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Retail
Mary Hanbury
Updated
2019-05-01T14:34:00Z
- Zarais one of the best-known global fashion brands, with more than 2,000 stores around the world.The chain is owned by Inditex, a Spanish retail conglomerate that operates seven other brands.
- One of its teen-focused brands, Pull&Bear, launched online in the US in February.
- Find out more about these trendy brands below.
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Zara has become one of the best-known and most successful fashion brands in the world. However, US consumers tend to know little about not only the parent company driving its success but also its sister brands around the world.
Since Zara's billionaire founderAmancio Ortegaopened the first Zara store in northern Spain in 1975, it has grown to become an enormous, over 2,000-store chain, with a presence in 96 countries around the world.
In that time, Ortega has also grown his business by acquiring and launching other fashion brands, which now fall under the Inditex umbrella. Inditex is considered the largest fashion retailer on the planet, turning out $29 billion in sales in 2018.
While many of these other Inditex brands do not currently have a presence in the United States, they are found in hundreds of countries around the world and make up a mammoth combined store count of more than 7,400 locations.
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One of its teen-focused brands, Pull&Bear, launched online in the US in February.
Find about more about these brands below:
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Bershka
Bershka is the second-largest chain by store count in Inditex's entire operation.It has over 1,000 stores in 70 markets, and its sales represent 9% of the total revenue for the whole group.
This low-cost brand is targeted at younger male and female shoppers.
In October 2017, it opened its first store in the US, a pop-up in New York's Soho neighborhood.
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Massimo Dutti
Massimo Dutti was originally a men's fashion label that was acquired by Inditex in 1991. Several years later, it added women's wear to its offering, and in 2003, kids also joined.
This is Inditex's higher-end label, and it's targeted at an older customer. Prices are higher than at Zara, and the focus here is less on staying on trend but rather on creating more classic, timeless styles.
It has over 760 stores around the world.
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Oysho
Oysho doesn't currently have a store presence in the US, and much to the annoyance of some shoppers, you are unable to order items online and have them delivered to a US address.
Founded in 2001, Oysho specializes in women's wear, including lingerie, nightwear, swimwear, and athleticswear.
It has over 600 stores in 65 markets around the world.
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Pull&Bear
This teen-focused brand has a very similar price point to Bershka, and there's a lot of overlap in the core customer and the style.
"Pull&Bear takes the latest international trends, mixing them with the influences that are seen on the street and in the most fashionable clubs, and reworks them according to their style thus turning them into comfortable and easy to wear garments," it says online.
The retailer has over 970 stores in 76 markets around Europe, the Middle East, Africa, Asia, and South America, some of which are franchised locations. In February, it launched online in the US.
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Stradivarius
Stradivarius was acquiredby Inditex in 1999 and was originally a family-owned women's wear brand. While it made a brief foray into men's wear in 2017, this trial was axed in 2018.
Its target customer is closer to Zara's, focused mainly on millennials.
It currently has just over 1,000 stores around the world and pulled in $1.7 million in net sales in 2018.
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Uterqüe
With around 90 stores globally, Uterqüe is Inditex's smallest and most exclusive brand, selling women's clothing and accessories for the more mature shopper.
Inditex says this brand is all about high-quality materials, which is why its prices are higher than Zara's.
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Zara Home
Zara's home goods store is as hot on fast fashion as its namesake brand — new styles hit stores twice a week.
It has around 600 stores in total across 75 markets, including the US.
You can buy anything from bed linens to home furnishings and kitchen wares. While it is certainly not a budget brand, it's considered to be a stylish alternative to more expensive brands such as Pottery Barn.
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I'm an avid follower of the global fashion industry and have a comprehensive understanding of the business strategies, market dynamics, and key players shaping the sector. The article you provided delves into the intricacies of Zara, a renowned fashion brand, and its parent company, Inditex. Let me share my insights and knowledge to provide a deeper understanding of the concepts mentioned in the article.
Zara and Inditex: A Fashion Powerhouse
1. Zara's Origins and Growth:
- Founded by Amancio Ortega in 1975 in northern Spain, Zara has evolved into a global giant with over 2,000 stores in 96 countries.
- Ortega's business acumen catapulted Zara's success, making it one of the world's most recognized and successful fashion brands.
2. Inditex as the Fashion Retail Giant:
- Inditex, the parent company of Zara, is a Spanish retail conglomerate that operates multiple brands worldwide.
- In 2018, Inditex claimed the title of the largest fashion retailer globally, generating $29 billion in sales.
3. Inditex's Diverse Brand Portfolio:
- Inditex manages an extensive brand portfolio, with some of its brands making significant contributions to the overall revenue.
4. Pull&Bear's Entry into the US Market:
- Pull&Bear, one of Inditex's teen-focused brands, expanded its reach by launching online in the US in February. This move signifies Inditex's strategic approach to target younger demographics.
5. Overview of Other Inditex Brands:
- Bershka: Positioned as a low-cost brand for younger shoppers, Bershka has over 1,000 stores in 70 markets, contributing 9% to Inditex's total revenue.
- Massimo Dutti: Acquired in 1991, this higher-end label focuses on classic and timeless styles, with over 760 stores globally.
- Oysho: Specializing in women's wear, Oysho operates in 65 markets with a product range including lingerie, nightwear, swimwear, and athleticswear.
- Stradivarius: Targeting millennials, Stradivarius, with over 1,000 stores, was originally a family-owned women's wear brand and briefly explored men's wear in 2017.
- Uterqüe: The smallest and most exclusive brand under Inditex, Uterqüe offers high-quality women's clothing and accessories with around 90 stores globally.
- Zara Home: Operating in 75 markets, Zara Home offers stylish home goods and is considered a fashionable alternative to more expensive brands.
Conclusion:
Inditex's success lies in its diverse brand portfolio, strategic market expansions, and the ability to cater to various consumer segments. Zara's growth story is intertwined with Inditex's overarching influence on the global fashion landscape. The company's innovative approach, as seen in Pull&Bear's entry into the US market, showcases its adaptability to emerging trends and consumer preferences. Overall, Inditex continues to shape the fashion industry through its dynamic and extensive brand ecosystem.
