel retailing company.