Can you have video in a+ content?
While A+ content is available for free to all sellers on Brand registry, A+ content does not have video modules to highlight product listings. However, A+ Premium content is a paid feature that lets you use videos as part of your product carousel and description to really make your product listing stand out.
Sellers that have access to A+ Content can upload a video, which will display in the main image block of their product detail page. In addition, uploaded videos will also appear in the Amazon Video Shorts section.
A+ content is intended to showcase unique aspects of the product or brand. Include only one brand logo and only icons that help customers navigate through the text. Logos and symbols from partner companies do not need to be used, but may be allowed if logical or beneficial.
- Go to the Upload & Manage Videos page.
- Review Amazon's Community Guidelines and Restricted Products Policy.
- Click Upload Video at the top right.
- Enter the required fields: Video file: We recommend uploading files in the highest available quality, up to 1080p but not exceeding 5GB.
- In your Amazon Seller Central account, navigate to Advertising and click Enhanced Brand Content.
- Enter your products SKU number and click "Get Started" to search for your product. ...
- The final step is to upload your video.
Up to 6 videos can be uploaded to display as well.
| Video asset requirements | |
|---|---|
| Preferred codec | Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC |
| File size | less than 500 MB |
| Video duration | Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds |
| Letterboxing | Videos should not have black bars on any side of the video content |
Perhaps you've heard of Amazon A+ Content and wondered if it's worth all the fuss. Amazon says that Amazon A+ Content helps increase overall product sales by 3 – 10%, on average. A study performed by MediaMind analyzed 24,000 websites across 6 months discovered that multimedia content boosted impressions by 3x.
The use of animated images (for example, . GIF) is prohibited. The use of blurry or low-quality images and images with watermarks or small text that is unreadable when shown on mobile devices, is not allowed.
After uploading your content, you can then submit it for approval. This step typically takes a few hours to around 2 days, and when your A+ Content is approved, you usually have to wait for around 24 hours before it's published. If it's rejected, Amazon will let you know what changes you need to make.
Can you upload videos to Amazon photos?
Save photos and videos to Amazon Photos to access them anywhere. Verify your files meet requirements.
Videos: MP4, QuickTime, AVI, MTS, MPG, ASF, WMV, Flash, HEIF, HEVC, and OGG.
You do not need EBC in order to add video, but the more information you can provide buyers, the better. Add video the same way you would add EBC: choose an SKU under Enhanced Brand Content in Seller Central, and then click Upload Video. Amazon may reject your video submission if it goes against their content policy.
Amazon's Enhanced Brand Content (EBC) was first introduced to sellers in November 2016. This feature allows Brand Registered Sellers to add rich content, including images, formatted text and product descriptions to showcase the unique value proposition of their products.
Amazon doesn't restrict listing videos to a certain length (although they cap video size at 5GB.) However, when it comes to video ads, short and sweet is usually best. At Biteable, we generally recommend fifteen seconds or less.
Prime Video offers members to stream thousands of movies and shows for free. Members can watch the program of their choice on various devices, including an Amazon Fire TV, Echo Show, Roku, Apple TV, Chromecast, PC, iOS, Android, game consoles, smart TVs and most smartphones.
Conclusion: Amazon A+ content is one of the best ways to elevate Amazon SEO by optimizing the product content by using high-quality images and visuals. The Amazon A+ content templates guide you and offer several modules that use meaningful and informative content to highlight your product and the brand.
How Much Does Amazon A+ Content Cost? Technically, A+ Content has no direct cost. It's a free feature for Brand Registered sellers with a professional seller account. The cost of the professional seller account is $39.99 per month.
A+ Content
Because there is no text content here, only images, it does not count towards your page's SEO. Still, you should absolutely have high-quality A+ content on every Product Detail Page. While it won't impact your SEO, it will help convert viewers into customers by informing them about your brand and product.
| A+ Content Type | Image Size | Module Selection |
|---|---|---|
| Basic A+ | 970 x 300 | 14 |
| Premium A+ | 1464 x 600 | 19 |
What is the purpose of a+ content?
Amazon A+ content refers to a listing's product description of brand owners which allows them to tell their brand story with enhanced image and video content. A+ content is a premium content feature, which allows sellers to change the product description of their branded ASINs by using rich texts, videos, and images.
- Step 1: Find your KDP A+ Content Page.
- Step 2: Fill in Required Fields.
- Step 3: Create Modules.
- Step 4: Add Images and Text.
- Step 5: Apply ASINs.
- Step 6: Review and Submit.
How much does it cost? Amazon A+ Content is free as one of the many benefits of Amazon Brand Registry. All registered sellers have access to Amazon A+ pages in Seller Central.
