The successful implementation of an integrated supply chain strategy enhances total control over the operations and thus enhances speed and flexibility. The objective of this study is twofold: first to identify the constituents that mold the fast fashion retailing business model, and second to discuss how global leader of fast fashion retailing Inditex-Zara's product offering is strongly supported by integration of various supply chain operations. The findings suggest that vertical integration through ownership of various operational stages including product design and development, production operation, logistics and distribution channel; appropriate sourcing strategy to meet product needs; application of process/product modularity practices in product design, material procurement and manufacturing to ensure manufacturing flexibility; flexible logistics capability; and all of these seamlessly integrated and coordinated by a centralized IT infrastructure can significantly raise overall supply chain flexibility and responsiveness. Inditex-Zara's super-responsive supply chain reduces 'bullwhip effect', order-to-delivery lead time to stores, ensures lean inventory and high level of responsiveness to adapt and deliver products to stores with latest fashion trends and customer feedbacks at a rapid speed. Thus Inditex-Zara is able to successfully counter the negative effects of short product life cycles, high product variety, demand uncertainty and thus able to closely match product supply to the stores with market demand. This contributes to lower inventory backlogs; avoid mark-down losses and/or inventory stock out.
ZARA Supply Chain Management (2024)
Top Articles
8 Key Facts about Package Theft
Doughnut vs. Muffin: Which Is the Lesser of Two Evils?
Houses For Rent In Thomasville Ga Craigslist
Pulga De La Ruta 1
along the dawn oak trail
The Saipan surprise: How delicate talks led to the unlikely end of Julian Assange's 12-year saga
Kia Sportage Or Ford Escape Crossword
Ts Massage Ct
Pathvalley Speedway
Conan Exiles: Cheats und Kommandos für das Game
Alteryx se vend à ClearLake Capital et Insight Partners pour 4,4 milliards de dollars | LeMagIT
Robot lawn mower - Coolblue
Latest Posts
Millionaires Reveal 7 Habits That Will Help You Become Rich
1920s Jewelry | The History of Flapper Jewelry - Helzberg
Article information
Author: Cheryll Lueilwitz
Last Updated:
Views: 6664
Rating: 4.3 / 5 (54 voted)
Reviews: 93% of readers found this page helpful
Author information
Name: Cheryll Lueilwitz
Birthday: 1997-12-23
Address: 4653 O'Kon Hill, Lake Juanstad, AR 65469
Phone: +494124489301
Job: Marketing Representative
Hobby: Reading, Ice skating, Foraging, BASE jumping, Hiking, Skateboarding, Kayaking
Introduction: My name is Cheryll Lueilwitz, I am a sparkling, clean, super, lucky, joyous, outstanding, lucky person who loves writing and wants to share my knowledge and understanding with you.